Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

Amazon’s upcoming $109.99 Kindle Kids Edition features a six-inch e-ink display, adjustable front light and long battery life. The device, whose hardware is identical to the entry-level Kindle that costs $20 less, offers cases and wallpapers that appeal to young people. A two-year guarantee will replace a broken unit. Amazon also provides a one-year subscription to its FreeTime Unlimited, which gives access to curated e-books within a walled garden. When the year is up, subscriptions range from $2.99 to $9.99 per month. Continue reading Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

The Organization for Economic Cooperation and Development (OECD) has devised a proposal to prevent digital giants such as Amazon, Apple and Facebook from avoiding paying taxes. The proposal, which would allow countries to tax such big multinational firms even if they did not operate there, would enable new taxes on all kinds of multinational companies — not just tech firms — that operate online. As of now, many of these digital companies avoid heavier taxes by moving profits to countries with low tax rates. Continue reading OECD Aims to Regulate Where Online Companies Pay Taxes

HBO’s limited series “Chernobyl” not only won 10 Emmys last month — it’s also been a huge hit as a behind-the-scenes podcast. The first episode of the podcast aired in early May, and — to the shock of everyone involved in it — quickly became the No. 2 podcast across all categories in iTunes. Now, said HBO senior vice president of digital marketing and content Jim Marsh, the podcast has generated more than 10 million plays. Netflix has also found stellar success with its “Behind the Scenes: Stranger Things 3” podcast. Continue reading HBO, Netflix Find Success with Series Companion Podcasts

According to sources, Google may unveil the test version of a 5G smartphone as early as October 15, when it is also expected to also reveal two new 4G Pixel smartphones with OLED screens and possibly a smart watch and notebook. If Google does indeed introduce the 5G phone, it would get a significant jump on Apple, whose plans are to unveil a 5G phone in 2020. Google is making a bigger play in branded hardware to have a greater hold over consumers using its search engine and other software products. Continue reading Google Set to Announce 5G Phone Next Week, Say Sources

Startup Audius, which relies on blockchain for its music streaming service, has received kudos from many in the industry that agree with the company’s assessment that “music platforms were at their best when they listened to what artists and fans wanted — not corporations or major labels.” Audius is positioning itself as a competitor to SoundCloud, once known as a hotspot for emerging musicians. But Audius has the same problem found on that service: unlicensed content that the company cannot remove. Continue reading Audius Music Streamer Faces Copyright Infringement Issues

Doppio Games and Netflix, teaming up with Rio Games, created multiplayer game “The 3% Challenge,” a prequel to Netflix’s original Brazilian series “3%,” through a partnership to create voice-controlled games and other entertainment. The free-to-play game launched on Amazon Alexa and will appear later this week on Google Assistant, in English and Portuguese. Although Netflix’s core strengths are TV series, feature films and documentaries, it has been moving into games, including “Stranger Things 3: The Game” and “Black Mirror: Bandersnatch.” Continue reading Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

Mobile games are gaining in popularity, and AAA game publishers, Apple, Google, and smartphone OEMs are responding. The space will only grow as chips from Qualcomm and MediaTek enable mid-range smartphones to offer gaming. Asus, Black Shark, Nubia, Razer and others have already launched gaming-centric phones. In this environment, Google — concerned that smartphones will be powerful and predictable enough for Android game developers — may be developing a Game Device Certification program. Continue reading Google May Be Creating Android Game Certification Program

Sony Interactive Entertainment has so far said little about its PlayStation 5, set to debut during the 2020 holiday season. The company was even a no-show at E3, where Microsoft introduced its Xbox One successor, Project Scarlett. Sony had stated that PS5 would support ray tracing, just revealed to be via a GPU hardware acceleration, rather than a software tweak. The console will also feature a solid-state drive, which will dramatically speed up loading time, by avoiding the need to duplicate game assets, also saving space. Continue reading Details Emerge About Sony Interactive’s 2020 PlayStation 5

Facebook’s cryptocurrency Libra has faced another setback, this time in the European Union, which plans to introduce legislation to prevent it from competing with Europe’s single currency. European Commission vice president Valdis Dombrovskis, in charge of regulation, said Libra is a systemic risk to the Euro, “both from the perspective of financial stability and the protection of financial investors.” In the U.S., two Democratic senators urged Mastercard, Visa and Stripe to reconsider their support of Libra. Continue reading Libra Is Challenged by European Commission, U.S. Senators

Quibi, the short-form video platform co-founded by Jeffrey Katzenberg and Meg Whitman, signed two new content partners. The Walt Disney Company’s ESPN will provide a daily sports highlights show, which will debut with Quibi’s April launch and be part of that platform’s Daily Essentials. According to Katzenberg, Daily Essentials will curate content and “make it convenient” to viewers. CBS News’ “60 Minutes” will also create “60 in 6,” a version of original news stories condensed into six-minute long episodes specifically for Quibi. Continue reading Quibi Video Platform Inks Deals with ESPN and 60 Minutes

Apple reportedly wants to bundle Apple Music and Apple TV+ for one flat fee, and is in early discussions with record labels to do so. Some labels are “open to the idea,” but others are leery it will lead to loss of revenue. According to sources, Apple hasn’t yet worked out a price formula. Currently, Apple Music costs $9.99 per month for those in the U.S., with a $4.99 level for students. Apple TV+ will cost $4.99 per month, and is free for a year to anyone who buys an iPhone, iPad, Apple TV, iPod touch or Mac. Continue reading Apple in Talks with Record Labels on Bundling Music, Video

Facebook agreed to pay a $40 million penalty for providing incorrect metrics for average viewing time of ads on its platform. In 2016, Facebook admitted to the problem, and a group of small advertisers sued in California federal court, in part claiming that Facebook knew about the problem long before it admitted and fixed it. Facebook countered the impact was minimal because it doesn’t bill advertisers based on watch-time; plaintiffs disagreed, saying it is a “common indirect barometer to guide ad-buying decisions.” Continue reading Facebook Agrees to $40 Million Fine for Incorrect Ad Metrics

With the beta of iOS 13.2 arriving with the new iPhone 11, Apple is previewing Deep Fusion, the company’s name for machine learning-aided computational photography to enhance details. The trick of snapping multiple exposures that are then composited into an ideal photo might not sit well with professional photographers, but the A13 Bionic-enabled iPhone 11 will do just that, beginning to shoot before the shutter button is pressed and then picking the best bits of the photos to create the best one possible. Continue reading iPhone 11’s Deep Fusion Creates Composited HDR Images

Immersed in a virtual world, the user can be at risk for bumping into real-world objects, such as walls and coffee tables. Microsoft has filed a patent application for a technology to address this issue. With its “virtual reality floor mat activity region,” the user has a designated safe space to explore, with so-called fiducial markers that help the VR headset recognize the mat as well as the possibility of pressure sensors in the mat. Some VR players have used their own rubber mats as a physical cue to be safe. Continue reading Microsoft Files Patent Application for Virtual Reality Floor Mat