The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

In a first of its kind deal for Time Warner’s HBO, the premium cable channel has agreed to license older episodes of its programming to Amazon Prime’s subscription streaming service. The agreement is the first such HBO deal with an online video provider, and will make original series such as “The Wire” and “The Sopranos” available for online streaming. Prior to this deal, HBO shows were only available for digital purchase through Amazon or Apple’s iTunes, or via rental services such as Netflix. Continue reading HBO Signs Exclusive Licensing Pact with Amazon Prime Service

Similar to how business networking site LinkedIn services the needs of recruiters, professionals and job seekers, Technicolor has launched a social network called Creative District that is geared toward media producers and creatives. The platform is designed to help film and media creators collaborate and share resources, and find work and funding. Creative District operates as a startup, while Technicolor serves as the network’s sole investor. Continue reading Creative District: Technicolor Launches Pro Networking Site

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Netflix announced on Monday that it plans to raise the price of its streaming video service for new members by a dollar or two per month. The service, which now has more than 34 million paid U.S. subscribers, is justifying the rate increase based on its continued investment in original programs, including series such as “House of Cards” and “Orange Is the New Black.” In addition to its first-quarter earnings report yesterday, Netflix announced opposition to Comcast’s proposed acquisition of Time Warner Cable. Continue reading Netflix Passes 34 Million Subscribers, Previews Price Increase

TV and film measurement service Rentrak recently released its latest “State of VOD” report, which found that free video-on-demand viewing of prime time broadcast television programming increased 24 percent over the same period last year. The Rentrak report also found that 66 percent of prime time program viewing occurred after the third day of original broadcasts, suggesting that there is increased opportunity to generate additional advertising dollars for VOD. Continue reading Rentrak Reports Increase in VOD Broadcast Prime Time Viewing

LinkedIn recently announced that it now has more than 300 million registered users, about two-thirds of which are based outside the United States. While the company has not specified how many of the 300 million are active monthly users, it reported 139 million monthly unique visitors and 48 million Slideshare visitors for the fourth quarter of 2013. During that same period, LinkedIn noted that 41 percent of its traffic came from mobile devices, a percentage it expects to continue increasing. Continue reading LinkedIn Has 300 Million Registered Users, Mobile Use on Rise

Major record labels Sony, Universal and Warner Music, along with indie label ABKCO, filed a lawsuit in New York State Supreme Court in Manhattan last week, claiming that streaming music service Pandora is violating New York’s common-law copyright protections by using songs recorded prior to 1972 without licenses. The suit acknowledges that older songs are not protected under federal copyright, but contends that Pandora needs permission to use them under state law. Continue reading Labels File Copyright Suit Against Pandora Under State Law

Sony and Microsoft have shipped more than 12 million new game consoles since the products launched last fall. One day after Sony announced it has sold more than seven million PlayStation 4 consoles (up one million since March), Microsoft said it has sold more than five million Xbox One units to retail shops. According to NPD Group’s U.S. retail data for March, hardware sales rose 78 percent from the previous year to $395 million, while sales of new console and PC video games in retail stores dropped 28 percent to $432 million. Continue reading Microsoft and Sony Announce Game Console Sales Figures

Nike may be gearing up to shut down its wearable hardware efforts, after laying off the majority of its FuelBand fitness tracker team. The 70-person team, part of the tech-focused Digital Sport division, is responsible for developing and revising hardware including the FuelBand and Nike+ sportwatch. A person familiar with the matter told CNET late last week that about 70 to 80 percent of the team was let go. However, employees from Nike Digital Tech, responsible for Web software, were reportedly not affected. Continue reading In Strategic Move, Nike Lays Off Majority of FuelBand Team

As a follow-up to its original $700 4K media player, Sony has announced a new model, the FMP-X10, that will provide access to Sony’s Video Unlimited 4K download library and be able to stream 4K Netflix content. The new player, available this summer, will be compatible with Sony Ultra HD sets and include 1 terabyte of storage. A price has yet to be announced. Sony’s Video Unlimited 4K library currently features more than 200 titles (45GB-60GB files), about 50 of which are available for free. Continue reading New Sony Media Player to Access 4K Library and Stream Netflix

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter has agreed to purchase data partner Gnip, in a move that could lead to an expanded role by Twitter in analyzing tweets for businesses that are seeking new insights from social media. While financial terms of the deal have yet to be released, Gnip has reportedly raised $6.6 million in funding. Twitter also announced that it has hired Daniel Graf as its new product chief. Graf, an expert in mobile apps, most recently served as a director at Google where he oversaw Google Maps. Continue reading Twitter Acquires Gnip, Could Provide More Data to Advertisers