Nvidia announced during CES this week that it plans to roll out its RTX Video Super Resolution feature in February for web video content viewed through Google Chrome and Microsoft Edge browsers. The company promises AI upscaling up to 4K quality, but the feature requires a PC running a Nvidia 30- or 40-series GPU. The technology — which can upscale video with resolution between 360p and 1440p, including 1080p, and up to a 144Hz frame rate — has already been available on Nvidia Shield TV and Shield TV Pro streaming media players. However, introducing browser support should significantly increase its audience. Continue reading CES: Nvidia’s AI Upscaling Tech to Tackle Blurry Web Video

At Nvidia’s CES 2023 keynote, executives revealed new products and innovations in laptops, gaming, the omniverse, robotics and auto technology. Nvidia senior vice president of gaming Jeff Fisher focused on the company’s AI developments, emphasizing that, “AI will define the future of computing,” and adding that “this has influenced much” of what the company is showing at CES. He highlighted the company’s “new era of laptop computing,” powered by its Ada Lovelace architecture, GeForce RTX 40 Series GPUs and new 5th generation Max-Q technologies with DLSS 3 for quadrupled speed. Continue reading CES: Nvidia Intros AI Impact on Gaming, Omniverse, Laptops

During Samsung’s CES press conference, chief executive and head of the Device eXperience (DX) Division Jong-Hee (JH) Han emphasized twin themes for the company at this years’ confab. First is to deliver on the promise of smart devices. “It’s about connecting all the devices that make up your life from home to workplace to car,” he said. Second, he added, is “a more sustainable future.” The company’s vice president of corporate sustainability Inhee Chung announced that the DX Division will reach net zero carbon emissions by 2030, with a commitment to achieve that for the entire company by 2050. Continue reading CES: Samsung Promotes Device Connectivity, Sustainability

Intel announced its 13th-gen family of laptop CPUs, including new entry-level chips and its flagship Core i9-13980HX, the high-end of its mobile processor collection (based on Raptor Lake architecture), featuring 24 cores and an impressive boost speed of 5.6GHz. The HX-series includes similar features to Intel’s 12th-gen lineup, such as 32 EUs of onboard graphics capability and support for DDR5 and DDR4, but promises significantly faster speeds to multithreaded performance. When compared to the earlier Core i9-12900HK, Intel claims game performance increases of up to 12 percent and a massive 74–79 performance jump when rendering a scene in Blender. Continue reading CES: Intel Rolls Out 13th-Generation Lineup of Laptop CPUs

There are people here in Las Vegas and it’s beginning to look a lot like CES again. A little sticker that says “I was at CES 2022” reminds us that only a hearty few made last year’s trip. As anticipation builds for the Thursday, January 5 opening of the CES exhibits, CTA’s vice president of research Steve Koenig kicked off the pre-show media briefings with his take on “Tech Trends to Watch.” Artificial intelligence, Web 3.0, digital health and augmented reality predictively top his list with a distinctive side note: Watch how enterprise — business at scale — innovates on top of recent tech innovations. Continue reading CES: Steve Koenig Reveals This Year’s Tech Trends to Watch

Over the holidays, the National Football League announced a multi-year deal with Google that will provide YouTube TV and YouTube Primetime Channels with exclusive rights to the NFL Sunday Ticket package, which includes all out-of-market Sunday games broadcast via CBS and FOX. Beginning with the 2023 football season, NFL Sunday Ticket will be available for U.S. consumers “on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels,” according to Google. The agreement is valued at about $2 billion annually over seven years. Continue reading NFL Sunday Ticket Is Coming to YouTube TV and Primetime

Unless there is breaking news, ETCentric and The Daily News Brief will not publish during the upcoming holiday break. We wish you and your families a very happy holiday season. Our team is currently planning coverage for CES 2023 and will be back in January with the latest in entertainment technology news. Continue reading Happy Holidays: ETCentric to Return for CES in the New Year

Facing backlash against his executive leadership, Twitter’s new owner and CEO, billionaire Elon Musk, conducted an informal 12-hour poll over the weekend asking users of the popular social media platform whether he should keep his new position. “Should I step down as head of Twitter?” the controversial executive asked. “I will abide by the results of this poll.” After more than 17.5 million responses, the results indicate that a majority of users believe Musk should step down from his post (57.5 percent voted in the affirmative). As of press time, it remains unclear what action Musk may take in light of the poll results. Continue reading Twitter Users Vote in Favor of Musk Stepping Down as CEO

On December 2, senior media executives gathered on Zoom to answer questions from USC students about industry trends, company strategies and career direction. The students had submitted winning pitches in the ETC@USC Future of Themed Experiences Challenge and their reward was time with the media executives. The questions ranged from “Do you need to learn to code to break into entertainment technology?” to “What are some visionary directions you see your company investing in over the next 4-5 years?” Video of the discussions, along with the lists of questions, students, and executives, is available online. Continue reading USC Students Have Opportunity to Speak with Media Execs

For four days in Las Vegas, CES 2023 becomes the nucleus of global innovation. The Consumer Technology Association (CTA), owner of CES, predicts a show significantly larger than CES 2022, emerging from two pandemic restricted years on January 5. The annual confab will open more than two million square feet of exhibit space with more than 2,400 exhibitors and the expectation of as many as 100,000 attendees, more than double the last show. ETC@USC will have its team in place, on the ground and online, to explore the show floor and over 175 sessions and keynotes. We’ll be reporting on the latest in AI, Web3, multiverses, image displays and other emerging CE tech impacting M&E. Continue reading CES 2023: What to Expect When the Show Opens in January

Unless there is breaking news this week, ETCentric and The Daily News Brief will not publish during the upcoming 4-day holiday weekend. We wish you and your families a very happy and safe Thanksgiving. We’ll be back on Monday with the latest in media and entertainment technology news. Continue reading ETCentric to Return After the Thanksgiving Holiday Weekend

On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

The Entertainment Technology Center at USC announced availability of its latest video series, “vETC | 2022,” recorded September 9-11 at SIGGRAPH 2022 in Vancouver, British Columbia. vETC is a virtual conference of significant presentations around emerging technologies and their impact on the M&E industry. The program’s focus included on-set virtual production (OSVP), in-camera visual effects (ICVFX), virtual production, adaptive production, immersive media and virtual beings. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on ETC’s YouTube channel. Continue reading Virtual ETC Conference Held During SIGGRAPH in Vancouver

As part of the upcoming Infinity Festival 2022 — “where Hollywood meets Silicon Valley” — production and tech experts will gather for a special one-day workshop covering numerous elements of on-set virtual production. The event, slated for 10:00 AM to 2:00 PM on November 5 at Goya Studios in Los Angeles, will showcase an LED volume for hands-on demos related to the virtual art department, on-set operations, and shooting and directing. The workshop is presented by Nvidia and Z by HP in association with ETC@USC. It is produced by Erik Weaver of ETC and co-hosted by Rick Champagne of Nvidia. Visit Infinity Festival for tickets and more info (use code Weaver25 for a 25 percent discount). Continue reading Industry Experts to Convene for Virtual Production Workshop

At the Samsung Developer Conference in San Francisco, the company introduced new initiatives tied to its latest smartphones, the Galaxy Watch 5 and other connected devices. Samsung also revealed plans for personalization enabled by its One UI 5, the updated user interface that will be made available later this month. Security and privacy were also on the agenda. The company announced it is developing a method to keep IoT smart devices secure by putting them on the blockchain. Samsung Knox Matrix will feature a private blockchain system to help protect Galaxy devices, TV sets and smart home appliances while securely sharing login credentials. Continue reading Samsung Touts New Initiatives and Private Blockchain Security