Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

A juggernaut of the largest tech titans has joined forces to create Trusted Cloud Principles, a united front in the face of diversified international regulations on everything from how data is stored to dealing with increasing demands from law enforcement. Amazon, Google, Microsoft, Atlassian, Cisco, IBM, Salesforce and SAP have united in the initiative, which they say seeks to protect customer rights. Meanwhile, a group of leading tech companies has also teamed up to develop a framework of best practices for implementing cloud services with a focus on protecting data. Continue reading Tech Unites Behind Trusted Cloud Principles, Best Practices

ViacomCBS is teaming up with software and data company VideoAmp to develop a new advertising tracking and audience-measurement tool for linear and digital television programming. The move comes as networks and other content providers express increasing dissatisfaction over the methodologies of longtime industry measurement stalwart Nielsen, which media outlets claim has failed to accurately gauge viewers who have shifted from linear viewing to streaming on demand. Last month, Nielsen’s accreditation was suspended by the Media Rating Council. Continue reading ViacomCBS and VideoAmp to Develop TV Measurement Tool

Whistleblower Frances Haugen said on “60 Minutes” Sunday night that Facebook was cognizant of problems with apps, including Instagram, that allowed misinformation to be spread and caused societal harm, especially among young girls. Haugen revealed on the CBS news show to be the source of documents leaked to The Wall Street Journal that led to congressional inquiry. She also filed eight complaints with the Securities and Exchange Commission alleging Facebook hid research from investors and the public. The former product manager worked for nearly two years on the civic integrity team before exiting the social network in May. Continue reading Whistleblower Contends Facebook Values Profits Over Safety

Google Lens visual search will be updated to incorporate the company’s new AI technology, the Multitask Unified Model (MUM), which understands context and draws from various formats, including text, images and videos. With MUM, users will be able to incorporate text in order to specify queries on visual search. For instance, you could use your phone to snap a photo of a favorite shirt using the Google Lens feature — or find a shirt you like through Google Search — then tap the Lens icon on the open image and type in “socks with this pattern” to search with specificity. Continue reading Google Search Will Use MUM AI to Combine Text and Images

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources

Netflix continues its push into video games with the acquisition of Night School Studio, best known for developing narrative titles like “Oxenfree.” The move is part of a plan to expand the Netflix membership library to include “exclusive games designed for every kind of gamer and any level of play,” said vice president of game development Mike Verdu in a statement announcing the purchase. Within the past month the streaming service released two “Stranger Things” games globally and issued three Android mobile games in Poland, Italy and Spain. Netflix games have no ads or in-app purchases. Continue reading Netflix Continues Games Push with Purchase of Night School

During its streamed media event this week, Amazon introduced new devices including a wheeled robot named Astro and a sale-by-invitation-only Ring autonomous security drone for the home. While the unusual products added sizzle, the focus was largely on basics like its first smart thermostat, updates to the Echo speaker line and Ring security products. Several of the new products appear to target market share of products already on offer, including through Amazon, and many emphasize synergy among Amazon’s hardware brands. The company’s fee-based premium services were also emphasized. Continue reading New Amazon Devices Include Home Robot, Smart Thermostat

With COVID-19 continuing to drive the popularity of video chatting, Facebook is doubling down with new iterations of its Portal devices that includes the battery-powered Portal Go and a new Portal+ along with the announcement of Portal for Business, a service that will make it possible for small and mid-size businesses to purchase, deploy and remotely manage Portal devices for employees. Facebook’s Portal devices, which debuted in 2018, compete with Amazon’s Echo Show and Google’s Nest Hub products for the home. The recommitment indicates Facebook believes video calling is here to stay. Continue reading Facebook Unveils New Video Devices and Portal for Business

Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under

Microsoft continues to merge the desktop PC and game console experience by making its updated Chromium-based Edge browser available for Xbox One and Xbox Series X/S platforms. The update lets Xbox owners stream Google Stadia games and access Steam PC or web games like “Krunker” or “QuakeJS” from the comfort of a browser housed within your console dashboard — no third-party hardware or software hacks required. Users can also access subreddits, social media and Discord on the web to join voice calls and text channel chats with mouse and keyboard support on current and last-gen Xbox consoles. Continue reading Microsoft Brings Updated Edge Browser to Its Xbox Consoles

Nearly 25 years after the first “Men in Black” film became a smash hit, grossing $588 million worldwide, location-based immersive virtual reality company Dreamscape — in conjunction with Sony Pictures Virtual Reality (SPVR) — is rebooting the alien-fighting adventure at its flagship location in Westfield Century City. On Friday, October 1, “Men In Black: First Assignment” will invite thrill-seekers to outfit as agents, swap Will Smith’s Ray-Bans for a VR headset and battle intergalactic invaders. It’s seen as something of a bellwether as to the public’s appetite for location attractions amidst COVID-19’s lingering Delta variant. Continue reading Dreamscape to Debut Its ‘Men In Black’ VR Experience in LA

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs