YouTube is the most popular social media platform among teens, with 95 percent of 13- to 17-year-olds saying they use the service, according to the Pew Research study “Teens, Social Media and Technology 2022.” TikTok is currently ranked second, with a 67 percent teen buy-in, according to the study, followed by Instagram (62 percent) and Snapchat (59 percent). While neither YouTube nor TikTok were on the Pew ranking when the previous survey was released in 2015, Facebook fell precipitously — from first to fifth place — with 32 percent of teens onboard in 2022, versus 71 percent seven years ago. Continue reading Pew: YouTube Most Popular with Teens, Followed by TikTok

It was a successful fiscal third quarter for The Walt Disney Company, which saw revenue jump 26 percent and profits up 54 percent compared to the same period in 2021. The company, celebrating its centenary, had revenue of $21.5 billion and profits of $1.41 billion (77 cents a share) for the three months ending July 2. Theme park revenue was up more than 70 percent, to $7.4 billion, as the company continued to shake COVID-19 contractions. For an added flourish, Disney+ grew a whopping 31 percent worldwide, adding 14.4 million subscribers to top out at 152 million. Continue reading Record $7.4B in Theme Parks Propels Profit Surge for Disney

OpenAI’s powerful text-to-image generator DALL-E 2 is still in beta, but businesses are already testing it for commercial use. Apparel firm Stitch Fix has been using it to visualize fabric and color personalization, while Heinz tapped the AI system for a marketing campaign. Cosmopolitan used it to design a magazine cover. Others have leveraged the image engine to generate logos and thumbnails. These early adopters are identifying technical issues that OpenAI says it is addressing as it readies DALL-E 2 for enterprise. Foremost among the complaints is the lack of a dedicated API for public use. Continue reading Businesses Experiment with DALL-E 2, Report Mixed Results

Samsung believes foldable phones will play a key role in the future of mobile, and the company has unveiled two high-end models, available later this month. The $1,800 Galaxy Z Fold4 becomes the equivalent of a small tablet, opening like a book to a 7.6-inch diagonal internal display with a 6.2-inch outer screen. The $1,000 Galaxy Z Flip4 has a main display measuring 6.7 inches when opened vertically. It closes to about half the size of the average smartphone, with a mini exterior screen on which text messages and alerts can be viewed. Samsung also unveiled its Galaxy Watch5 Pro and Galaxy Buds2 Pro this week, Continue reading Samsung Unveils Its Latest Folding Phones, Earbuds, Watch

Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Google is introducing Stadia improvements including Party Stream, which lets players invite up to nine others to participate in a game session directly through the Stadia app, eliminating the need for a third-party intermediary. Friends can be invited to play along or just watch in any combination, limited to a total of 10. Stadia’s Party Stream chat makes voice and emoji reactions available. Party Stream is available beginning this week to desktop users and through the mobile web on Android. Also new, ”resume live stream” lets players switch Stadia games without having to end a live stream. Continue reading Google Stadia Adds Party Stream and Resume Live Features

Atlanta-based Cox Enterprises, parent to Cox Communications and Cox Automotive, has announced it is purchasing digital news platform Axios in a deal that values the 5-year-old Virginia company at $525 million, according to reports. Cox, which owns newspapers and the Kelley Blue Book says the Axios acquisition will help the company expand into new markets. Axios co-founders Jim VandeHei, Mike Allen and Roy Schwartz will continue to manage day-to-day Axios operations and sit on its board, which Cox Enterprises chairman and CEO Alex Taylor joins. Continue reading Cox Enterprises to Purchase Axios News Platform for $525M

After a big victory passing CHIPS-plus, Congress recessed on Saturday with several technology goals pending. Among the outstanding items is a bipartisan antitrust bill that seeks to rein in the industry’s heavyweight players, a consumer privacy bill and confirmation of Gigi Sohn, a Biden administration nominee to the FCC, where net neutrality hangs in the balance. Although Senate Majority Leader Chuck Schumer (D-New York) has promised to fast track those votes immediately upon return September 6, the clock is winding down as November’s midterm elections may push Democrats out of power in one or both houses. Continue reading Congress Leaves Key Tech Legislation on Table Over Recess

YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Continue reading YouTube Shorts Is a Serious Marketing Challenger to TikTok

Congresswoman Rashida Tlaib (D-Michigan) is working on new legislation to help musicians boost their share of the revenue pouring into streaming services, which currently sits at fractions of a cent per stream. Tlaib is working with the Union of Musicians and Allied Workers (UMAW) on a new royalty program that would increase the royalty rate per-stream model. Tlaib and her team are actively collaborating to draft the resolution. The Recording Industry Association of America says that streaming accounts for 83 percent of all recorded music income.  Continue reading House Rep Plans to Update Streaming Revenue for Musicians

Interest in natural language processing (NLP) as an AI training tool is exploding, with analysts predicting a bumper crop of new startups. One such startup, Humanloop, is already gaining attention, having just pulled in $2.6 million in seed funding led by Index Ventures with participation by Y Combinator, LocalGlobe and AlbionVC. Founded in 2020 by computer scientists from the University of Cambridge with alumni from Google and Amazon, the company says its technology makes it “significantly” easier for companies to leverage NLP that helps humans “teach” AI algorithms. Continue reading Humanloop Raises $2.6 Million as Interest in NLP Tech Grows

Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Paramount Global reports adding 3.7 million Paramount+ subscribers in Q2, growing the total count to 43.3 million paid customers despite 1.2 million disconnects in Russia (following the invasion of Ukraine). The company’s other streaming platforms — including Showtime, BET+ and Noggin — collectively recorded a loss of subscribers. However, Paramount’s SVOD services will close 2022 in a total of 60 markets, CEO Bob Bakish said. Meanwhile, the company’s filmed entertainment unit received a 126 percent boost propelled largely by “Top Gun: Maverick,” which just passed “Titanic” to become the seventh-highest grossing film of all time at the U.S. box office. Continue reading Paramount+ Adds 3.7 Million Subscribers in Second Quarter