At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem

At the London Hotel in West Hollywood, the Entertainment Technology Center @ USC unveiled “The Suitcase,” a 20-minute film that serves as a proof of concept for production in the cloud. “We wanted to examine how we create a common framework for all the different resources you’re dealing with in the IT environment,” said ETC Project Cloud senior project lead Erik Weaver. “This short film was a way to bring those things together — including an end-to-end HDR color workflow and metadata — and test them out.” Continue reading ETC@USC Tests Production in the Cloud with ‘The Suitcase’

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

Is Google’s Ara modular smartphone the next revolution in mobile devices, or a cynical ploy to refresh the company’s brand as an innovator? It depends who you listen to. Google’s modular Ara, which began in the company’s ATAP skunkworks program, is on the verge of shipping a developer kit, with a consumer version slated for 2017. The modular device allows users to add or replace a wide-angle or telephoto camera module, a larger battery or E Ink displays; modules can be developed by third parties. Continue reading Google Readies to Ship Developer Kit for Modular Ara Device

Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models

A new generation of chips is making gesture tracking more accurate. German company Infineon Technologies AG has paired its radar chips with Google’s algorithms to create Soli technology, enabling devices to detect smaller gestures from several meters away. The first Soli technology devices, presented at the Google I/O developer conference, are prototypes of an LG Electronics smartwatch and a Harman Kardon loudspeaker. Recognizable gestures include hand movements such as those required to wind a watch. Continue reading Google, Infineon Prototype New Gesture Tracking Technology

Storage is quickly becoming a crucial area of interest, as data grows exponentially. The world’s one billion cell phones already generate 18 exabytes (1 billion gigabytes) of data monthly and, as the Internet of Things places sensors in everything from automobiles to homes, the data output is estimated to soar into the zettabytes. Artificial intelligence and machine learning are a focus to find ways to help manage huge amounts of data. New ways to store data are imperative, and some practical advances are being made. Continue reading As Data Surges to Zettabytes, Need for Better Storage Urgent

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog

Google has just built its own chip as part of its efforts to speed up artificial intelligence developments. The company revealed that this is just the first of many chips it plans to develop and build. At the same time, an increasing number of businesses are migrating to the cloud, lessening the need for servers that rely on chips to function. That’s led some to believe that Google and other Internet titans that follow its lead will impact the future of the chip industry, particularly such stalwarts as Intel and Nvidia. Continue reading Google Develops its Own Chip to Speed Up Machine Learning

On the 15th anniversary of the first Apple retail store, the company unveiled a new design for its 477 physical outlets. In the face of a slump in sales, the redesigned stores are one more way to bring in customers, existing and new, to buy products and bask in the Apple lifestyle. The first to open is in San Francisco’s Union Square. The two-story building features 42-foot-tall glass doors that expose the interior to the street, special displays on photography, music and more room to wander and play with Apple products. Continue reading Apple Redesigns Retail Stores, Opens San Francisco Flagship

During its I/O conference this week, Google announced it is releasing a new virtual reality system, dubbed Daydream, which includes a range of VR-capable Android smartphones, a headset design, a controller and applications, all of which will be released this fall. Daydream will be compatible with Google’s current and future Android mobile operating system, including the upcoming version, code-named Android N. Samsung, Alcatel-Lucent, Asustek, HTC, Huawei, LG and Xiaomi are among those already building Daydream-compatible phones. Continue reading Google Introduces VR System Daydream, VR-Capable Phones

Google is focusing on advances in artificial intelligence as a competitive advantage. Its new Google assistant is positioned as the company’s latest iteration of search, and Google is promoting a variety of products based on machine learning that face competing products. Google Home will compete with Amazon Echo, while messaging app Allo will take on Facebook’s Messenger and WhatsApp, and Snapchat. With regard to virtual assistants, Google is going against versions from Apple, Amazon, Facebook and Microsoft. Continue reading Google Launches its AI Ecosystem with Allo and Google Home

During its I/O conference, Google introduced new hardware partners for Android TV and Google Cast, its solutions for watching Web content on TV screens. One of these is Chinese electronics company Xiaomi, showing a new Mi Box that supports 4K, high dynamic range and, for the first time, will ship to the U.S. The Bluetooth remote-equipped Mi Box offers voice recognition and built-in Google Cast technology, enabling the user to cast content from iOS and Android devices. Google also says new Sony Bravia and RCA TVs and a Sharp Net Player will ship running Android TV. Continue reading Google Partners with Xiaomi and its 4K Mi Box for Android TV

BitTorrent is debuting BitTorrent Live, a new live TV streaming app for the latest generation Apple TVs and computers, which offers live streams from 13 niche programmers. The goal is to build a virtual MVPD (multichannel video programming distributor), with more prominent cable networks. For now, the BitTorrent package is comprised of channels such as Clubbing TV, Filmbox Arthouse, FightBox, Newsmax TV, Heroes TV and TWiT. Although these aren’t well-known networks, the offering is free, unlike other TV streaming services. Continue reading BitTorrent Rolls Out New P2P-Based Live TV Streaming App

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials