The HPA Tech Retreat kicked off with an ambitious daylong demo that highlighted innovations in content creation, management and distribution technology and workflows. Supersession chair Joachim Zell, VP technology for EFILM walked the audience through numerous elements of an HDR production: filming, editing and finishing two scenes that provided the final chapters for a short film. The process, much of which involved workflows in the cloud, featured multiple cameras, on-set management and collaboration platforms, editorial, dailies and digital intermediate color grading systems, as well as online mastering and distribution platforms. Continue reading HPA Tech Retreat: The Latest Workflows for Virtual Production

Unless there is breaking news over the weekend, ETCentric and The Daily News Brief will not publish on Monday, in celebration of President’s Day. We’ll be back on Tuesday with the latest in entertainment technology news. Continue reading ETCentric Will Resume on Tuesday Following President’s Day

Last week, Warner Bros. announced the creation of a new film production unit named Warner Max that will create original content for WarnerMedia’s new streaming service, HBO Max, set to launch in the U.S. this May for $15/month. The joint venture plans to produce 8-10 mid-budget movies per year, and will not impact the number of theatrical releases produced by Warner Bros. or New Line Cinema. The first Warner Max film is slated to premiere later this year, while Warner Bros. will distribute content across other media and territories beyond the HBO Max SVOD window. Meanwhile, WarnerMedia is reportedly investing heavily in online original series ahead of the HBO Max launch, including a number of sci-fi and fantasy titles. Continue reading Warner Bros. and HBO Max Have Big Plans for New Film Unit

In another win for the FCC, the U.S. Court of Appeals for the District of Columbia announced yesterday that it would not reconsider the October ruling that upheld the repeal of net neutrality rules. Requests had been made by 15 states and a collection of technology and advocacy groups to reconsider the earlier ruling. The net neutrality laws were first issued in 2015 to discourage Internet service providers from practices such as blocking or throttling traffic and enabling so-called “fast lanes” through paid prioritization. In December 2017, the FCC voted to repeal the Obama-era net neutrality laws that were largely supported by tech companies and consumer groups.  Continue reading Appeals Court Will Not Rule On the Repeal of Net Neutrality

Twitter announced yesterday that it would be more assertive in identifying fake and manipulated content on its platform. Beginning next month, the company plans to add labels or remove tweets that feature such manipulated images and video content. While short of an outright ban, the new policy is meant to address the growing concern of users frustrated by the practice of disinformation spread via social platforms. However, it also highlights the challenges faced by social media companies in regards to balancing freedom of speech, parody and satire, and false or manipulated content. On Monday, YouTube announced its plans to better manage misleading political content on its site. Continue reading New Twitter Policy Aims to Combat Fake Photos and Video

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

During CES 2020, Spotify revealed plans to leverage its massive amount of user data in order to introduce targeted advertising in its exclusive podcast content. With its proprietary Streaming Ad Insertion (SAI) tech, Spotify will analyze data based on user location, type of device, gender, age and more to insert advertisements in real time (Spotify already automates dynamic ad insertion for its music streaming). The company could eventually become a major podcast ad network if it ends up placing ads in other networks’ content as well. Continue reading Spotify Plans to Run Targeted Ads in its Exclusive Podcasts

During CES 2020 in Las Vegas this month, IBM announced its continued efforts to develop practical applications using quantum computing. The company emphasized the expansion of IBM Q Network, which now includes more than 100 organizations across industries such as air travel, automotive, banking, electronics, energy, health and insurance. IBM announced new collaborations with Anthem, Delta Air Lines, Georgia Tech, Goldman Sachs, Los Alamos National Laboratory, Stanford University, Wells Fargo and Woodside Energy, in addition to a number of government research labs and startups. Continue reading IBM Expands Partnerships to Advance Quantum Computing

During CES in Las Vegas, Samsung introduced its new Sero TV, which is designed to rotate 90 degrees in order to display vertical video content — the portrait mode that is commonly recorded via today’s mobile phones. The format is increasingly popular on social media platforms (such as Snapchat, TikTok, Instagram and YouTube), and will soon become a focus of Quibi, the short-form streaming video service from Jeffrey Katzenberg and Meg Whitman. The 43-inch 4K Sero TV — “designed for the mobile generation” — has the ability to sync with Samsung smartphones and can automatically rotate based on the content being viewed. Continue reading CES: Samsung Engineers Sero TV to Display Vertical Video

A panel of six undergraduates from the USC Iovine and Young Academy and the USC Dornsife College of Letters, Arts and Sciences spent an hour answering questions about their media habits. The questions were asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do students get their media recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Watch this 9-minute highlight video to find out. Continue reading USC Students Respond to Media Questions at ETC Meeting

ST37 Sport et Technologie, a small startup within the French Pavilion at CES’s Eureka Park, was demonstrating an AI-driven real-time referee assistant that will, in their words, end subjectivity in sports. The company’s autonomous robotized cameras connect to an AI that interprets the images in real time and sends the results to smartwatches or screens. The system is designed to assist referees in making better calls, provide helpful tools to scouts, and offer coaches and athletes valuable tools for improving performance. The ETC team suggested to ST37 that the data would also be extremely useful for on-air color commentators. Continue reading CES 2020: Startup Creates AI For Better Sports Refereeing

The Internet of Things is about to offer middle America a new creative outlet. Italian startup LEDWORKS produces strings of individually addressable LED Christmas tree lights. Twinkly’s phone app maps the location of each individual light: one camera scan to map lights arrayed on a flat surface and two or three camera scans to map the lights arrayed around a 3D object like a Christmas tree or a wall outside. The app can then wirelessly load a program into the lights’ plug to display preset patterns and images or, if you are clever, patterns of your design. The current app can control up to 10,000 lights. By the end of 2020, Twinkly should be able to control 20,000 lights. Continue reading CES 2020: Holiday Smart Lights Have Multiple Applications

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

The display of Sony’s 360 Reality Audio at CES 2020 just might summarize the entire show: a personalized experience in a 360-degree spherical sound field, exactly as intended by artists and creators. Listeners optimize Sony’s object-based spatial audio technology with an app that captures an image and then analyzes their ears. With the app connected to one of the select new Sony headphones and a premium music service such as Deezer, nugs.net, and TIDAL they will hear individual instruments, vocals, and even the audience placed in the sound field. Continue reading All About You: CES Products Highlight Personal Experiences

Since 2016, each edition of CES has touted the imminent arrival of “Fully Self-Driving” (SAE Level 5) autonomous vehicles. While some companies working on “mostly self-driving” offered rides around town (like Russian-based Yandex), this year’s show came with a dose of realism as companies focus on clearing the hurdles associated with lower levels of autonomy. Demonstrating these efforts, companies showcased sensor fusion, mapping technologies and new intelligent systems. Meanwhile, some companies are using this calm before the storm to focus on the user experience. Sony even built a car to jumpstart the conversation. Continue reading Latest Progress of Autonomous Driving Showcased at CES