Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Continue reading DoubleVerify Offers Brands New Way to Measure Campaigns

TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share. Continue reading TikTok’s New Toolkit Adds Photo Carousel, Allows More Text

AI image generators like OpenAI’s DALL-E 2 and Google’s Imagen have been generating a lot of attention recently. Now AI text-to-video generators are edging into the spotlight, with Google debuting Imagen Video on the heels of Meta AI’s Make-A-Video rollout last month. Imagen Video has been used to generate videos of up to 25-minutes at a 24 fps, 1280×768 pixel spec. Imagen Video was trained “on a combination of an internal dataset consisting of 14 million video-text pairs and 60 million image-text pairs,” resulting in some unusual functionality, according to Google Research. Continue reading Google and Meta Are Developing AI Text-to-Video Generators

An expansion push for short-form video service TikTok has proven costly for parent ByteDance, which saw losses triple to more than $7 billion in 2021, according to an internal document leaked from the private company. ByteDance revenue grew by almost 80 percent in 2021, to $61.7 billion, and the company did manage to eke out an operating profit for Q1 2022, reports say, a significant benchmark. TikTok crossed the one billion subscriber threshold in less than five years — faster than any other social media firm. The company’s latest stock buyback plan puts its market valuation at $300 billion. Continue reading TikTok Parent ByteDance Sees Losses Rise but Shows Profit

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

Google debuted its new flagship smartphones, the Pixel 7 and Pixel 7 Pro, powered by updated Tensor G2 processors. The company also showcased a new Pixel Watch with built-in Fitbit. The devices were touted at Thursday’s Made by Google event in Brooklyn, following months of leaks after a developer conference preview in May. The phones run on the updated Android 13, which was rolled out to the Pixel 6 in August. The new gear ships October 13, and Google says the new phones pack five years of security updates. With 8GB of RAM, the entry level Pixel 7 phone costs $599, while Pixel 7 Pro pricing starts at $899 with 12GB of RAM (with configurations up to 512GB). Continue reading Google Unveils Its First Smartwatch and New Pixel 7 Phones

Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

Online game company and mobile app developer NetDragon Websoft has invested $40 million in Rokid, maker of 5G-friendly AR glasses for business applications. Both companies are based in China. NetDragon has been in the news this past month when it became the first company to appoint an AI as its “rotating CEO.” Following the Rokid announcement, it appears the firm may be interested in developing lifelike AI characters to inhabit its games and augment teaching and enhance its AR initiatives, though to hear NetDragon actual CEO, Liu Dejian tell it, the company can learn a lot from its new c-suite addition, Tang Yu. Continue reading Chinese Game Company Appoints AI CEO and Invests in AR

The White House has issued a “blueprint” for consumer protections with regard to artificial intelligence. Aimed at guiding federal agencies while setting the bar for future legislation, the voluntary directive offers five areas of focus — safety, algorithmic discrimination protection, data privacy, notice, human alternatives — and a section on applying the rules. “Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the American public,” begins the bill, which says such tools are “too often used” to limit opportunities and prevent access to critical resources or services. Continue reading White House Creates a ‘Blueprint’ of AI Rights for Consumers

The Connectivity Standards Alliance has announced the release of the Matter 1.0 specification, a global connectivity standard for the Internet of Things, simultaneously opening the product certification program, administered through authorized test labs. Member companies “now have a complete program for bringing the next generation of interoperable products that work across brands and platforms to market with greater privacy, security, and simplicity for consumers,” said CSA. The Matter standard was developed so the devices from companies including Google, Apple and Amazon can communicate with each other via a local controller device. Continue reading CSA Releases Global Connectivity Spec for Internet of Things

Delaware Chancery Court judge Kathaleen McCormick says she expects the trial in Twitter’s lawsuit against Elon Musk to continue as scheduled, beginning October 17, despite a letter his attorneys sent Twitter management saying the mercurial Tesla chief intends to go through with his proposed $44 billion acquisition if the social media company drops its lawsuit against him. In a Wednesday filing, McCormick said the court expects Twitter’s delayed deposition of Musk, scheduled for today, to proceed as planned. However, as of last night it was reported that Musk and Twitter agreed to postpone the billionaire’s deposition. Continue reading Twitter Fate Still Vague After Musk Reaffirms Intent to Acquire

Samsung wants to dominate the global market for advanced semiconductors, unveiling plans to begin producing chips with a 2-nanometer spec in 2025 and launching into the even more advanced 1.4-nanometer market in 2027. The timeline takes the South Korean company beyond the 3-nanometer chip production it began in June. Samsung says it will more than triple production capacity in five years, positioning it to challenge Taiwan’s TSMC in terms of volume, and potentially surpass it in the high-end market for “smart chips.” TSMC said it will mass produce 3nm chips this year and start 2nm production by 2025. Continue reading Samsung 5-Year Plan Speeds Advanced-Chipmaking Timeline

LG Electronics is touting two world firsts — the “largest OLED TV,” the 97-inch G2 OLED evo Gallery Edition, and the “first bendable 42-inch OLED TV,” the LG Flex. Described as “epic,” and bringing “theater-like viewing” to the home, the 97G2 carries an epic MSRP of $24,999. The outsized OLED Gallery Edition uses LG’s proprietary Alpha 9 Gen5 AI Processor and advanced picture algorithms to deliver a bright and immersive viewing experience. At CEDIA 2022 in Dallas, Texas, LG also showcased a short-throw projector that can display a 120-inch, 4K picture from just 7.2-inches away. Continue reading CEDIA: LG Debuts 97-Inch OLED TV Billed as World’s Largest

Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere