Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

Electronic Arts chief exec John Riccitiello is set to resign in the wake of the videogame company’s disappointing earnings and stock figures. EA announced that Larry Probst, current EA chairman and former CEO, would serve as executive chairman while the board searches for a replacement for Riccitiello. In a letter to his employees, Riccitiello took responsibility for the “shortcomings” in EA’s recent results. Continue reading Game News: Electronic Arts CEO Riccitiello to Step Down

According to Neil Hunt, chief product officer for Netflix, the service is expecting to stream movies and television programs in 4K resolution within the next year or two. While playback of 4K, which delivers about four times the HD resolution of 1080p, requires compatible monitors (and could eat up a consumer’s monthly data cap), Netflix is preparing its proprietary Open Connect content delivery network to address issues involving larger bitrates. Continue reading Netflix Exec Says to Expect Streaming 4K in Year or Two

A crowdsourced fundraising campaign to produce a film version of the popular 2004-2007 TV detective show “Veronica Mars” has set a new record for the fastest growing Kickstarter campaign, reaching the $1 million mark in just over four hours. In fact, the entire funding goal of $2 million was achieved in less than 10 hours (at press time, the project’s Kickstarter page listed a total of $3,306,914 from 50,094 backers). Continue reading Veronica Mars Project Sets New Record for Crowdfunding

Sir Howard Stringer, chairman and former CEO of Sony, announced that he will retire this year. It is anticipated that Stringer will formally stand down at the company’s annual shareholder meeting in June. The Welsh-born businessman served as Sony’s CEO from 2005 to 2012 and has been with the company for 15 years. Last year, he handed over the chief executive role to Kazuo Hirai, the former head of Sony’s video games unit. Continue reading Howard Stringer to Step Down as Sony Chairman in June

Mark Zuckerberg, Facebook’s co-founder and chief exec, unveiled a significant redesign of the social network’s homepage yesterday. During the news conference, Zuckerberg explained that he wants Facebook to be “the best personalized newspaper in the world,” with a more engaging “front page,” especially on mobile devices. The makeover is intended to fend off growing competition and attract advertisers. Continue reading Facebook Launches Redesign with More Engaging Front Page

On Tuesday, we reported that News Corp. has plans to launch FOX Sports 1, a new national cable sports network, in the U.S. by August. ETCentric has since learned that FOX Sports Media Group also has plans to launch FOX Sports GO, a mobile app for iPhone, iPad and Android devices. The “TV Everywhere” service, similar to WatchESPN, will also offer programming on the Web. Continue reading FOX Sports GO: New App to Launch with All-Sports Network

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

Media magnate Rupert Murdoch, chairman and CEO of News Corp., has plans to take on ESPN with a new national cable sports network. FOX Sports 1 is expected to launch in August in the United States, with plans to broadcast football, motor sports, baseball and much more. Murdoch hopes that the all-sports network will be as successful in the U.S. as Sky Sports has proven in the United Kingdom. Continue reading FOX Sports 1 to Launch in August: All-Sports Cable Network

FOX has announced a new syndication network that will allow second screen TV apps including Shazam, Viggle, ConnecTV and Dijit’s NextGuide to link with its sync-to-broadcast content, currently accessible via FOX NOW apps. The network will also allow FOX to syndicate content to smart TVs and service providers interested in enhancing audience engagement. Additional partners are expected to be announced soon. Continue reading FOX Launches Digital Syndication Network for App Partners

Entertainment trade publication Variety has announced it will end its long-running daily publication schedule after March 19 and launch a new weekly Tuesday edition. The five-days-a-week newspaper and Sunday magazine will both shutter this month. Under new owner Penske Media, the publication’s digital Variety.com edition will also drop its paid-subscription plan and will be offered for free. Continue reading Variety Drops Daily Publishing, Opts for New Weekly Edition

Film editor Dan Lebental, motivated by the desire to interact more directly with media, has designed an editing app called TouchEdit that he describes as a “21st century version of the Moviola.” Lebental was intrigued by the similarity of using the iPad’s touchscreen with how editors would formerly “touch film.” His app intends to bring back that simplicity while integrating the latest in mobile technology and cloud-based services. Continue reading Movie Editor Develops Frame-Based Editing App for iPad

Technicolor has entered into a partnership with software developer Autodesk to develop tools used for color grading and digital compositing. According to respected colorist Steve Scott, who joined Technicolor in 2012, the objective is to launch a finishing system that provides tools for visual effects and post production. Scott believes a single toolset would ultimately provide more creative control and flexibility. Continue reading Technicolor and Autodesk Partner to Develop New Toolset

Ratings company Nielsen announced this week it will expand its definition of television with a new comprehensive plan to measure video viewing across multiple platforms including broadband, Xbox and iPads. The decision to reach beyond traditional television viewing comes from the What Nielsen Measures Committee, a group comprised of members representing TV and cable networks, local TV stations, ad agencies and several big brand advertisers. Continue reading Nielsen to Redefine TV Ratings by Measuring New Platforms

During this week’s Hollywood Post Alliance Tech Retreat in Indian Wells, California, industry veterans are discussing the transition to digital cinema and what that means for the future of production, distribution and exhibition. “The industry has spent more than $3 billion… and by the end of this year I predict we will be releasing movies in the U.S. without any film prints,” said Jerry Pierce, chairman of the Inter-Society Digital Cinema Forum. Continue reading HPA Tech Retreat: Digital Cinema Opens New Possibilities