At this year’s CES, London-based 3D holographic system maker HYPERVSN presented its latest portfolio of solutions built with its LED-based rotor technology and specialized accessories. At the center of the exhibit was a nearly 30-feet tall version of the company’s SmartV Wall that manifested 3D objects in a futuristic circular glass case. Next to that display was a 3D human-sized digital avatar integrated with ChatGPT that interacted with attendees in real time. Also competing for attention was a live-streamed 3D hologram of a person presented via a camera and green-screen setup. Continue reading CES: HYPERVSN Showcases Latest 3D Holographic Solutions

CES’s Eureka Park is a section of exhibits where startups and early-stage products from all over the world solicit feedback and explore opportunities. From this year’s Italian delegates at Eureka Park, our team found EYE2DRIVE, a semiconductor company that develops CMOS chips for digital imaging inspired by the human eye. Their image sensors use AI to mimic the human eye’s ability to adapt its response to changing environmental light conditions. As a result, quality and color of the captured image remains unaffected. While currently focusing on autonomous navigation applications, the tech has potential for media production as well. Continue reading CES: Image Sensors Adapt to Light Changes Like Human Eye

One of the new television unveilings at CES this year was Hisense’s L9Q, the latest evolution of the Chinese company’s L9 Series of laser TVs first introduced in 2014. Offering five immersive screen sizes ranging from 100 to 150 inches at 4K UHD resolution, L9Q touts the most compact laser TV console (as small as a 12-inch laptop). Its proprietary TriChroma triple-laser light engine emits up to 5,000 lumens with a 5,000:1 contrast ratio and is the first to achieve 1,500 nits full-screen brightness. Each L9Q is paired with one of the company’s Ambient Light Rejection (ALR) screens. The L9Q also supports Dolby Atmos, DTS Virtual X, and eARC for quality surround sound. Continue reading CES: Hisense Introduces L9Q Laser TV with Compact Console

Lenovo announced the Legion Go S, the first device outside of Valve’s own hardware to officially ship with SteamOS. Launching in May 2025, the $499 handheld gaming PC joins Valve’s Steam Deck in the lower-price segment of the PC handheld market. The device features an 8-inch display with 120Hz variable refresh rate and runs on a Lenovo-exclusive AMD Ryzen Z2 Go chip. Lenovo plans to release both SteamOS and Windows versions, with the Windows variant arriving first. The device introduces several technical improvements over its predecessor, replacing detachable controllers with an integrated grip design. Continue reading CES: Lenovo Reveals Third-Party SteamOS Gaming Handheld

6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

CES has regularly featured robots over the years, but we’ve never really seen anything pivotal. CES 2025 marked a change in this area. “The ChatGPT moment for robotics is just around the corner,” said Nvidia CEO Jensen Huang in his keynote, and we couldn’t agree more. And while attention was focused on LLMs, the field of industrial robotics has been unleashed like never before. According to World Robotics 2024, the International Federation of Robotics’ recent report, 4.3 million units were deployed in factories worldwide as of Q3 2024, a number that’s increasing at a clip of half a million units per year. This is double from 7 years ago, and the trend is accelerating. Continue reading CES: Is the ChatGPT Moment for Robotics Around the Corner?

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

Disney+ is the latest major streaming service to deploy HDR10+, which adds dynamic metadata to any video source to optimize picture quality on a frame-by-frame basis. In doing so, it joins other big streamers: Apple TV+, Hulu, Amazon Prime Video, Paramount+, and Google’s YouTube. The HDR10+ standard, which replaces SDR (Standard Dynamic Range) provides improved brightness and contrast as well as the benefits of standardization and global certification. HDR, originally debuted in 2017 by Samsung and Panasonic, now has over 160 adopters and more than 13,000 compatible products. CES featured a collection of additional HDR10+ announcements. Continue reading CES: Disney+ to Support HDR10+ High Dynamic Range Video

During CES this week, Sony demonstrated a proof-of-concept experience based on the popular HBO post-apocalyptic drama “The Last of Us.” We were dropped into a six-person pod of newly enlisted defenders and assigned to a hardened defender who needed new recruits to combat a serious surge of zombie assaults that she was convinced could be overcome with our assistance. Armed with LED-enabled shotgun-like devices and tracked flashlights to assist our leader in discovering the concealed attackers, our combat leader led us with sharp and direct commands as she guided us through the terrors of the attack. Continue reading CES: Sony Introduces Interactive Experience – ‘The Last of Us’

There’s a knotty problem present in every single available VR device, and it gives most people a headache or eyestrain when using the device long enough: the distance between your eyes and the displays remains the same no matter how far away an object appears to be. At CES 2025 in Las Vegas this week, Canadian spatial media company CubicSpace demonstrated a software mitigation to this issue, showing us images on a standard 3D display and a stock Meta Quest 3 device, with a before-and-after effect of native pipeline and via their software. Continue reading CES: CubicSpace Demos Solution to a Consistent VR Problem

Long billed as a manifestation of augmented reality (AR), the field of smart glasses has seen a wide range of products emerging on the market over the years. Notable products include the Ray-Ban Meta collection (a collaboration with Meta Platforms), Microsoft’s Hololens, and Vuzix’s entire product line. A survey at CES this year indicated the market of head-worn wearable computers is by no means a mature market. Our team found a few companies demonstrating their latest offerings. The principals of these companies believe their innovations differentiate from the current field with their own paths for solving specific use cases. Continue reading CES: Companies Present AR Use Cases for New Smart Glasses

Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Billed as a conversation among CMOs, this CES panel — moderated by Consumer Technology Association VP of Marketing & Communications Melissa Harrison — drilled down into how major brands and advertising technology companies are integrating artificial intelligence into their pipelines and organizations. They agreed that, although this is still at the beginning stage and requires experimentation, those who are frozen and have not yet started engaging with AI will quickly be at a learning curve disadvantage. Still, panelists emphasized that AI will not replace human creativity. Continue reading CES: How Brands and Marketers Are Integrating AI, Creativity

Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising. XR’s SVP of Enterprise Solutions Kristin Wnuk was also there to describe her company’s work in the space. Continue reading CES: Utilizing Real-Time AI to Measure Representation in Ads