The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Cloud-based video locker UltraViolet, Hollywood’s attempt at a cross-platform digital movie storage service that launched in 2011, is scheduled to shut down tomorrow. To avoid permanently losing access to content, UltraViolet users are reminded to link their libraries of movies and TV shows to an existing retailer such FandangoNOW, Kaleidescape or Walmart-owned Vudu. After tomorrow, according to the homepage, “Your UltraViolet Library will automatically close and, in the majority of cases, your movies and TV shows will remain accessible at previously-linked retailers.” Continue reading UltraViolet Users Are Reminded to Link Libraries to Retailer

Twitter has inked a deal with Olympics rights holder NBCUniversal to show coverage of the Olympic Games in Tokyo next summer. While most of the Olympic coverage will still be exclusive to NBC’s TV networks and streaming platforms, Twitter will offer limited live event coverage, regular highlights and a daily 20-minute studio show produced from Tokyo by NBC. According to Twitter, some social platforms experience a drop in activity during major sporting events, while Twitter can commonly tout a double-digit jump in traffic as users actively tweet about what they are watching. Continue reading Twitter Signs a Deal with NBC For Live Olympic Coverage

Earlier this week, we reported that Apple was close to a deal to pick up Intel’s 5G mobile chip business. Now it’s official. Apple revealed yesterday that it would spend $1 billion to purchase the majority of the chip giant’s smartphone modem business in a deal expected to close during the fourth quarter. The acquisition, which will provide Apple with new intellectual property, equipment, leases and about 2,200 Intel employees, should help the company gain more control over the development of wireless tech for its iPhones and reduce its reliance on Intel-rival Qualcomm. Continue reading Apple to Pay $1B For Intel’s Smartphone Modem Business

The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC | The Grand Convergence 2019: Innovation and Integration,” its 5th annual virtual conference, August 27-28, 2019, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, August 9. Specific areas of concentration include 5G, AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming. We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC Virtual Conference: Call for Speakers Deadline Aug. 9

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Spotify recently announced a new partnership with Disney that brings a collection of Disney playlists to the streaming music platform. The Disney Hub on Spotify — currently available for fans in Australia, Canada, Ireland, New Zealand, South Africa, the U.K. and U.S. — features soundtracks and other music related to Disney movies and TV shows. Among the current categories are Disney Hits, Disney Favorites, Disney Classics, Disney Sing-Alongs, Disney Princess, Marvel Music and The Best of Star Wars. Continue reading New Disney Hub on Spotify Designed for Families and Kids

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

According to Amazon, this week’s Prime Day 2019 topped last year’s Black Friday and Cyber Monday combined. Despite competing discounts offered by eBay, Best Buy and Walmart, Prime members purchased more than 175 million products during the annual sales event. The tally is challenging to compare to previous Prime Day events since the e-commerce giant keeps expanding the duration of the sale (this year it was 48 hours, compared to 36 hours in 2018 and 30 hours in 2017). However, the event set a number of sales records, including new milestones for Amazon devices. Continue reading Once Again, Prime Day Shatters Sales Records for Amazon

Dish Network’s AirTV subsidiary has launched the AirTV Mini, a 4K streaming dongle powered by Android TV that promises more memory and a faster processor than similar devices from competitors such as Amazon, Google and Roku. The Wi-Fi-enabled, HDR-compatible stick offers Dish’s Sling TV, Netflix, OTA channels, and apps created for Android TVs — all accessible via a single interface. It also provides support for Google Assistant and Google Play. When teamed with an OTA antenna and AirTV Wi-Fi network tuner, the palm-sized $79.99 device provides a streaming solution for TV viewers and cord-cutters that includes OTA feeds from networks. Continue reading Dish Releases AirTV Mini, its Next-Gen 4K Streaming Stick

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators with Monetization Tools

According to App Annie, consumers downloaded 11.2 billion mobile games for iOS and Android in Q2 2019. Games served as 35 percent of global downloads, but were responsible for almost 75 percent of consumer spending on iOS and Google Play. Overall, mobile apps had a record quarter: 30.3 billion apps were downloaded, while iOS and Google Play saw $22.6 billion in consumer spending. Arcade, action and casual games collectively represented the third-largest category for Google Play Q2 growth year-over-year. Games served as the top contributor to download growth for iOS, led by arcade, action, and puzzle games. Continue reading Report: Mobile Apps and Games Have Impressive Quarter

Ford Motor Co. and Volkswagen AG are extending their seven-month-old alliance to include collaborating on self-driving and electric car technology. In a joint statement today, the companies announced that Volkswagen would invest $2.6 billion in Ford’s autonomous-vehicle partner Argo AI by providing $1 billion in funding and contributing its Audi $1.6 billion Autonomous Intelligent Driving unit, based in Munich. In 2017, Ford invested $1 billion in Pittsburgh-based autonomous vehicle startup Argo. Once the Ford-VW deal is finalized, Argo’s value is expected to reach $7 billion. Continue reading Ford, VW Collaborate on Autonomous and Electric Vehicles