Once a top seeded player in the educational toys and games industry, LeapFrog is having trouble competing with app developers in today’s highly tech driven market for children’s toys. In 2011, it became one of the first companies to launch a successful tablet for kids, only to be pushed out of the market a few years later by the ubiquitous presence of the iPad and other tablets. Since then LeapFrog has had no choice but to drop prices on a device that once made up half its annual revenue. Continue reading LeapFrog Struggles in Tech Driven Market for Children’s Toys

Hollywood casting directors are admittedly more mindful today of an actor’s social media clout when determining whether or not to consider an individual for a leading role. Who actors portray on film or TV is equally important to who they are in their actual lives, especially on social media. Platforms such as Twitter and Facebook are means by which actors can directly interact with their fans, generate buzz about an upcoming movie or show, and get people to tune in or make their way to a movie theater. Continue reading Today’s Actors Need Social Media Presence as Much as Talent

Visitors of Walt Disney World Resort in Orlando can now enter the theme park, check in at FastPass entrances, and buy food and merchandise without ever having to reach for their wallets. That is because Disney recently introduced the MagicBand, a tech enabled wristband that transmits signals to various sensors throughout the theme park so that the consumer experience can be completely hassle-free. Each wristband is personalized and designed to anticipate the needs of anyone visiting the park.  Continue reading MagicBand Offers Seamless Experience for Theme Park Guests

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation

YouTube is facing growing competition from companies such as Snapchat, Facebook and streaming newcomer Vessel for television programming provided by media giants such as Viacom, NBCUniversal and Time Warner. The competition wants to undercut YouTube’s share of big media programming by offering content suppliers more lucrative returns of ad revenue. Despite the offers, some media companies remain hesitant due to the demands of YouTube’s competitors.   Continue reading YouTube Fends Off New Competition for Premium Video Deals

Perceptiv Labs, a startup from Waterloo, Ontario is launching a device for drones called SHIFT that can be used to capture remarkable aerial shots of an intended subject without ever going out of focus. The two-part accessory, available for pre-order now, comes with a processor and vision sensor that can be attached to the DJI Phantom and 3D Robotics Iris drone models. Users can then use their mobile devices to designate what they want to track and where they want to track it. Continue reading Perceptiv Labs Launches Subject-Tracking Accessory for Drones

Amazon has announced its plans to release four premium mobile games for Apple’s iOS devices. Until recently, the company’s gaming endeavors had been tailored around its own hardware devices such as the Fire TV and Fire tablets. Amazon has yet to announce an official release date, but has listed “Lost Within,” “Tales from Deep Space,” “Til Morning’s Light” and “To-Fu Fury” as games to be released as iOS versions. The games will be available for a premium cost of about $6.99. Continue reading Amazon Announces Upcoming Release of Mobile Games for iOS

ASCAP (the American Society of Composers, Authors and Publishers) reported having its best year to date in 2014. The not-for-profit performance-rights organization, which collects royalties on behalf of over 500,000 musical artists and more than 10 million songs, collected a little over $1 billion in revenue for 2014. ASCAP said that it had improved its efforts in identifying songs being played via streaming services and in return created opportunities to pay more artists for their work. Continue reading ASCAP Turns to Streaming Services for Collection of Royalties

In an attempt to improve its understanding of e-sports enthusiasts, Eventbrite conducted a survey of those that used its site to purchase tickets for live multiplayer video game competitions. The company discovered that e-sports fans are generally male, between the ages of 18 and 34, as well as active gamers themselves. E-sports are typically held in large arenas and draw thousands of fans who typically attend as an opportunity to be part of the larger gaming community. Continue reading Eventbrite Study Provides Breakdown of E-Sports Demographics

Netflix, Amazon, YouTube and Nickelodeon are competing more than ever for a younger audience by offering on demand children’s programming. Netflix plans to add as many as five new original kids shows next year to go hand in hand with its exclusive library of Disney and DreamWorks content. Amazon has ordered second seasons of its kids programming and Nickelodeon recently launched a streaming service for kids ages 2-6. Even YouTube has developed a kid-friendly app for preschoolers.  Continue reading Streaming Competition Ramps Up for Children’s Programming

BitTorrent has developed a data sharing service called Sync that lets users share and sync files between devices without having to store any information on remote servers. Powered by BitTorrent’s peer-to-peer file-sharing technology, Sync reportedly transmits data between devices 16 times faster than today’s cloud services. Because there is no cloud, there are no user accounts or passwords either. Free and paid versions of Sync are now available on Mac, Windows, iOS, Android and Windows Phone.  Continue reading BitTorrent Launches Sync as New Alternative to Cloud Services

The wide consumer release of virtual reality headsets from companies such as Oculus VR has been stalled by ongoing development and additional upgrades. Some VR makers have attributed the delay to motion sickness experienced by some users. While Oculus and other companies have promised to have their products ready by the end of this year or early 2016, game developer Valve says it has already developed a solution to the discomfort caused by VR headsets. Continue reading Valve May Have Solved Motion Sickness Problems Related to VR

In 2011, Google launched Google+, an ambitious social media endeavor to rival Facebook and other emerging social media sites and apps. Under Google+, the company premiered Google Photos and Google Hangouts, two products that despite the social network’s shortcomings, have been well received by the public. In an attempt to further develop these and other Google+ products, the company plans to launch these products into separate services with new management in place to oversee their development. Continue reading Google+ Compartmentalized to Push Growth of Popular Products

A recent study by market research firm J.D. Power revealed that automobile owners are seemingly unsatisfied with the communication systems in their vehicles. Technologies that have been included in cars to assist drivers, such as Bluetooth and voice recognition systems, have become the cause of many car owners’ greatest frustrations. With communication systems becoming more prevalent, J.D. Power is paying close attention to the types of problems drivers are experiencing with technology in their cars. Continue reading J.D. Power: Drivers Want More Car Tech, Frustrated by Problems

After several months of discussions, the International Federation of the Phonographic Industry has officially declared Fridays as the release day for all new music albums. In today’s digital era, music listeners want to have access to albums the moment they are available anywhere in the world. Rather than staggering the releases on different days in different countries, the universal release approach aims to combat piracy. There is no word yet on when this new distribution model will take effect. Continue reading Global Trade Group Proposes Universal Release Day for Albums