Viacom Says MovieTracker Quantifies Social Buzz for Hollywood Movies

  • Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
  • The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
  • “There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
  • The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
  • “The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”

Viber Media: Prototypical Case Study for NoSQL and Cloud Computing

  • Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
  • According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
  • “MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
  • Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”

CodeNow Aims to Promote Innovation and Train the Next Pioneers

  • CodeNow is a non-profit initiative for early technology education, launched in February 2011 by social entrepreneur Ryan Seashore.
  • According to the organization: “CodeNow works with underrepresented youth to develop the next pioneers in technology by teaching foundational skills in computer science and programming to narrow the digital divide. Creating a fluency in this language spurs innovation and opens doors for our youth, while creating a pipeline of talent for American companies.”
  • “Coding is the language of the future. If we want our youth to be competitive globally we need to teach them be tinkerers and look under the hood of technology,” explains Seashore. “Though we are a non-profit we function more like a start-up. We take a ‘lean’ approach to our work and are in constant beta. It’s been an amazing experience.”
  • The organization earned some government recognition when director of the Office of Public Engagement Jon Carson recently discussed CodeNow on the White House blog: “Ryan got me thinking about ways that we could engage non-profits around the country and the ways we could share their incredible stories. I am happy to announce a new weekly blog series highlighting non-profits dedicated to improving their communities. It felt appropriate to have CodeNow inaugurate the series.”

Despite Niche Protest, the New Google Reader Retires Native Sharing

  • The updated Google Reader was rolled out this week, featuring a revamped user interface and integration with Google+.
  • “Google has ignored the cries of the niche community of Google Reader sharing enthusiasts and has pushed forward in its plans to remove Google Reader’s native sharing features to promote deeper integration with Google+,” suggests TechCrunch. “While the ability to share with Google+ is an obvious important step forward for Google’s social agenda, it will be disappointing change for at least some of the Google Reader community.”
  • A community movement made attempts to save the old features, creating a petition that now has 10,000 responses.
  • Google’s reply: “We hope you’ll like the new Reader (and Google+) as much as we do, but we understand that some of you may not. Retiring Reader’s sharing features wasn’t a decision that we made lightly, but in the end, it helps us focus on fewer areas, and build an even better experience across all of Google.”
  • Google says an Android app update can be expected soon.

Online Piracy: Controversial House Bill Proposed to Block Pirate Sites

  • The Stop Online Piracy Act was introduced in the House of Representatives last week.
  • “While sites that host and distribute pirated content continue to operate around the world, members of the House of Representatives are seeking a new legal method to shutting down access to copyrighted content,” reports Digital Trends.
  • The proposed bill would provide the U.S. Attorney General with the power to order search engines and ISPs to block sites that feature pirated content.
  • The Act is the House’s version of the PROTECT-IP Act introduced in the Senate that if passed, would enable the government or courts to monitor users and remove infringing websites from the global network, even without hearings.
  • Critics have used labels such as the “Internet Death Penalty” and “Great Firewall of America” to describe the proposal.
  • “The bottom line is that if it passes and becomes law, the new act would give the government and copyright holders a giant stick — if not an automatic weapon — with which to pursue websites and services they believe are infringing on their content,” suggests GigaOM. “That might make for the kind of Internet that media and entertainment conglomerates would prefer, but it would clearly be a much diminished version of the Internet we take for granted.”

Will YouTube become Next-Gen Content Provider with New Channels?

  • Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
  • Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
  • “The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
  • The company is also launching a software update to Google TV, designed to integrate with the new content.
  • “The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
  • Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.

Apple Newsstand Leads to Surge in Digital Publication Subs and Sales

  • Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
  • Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
  • “If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
  • However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.

Social Cinema: Will Film Distribution via Facebook Cut Out the Middleman?

  • Hollywood studios are starting to use Facebook as a direct-to-consumer platform for streaming films, possibly cutting out services such as Hulu, Netflix and Amazon in the process.
  • Universal, Lionsgate and Warner Bros. have distributed some 45 films via the Social Cinema app from Milyoni (pronounced million-eye). “What Zynga is to social gaming, Milyoni is to social entertainment,” reads the company’s website.
  • Miramax and Paramount have used similar apps to offer movies for Facebook credits on fan pages.
  • Rentals based on credits are running the equivalent of $3-$5. Facebook draws a 30 percent cut of transaction revenues.
  • Ad Age Digital suggests the studios’ willingness to offer rentals via social network sites “may reflect their desire to foster competition among online distribution platforms,” adding, “Miramax CEO Mike Lang said that digital monopolies were a greater threat to the film industry than piracy and that his studio had been aware of the importance of a competitive marketplace when doing deals with Netflix and Hulu.”

SMPTE Fellow Andy Setos Wins Emmy for Lifetime Achievement

  • Andy Setos was honored with an Emmy Award last week — the Charles F. Jenkins Lifetime Achievement Award from the Academy of Television Arts and Sciences.
  • The award is a special engineering honor recognizing “an individual whose contributions over a long period of time have significantly affected the state of television technology and engineering.”
  • Setos was at Fox for 23 years where he was responsible for “guiding the company through the digital transition, the adoption of HD technology, content and standards issues and the regulatory landscape,” reports TVB.
  • “Andy Setos not only led some of the industry’s important technical efforts but contributed significantly to standards that ensure equipment and infrastructural interoperability and go-forward integration paths for new devices and technologies,” said SMPTE president Pete Lude.

Apple Patents Hint at 3D Gesture Control for iPad and Projected Images

  • A newly uncovered Apple patent suggests 3D gesture control may be in the works for the company’s mobile devices.
  • “Forget relying solely on touch to control your Apple device,” writes Wired. “On future iPads, you may be able to control your tablet from across the room using 3D gestures, such as a swirl or swipe of the hand.”
  • Employing a front-facing camera, it may be possible to use 3D gestures to control graphical elements such as icons, media files, text and images on an iPad or iPhone. A toolbar would teach beginners pre-set options as well as allow users to customize their own gestures.
  • Another Apple patent indicates the company is working on an integrated projector for iDevices that would incorporate gesture controls for manipulating projected images.

Real-Time Entertainment Traffic: Have We Entered a Post-PC Era?

  • According to the new “Global Internet Phenomena Report” from broadband solutions provider Sandvine, North Americans have officially embraced the “post-PC” era.
  • The report suggests that for the first time, U.S. consumers are using their gaming consoles, smartphones and tablets more than PCs for entertainment.
  • “[We have] entered a post-PC era, in which the majority of real-time entertainment traffic on North America’s fixed access networks is destined for devices other than a laptop or desktop computer,” Sandvine reports. “Game consoles, settop boxes, smart TVs, tablets, and mobile devices being used within the home combine to receive 55 percent of all real-time entertainment traffic.”
  • Interesting stats from the “Beyond Bytes” infographic: 96 percent of broadband subscribers use real-time entertainment each month, 83 percent of broadband users access YouTube videos each month (compared to 20 percent for Netflix), and real-time entertainment as a percentage of peak period downstream traffic has doubled since 2009.

Kindle Fire May Set Records, but Content Sales Needed to Turn a Profit

  • Amazon CFO Tom Szkutak is predicting record sales of the Kindle and Kindle Fire. However, the company also anticipates a lag in revenue after initial sales of the devices, as consumers get acquainted with their machines before purchasing content for them.
  • “Much of the profit from these products would come from digital purchases by consumers post-sale,” reports The Next Web.
  • “Once a customer has purchased a device, what else do they buy? We certainly have some data now that we didn’t have prior to the launch [of the ad-based Kindles]. Once the customer purchases the Kindle and are carrying around this massive selection at their fingertips, they buy more content,” said Szkutak.
  • In a related Geek.com post, it was noted that the Kindle Fire may become the best-selling Android tablet ever, as pre-orders continue to flood in.
  • Amazon is producing “millions more” tablets to match the demand that has overwhelmed the company since announcing the slate a month ago.
  • The Fire will sell for $199, possibly making it an attractive alternative to Apple’s iPad, which starts at $499.

Should Google and Microsoft Fear the Potential of Siri?

  • Tech analyst Tim Bajarin says both Google and Microsoft have been downplaying the significance of Apple’s Siri because they know it could seriously impact their core search businesses, especially as it gains access to even more online databases.
  • “You shouldn’t be communicating with the phone; you should be communicating with somebody on the other side of the phone,” Google mobile chief Andy Rubin told Walt Mossberg at the recent AsiaD conference.
  • Microsoft’s Andy Lees suggested that Siri “isn’t super useful” and added that the voice interactivity of Windows Phone 7 when connected to Bing harnesses “the full power of the Internet, rather than a certain subset.”
  • Bajarin counters that, “Apple has just introduced voice as a major user interface and that its use of voice coupled with AI on a consumer product like the iPhone is going to change the way consumers think about man-machine interfaces in the future.”
  • Siri is not just a voice UI, but a gatekeeper to natural language searching of online databases that may eventually make Apple the third major search company worldwide.

DRM Effectiveness: Is Piracy a Pricing Issue or a Service Issue?

  • Valve co-founder and managing director Gabe Newell has reiterated his take on the issue of piracy. Valve is the creator of game platform Steam that distributes games to a global community of 35 million players.
  • Newell believes that DRM does not work and pirates are not necessarily always seeking free content.
  • “One thing that we have learned is that piracy is not a pricing issue. It’s a service issue,” he says. “The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.”
  • “Most games available on Steam are easily found in pirated form on the torrent sites,” writes ETCentric contributor Nick Nero. “Even if you buy the game, many users download the torrent because most DRM requires the disc to be present which slows down the game startup and level load/access times.”
  • “What keeps me as a Steam customer is their cloud service,” adds Nick. “I can download any of my games to another PC, I can backup my games to encrypted physical media, my game saves are stored in the cloud, and I can easily find my friends for mulitplayer. The service layer is what brings in the customers.”

App Downloads for Android Sell More than iPhone and iPad Combined

  • App downloads on Google’s Android platform now top iPhone and iPad combined, even in the absence of any competitive Android tablets.
  • The OS accounted for 44 percent of all app downloads for Q2 of this year, according to a recent study by New York-based ABI Research.
  • In the new Steve Jobs’ biography, the Apple founder rails against Android as a “stolen product,” one that he vowed to go to “thermonuclear war” in order to stop its success. Microsoft CEO Steve Ballmer recently derided the OS as well, adding you need to be a “computer scientist” to understand Android phones.
  • “But a flood of low-priced handsets this summer has catapulted Android ahead of Apple for the first time in terms of app downloads,” reports the Daily Mail.
  • However, Apple still leads in the per user category. “Android’s app downloads per user still lag behind Apple’s by 2 to 1,” explains Dan Shey at ABI.