Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

The 2015 NAB Show is right around the corner, scheduled for April 11-16 in Las Vegas, and we’re looking forward to seeing many of you at the Media Management in the Cloud Conference. ETC@USC is pleased to provide a discount code for anyone interested in attending NAB and Media Management in the Cloud. Register before Friday, 3/27 and get Free Exhibits-only Pass or $100 off a SMART or Conference Flex Pass! Use code SD25 when you register online.

Online video subscription service Vessel had its public launch this week for Web and iOS. Founded by former Hulu CEO Jason Kilar and CTO Richard Tom, the service offers early access to the increasingly popular videos created by today’s YouTube stars. Kilar is betting that consumers will be willing to pay a monthly $2.99 subscription fee to access videos 72 hours before they become available for free on YouTube. The model has generated some early skepticism, but it is not much different from Hulu’s approach from six years ago. Continue reading Video Service Vessel Out of Beta, Launches on Web and iOS

Amazon has introduced “Prime Stations” for users of its Prime Music iOS app. The mobile update is intended to help the music service better compete with the likes of Pandora and iTunes Radio. Prime Stations are ad-free stations that offer unlimited song skips. The updated app features personalized recommendations that are based on a user’s play history and will therefore become more accurate over time. Prime Stations can also learn from user feedback (thumbs up or thumbs down) to create better playlists. Continue reading Amazon Launches Streaming Music Update with Prime Stations

Google is working on a project called “Pony Express,” which plans to enable Gmail users to receive and pay bills within their email. The service — whether it is named Pony Express or something else — is reportedly slated to launch in the fourth quarter. Google is working with vendors that provide billing services for insurance and telecom companies, utilities, etc. It is not clear whether the company plans to monetize the service, but it could provide Google with data for entering new industries and targeting advertisements. Continue reading Google Developing New Service for Paying Bills Within Gmail

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

VRSC (USC’s Virtual Reality Club) — a new organization with a mission “to help students explore VR and unleash their creativity” — is hosting its first event on March 25, 5:00-7:00 pm, in the Annenberg West Lobby. The event will feature a presentation by virtual reality pioneer and MxR Lab Director Mark Bolas, followed by several VR demonstrations. VRSC’s launch event is open to students, faculty, and friends interested in joining USC’s VR community. For more information, visit the group’s Facebook page.

Google is testing a new TV ad-tracking system in Kansas City. The technology is reportedly similar to that used for measuring online ad views. The system could represent the Holy Grail for today’s advertising since it potentially provides targeting on a scale never before made possible. While the gross ratings point based on Nielsen viewers remains the industry standard, relatively few households have Nielsen boxes. However, every Google Fiber subscriber has a Google Fiber box, which could be used to target consumers. Continue reading Google Fiber Tracking System Has Potential for Targeted Ads

Following the positive response to the Meerkat app that enables users to temporarily broadcast live video via social media, and the restrictions placed on it by Twitter (which is likely readying its own similar service with the acquisition of Periscope), live-streaming startup Ustream announced that it is opening its internal API to anyone interested in building their own broadcasting app. This could potentially lead to alternatives for individuals and companies looking to broadcast video without the need for embedded media players. Continue reading Ustream Offers SDK for Those Interested in Live Broadcasting

The Federal Aviation Administration has approved Amazon’s request to test drones outdoors. The FAA is stipulating that the tests be conducted only during the day and no higher than 400 feet off the ground. Amazon is hoping that unmanned aerial vehicles may be used for a future 30-minute package delivery service, and the open-space testing would help in its development efforts. During testing, Amazon will report to the FAA regarding the number of flights, any software issues and related data. Continue reading Amazon Receives FAA Approval to Test Drones in Open Spaces

Amazon’s Prime Now one-hour delivery service, which launched last year in Manhattan as a benefit to Prime members and recently expanded to more New York neighborhoods, is now available in select areas of Baltimore and Miami. From 8:00 am to 10:00 pm, seven days a week, the service offers free two-hour delivery, and one-hour delivery in select zip codes for a $7.99 charge. Prime members interested in the ultrafast delivery service can download the Prime Now app, available for iOS and Android. Continue reading Prime Now Delivery Service Expands to Baltimore and Miami

TAG Heuer announced at Baselworld in Switzerland that it is developing a smartwatch in collaboration with Intel and Google. The announcement was light on specifics regarding features or pricing, but explained that the watch is expected to ship later this year. The watch is also expected to be expensive, based on the companies involved and the language of the announcement. David Singleton, director of engineering for Android Wear, discussed “fusing beauty with technology” for a “unique blend of emotion and innovation.” Continue reading Luxury Smartwatch to Launch from TAG Heuer, Google and Intel

Sony has joined the growing array of new streaming TV offerings with the three-city rollout of its PlayStation Vue Web-based streaming service. The $49.99 per month service will initially be available to PlayStation 4 and PlayStation 3 users in Chicago, New York and Philadelphia. It will eventually expand to other regions and be available on the iPad. PlayStation Vue offers a bundle including 50+ channels such as CBS, Discovery, Fox, NBC, TBS and USA. It also features a personalized, searchable approach to access live and on-demand TV. Continue reading Sony Rolls Out PlayStation Vue Streaming Television Service

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

Facebook is expected to generate about $3.8 billion in revenue from video advertising by 2017. That figure represents triple what the company is projected to take in this year. Nomura analyst Anthony DiClemente wrote that Facebook has the potential to boost video ad sales “with only modest cannibalization of other ad revenue sources.” Nomura also projects that Google-owned YouTube will more than double its 2014 revenue to $8.5 billion by 2017. Increased spending for online video ads could impact traditional spending areas such as TV. Continue reading Online Video Ad Sales Are Expected to Take Bite Out of TV