The latest step in the paid password-sharing strategy Netflix began testing earlier this year allows users to purchase add-home subscriptions in select countries. Expanding on the “add extra member” feature previously deployed in Chile, Costa Rica and Peru, subscribers in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras will begin in August to be able to “add a home.” Members on the Basic plan are permitted to add one extra home, Standard up to two extra, while Premium may add three. Each additional home subscription includes travel access via tablet, laptop or smartphone. Continue reading Netflix Expands Global Approach to Password-Sharing Tests

Sony Interactive Entertainment has completed its acquisition of the Bellevue, Washington-based Bungie game studio. In an effort to allay antitrust concerns, the developer of the “Destiny” game series will operate as an independent subsidiary of Sony, its mandate to “continue to independently publish and creatively develop our games,” Bungie CEO Pete Parsons wrote in a blog post. Both firms have offered assurances that future game development will not be limited to PlayStation exclusives. Sony valued the developer of “Destiny” and “Destiny 2” at approximately $3.7 billion in a Friday SEC filing. Continue reading Sony Completes Its $3.7B Purchase of Bungie Game Studio

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

Tech workers are adjusting to new hiring conditions, with the larger firms in traditional digital power corridors said to be cutting back while diverse cities step-up to attract new businesses that can boost the local economy. Hiring freezes and layoffs among larger tech firms such as Apple, Netflix and Twitter are meant to mitigate fear of a looming recession. Into the void comes an increasingly aggressive phalanx of cities and towns across the U.S. providing grants and other perks to attract companies. The idea is businesses bring a tax base and staff can work remotely or take advantage of cost savings by relocating to more affordable markets. Continue reading U.S. Cities Are Luring Silicon Valley Firms and Tech Workers

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight.  Continue reading Magic Leap Will Target the B2B Market with New AR Headset

In the wake of the European Union’s strict new digital-competition laws, Amazon has proposed settlements in two EU antitrust cases. The U.S.-based e-commerce giant says it will stop using non-public data it obtains from the activities of independent sellers on its marketplace to inform its own business decisions in competition with those sellers. A separate investigation found Amazon to be self-dealing with regard to its Buy Box and Prime plans, resulting in a commitment to give third-party sellers equal treatment. The commitments would remain in force for five years, monitored by a trustee reporting to the European Commission. Continue reading Amazon Offers Concessions to Call Off EU’s Antitrust Probes

After much speculation, Netflix has revealed it has chosen Microsoft to help with configuring and launching an ad-supported subscription tier. Netflix announced plans for the new tier in April, explaining that a partner might be brought in to accelerate the effort and fuel innovation. Microsoft will supply ad-placement technology and ads served on Netflix will be exclusively booked through the Microsoft platform. “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters explained in a statement. Continue reading Netflix Names Microsoft as Sales and Tech Partner for Ad Tier

Disney Advertising has entered into a deal with global ad tech firm The Trade Desk that will allow advertisers “to buy once to deliver everywhere across Disney.” Rita Ferro, president of ad sales, Disney Media & Entertainment Distribution, said the pact leverages years Disney has spent “investing in our data and technology” to create solutions that use precision targeting “in a privacy-focused way.” The Trade Desk will utilize data from the Disney Clean Room, a repository of first-party data Disney has collected from customers combining it with consumer data produced by the Unified ID 2.0 industry framework. Continue reading Disney Enters a Cross-Platform Ad Deal with The Trade Desk

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Antitrust scrutiny under the European Union’s new Digital Markets Act is causing concern among U.S.-based cloud services providers. Cost-savings for clients who bundle services are not unusual in the cloud sector, and while some clients prefer using multiple cloud vendors, others want to take advantage of discounts. As enterprise continues to shift operations to the cloud, packages from Google Cloud Platform, Amazon Web Services and Microsoft Cloud find themselves subject to criticism in what some say is nothing less than a regulatory assault on vertical integration. Continue reading European Union Digital Markets Act Creates Cloud Concerns

Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier

TikTok is facing blowback for lax advertising disclosures. While the platform offers various ways to identify paid promotion, its marketing policies appear to operate on an honor system, and while some creators label their posts as advertising or partnerships, many do not. Where a financial relationship exists with regard to products mentioned, the truth in advertising rules enforced by the Federal Trade Commission and state attorneys general require media partners to disclose that funds will change hands. As part of a renewed national interest in digital consumer protections, particularly related to child safety, the area is getting increased scrutiny. Continue reading TikTok Draws Criticism for Undisclosed Sponsored Content

Meta Platforms has unveiled Sphere, an AI-powered tool designed to verify open web content. “Building on Meta AI’s research and advancements, we’ve developed the first model capable of automatically scanning hundreds of thousands of citations at once to check whether they truly support the corresponding claims,” Meta says, noting that Sphere has “a dataset of 134 million public webpages — an order of magnitude larger and significantly more intricate than ever used for this sort of research.” Sphere is open sourced, which means third parties may be able to tailor its fact-checking algorithms for specialized use, such as legal, medical and architectural. Continue reading Meta’s New Sphere AI Tool Filters Web Content for Accuracy

U.S. tech execs are experiencing app envy, with companies from Uber to PayPal and billionaires Elon Musk and Jack Dorsey setting their sights on building one-size-fits-all “super apps” to rival Tencent’s WeChat in China and SoftBank’s LINE in Japan. Where typical apps are built to do one thing really well, so-called super apps are generalists, which in theory means people will use them more often. Spotify and Snap have also expressed interest in super solutions, which have been popular in Asia since 2020 and are sparking new interest in the West. Continue reading U.S. Firms Chase China’s WeChat in Bid to Build Super Apps