By
Rob ScottDecember 7, 2021
Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday
By
the Editorial StaffNovember 24, 2021
By
Phil LelyveldOctober 19, 2021
University of Southern California students were invited to participate in the second of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Ten teams started work at 1:00 pm on Friday, October 8 and presented their ideas to judges from Epic Games, Universal Pictures, Disney Studios, Microsoft Azure and Google Cloud at 3:00 pm on Saturday, October 9. Each member of the winning teams — MetaversEdu and MetaMall — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading USC Students Compete in Second ETC Metaverse Challenge
By
Phil LelyveldOctober 11, 2021
University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges
By
George GerbaOctober 1, 2021
The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication
By
Rob ScottSeptember 30, 2021
The European Union and United States agreed yesterday on strengthening cooperation regarding several major global concerns, including a “rebalancing” of supply chains for semiconductors, new approaches to regulating international tech companies, and practical models for contending with “non-market, trade-distortive policies and practices” (although China was not singled out in the group’s statement). During their first meeting in Pittsburgh yesterday, officials from the newly formed U.S.-EU Trade and Technology Council (TTC) promised to work together on the development of artificial intelligence and screening interests in sensitive dual-use technologies. Continue reading U.S. and EU Conduct Their First Trade Tech Council Meeting
By
Rob ScottSeptember 30, 2021
The Federal Trade Commission is looking into establishing stronger online privacy protections that would hold businesses such as Facebook, Google and Twitter more responsible for how they handle consumer data. The early discussions, under the leadership of new chair and vocal Big Tech critic Lina Khan, are addressing the possibility of introducing FTC regulation due to what is perceived as gridlock in Congress in creating a federal law. Privacy and civil rights groups have advocated for a single federal law — similar to Europe’s General Data Protection Regulation (GDPR) — rather than state laws (or no regulation at all). Continue reading FTC Is Considering the Need for Stricter Online Privacy Rules
By
Rob ScottSeptember 30, 2021
In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers
By
ETCentricSeptember 22, 2021
Global data center leader Equinix and the Entertainment Technology Center at USC will present a series of discussions that address virtual production and cloud workflows across various media and broadcast industries. The free webinar is slated for September 23 and will feature thought leaders from AWS, Epic Games, Equinix, ETC@USC, Google, Lux Machina, Mo-Sys Engineering, Paramount Pictures, PGA Tour Productions, Quintar, Silverdraft, and T&P Productions. Visit the webinar page online for more information and to register for what promises to be a compelling event. Continue reading Equinix and ETC Present ‘Virtual Production at Cloud Speed’
By
Rob ScottSeptember 15, 2021
In the midst of troubling press attention as the company faces antitrust claims and ongoing criticism of its App Store business model, Apple unveiled its iPhone 13 and Watch Series 7 during a streaming event yesterday. Apple CEO Tim Cook appeared live on a virtual set rather than the traditional in-person stage as a precaution during COVID-19. Apple’s iPhone 13 Pro features a new camera system that promises a new cinematic mode, improved low-light capabilities and an updated ultra-wide lens. The Apple Watch 7, touting a revamped look, includes new features such as a larger screen, softer corners, more support for e-bikes and fall detection for cycling. Continue reading Apple Unveils iPhone 13 and Watch Series 7 at Annual Event
By
Rob ScottSeptember 9, 2021
NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials
By
ETCentricSeptember 3, 2021
Makers Pop-Up is a 2-day virtual conference for the creative community that explores the merger of technology with storytelling in film, TV, advertising, interactive and animation. The event, scheduled for Wednesday-Thursday this week (June 9-10), will provide a digital space to make connections, meet potential partners and share ideas and resources. Two executives from ETC@USC will offer their expertise on panels: Yves Bergquist will address the “Virtual Creative Muse: The Evolution of AI as Artistic Mentor and Production Assistant” and Erik Weaver will discuss “Fix it in Prep: How Virtual Production Front Loads Creative Decisions and Costs.” Continue reading ETC Execs to Discuss Future of Production at Makers Pop-Up
The European Commission, the executive branch of the European Union, announced a proposal yesterday to create a European Digital Identity system that would “be available to all EU citizens, residents and businesses in the EU.” The goal is to enable citizens who are interested “to prove their identity and share electronic documents from their European Digital Identity wallets with the click of a button on their phone.” In addition, these citizens would “be able to access online services with their national digital identification,” that would be recognized throughout European Union’s Member States. Continue reading European Union Plans Framework for Secure Digital Identities