Four Theories on the Decline of 3D Cinema: Lessons for Revival?

  • In 2010 Hollywood studios released what Slate refers to as “a run of record-smashing, premium-priced blockbusters: ‘Avatar,’ ‘Alice in Wonderland,’ ‘How to Train Your Dragon,’ ‘Clash of the Titans,’ ‘Shrek Forever After,’ and ‘Toy Story 3’ — a half-dozen 3D movies that earned more than $2 billion in domestic sales.”
  • However, while the new generation of 3D cinema showed initial box office promise, the next wave of 3D movies have grossed significantly less than their 2D versions.
  • Slate takes a compelling look at some of the reasons 3D has recently become less popular with theatergoers and, in the process, provides information that could help revive the format.
  • Theater chains, for example, raised their prices for 3D screenings by 20 percent or more, while the 3D trend was already showing signs of decline. PricewaterhouseCoopers has suggested that 3D could revive if the chains limited their premium to a couple of dollars.
  • Some film studios applied 3D “purely for the profit motive,” as James Cameron has been quoted. Films were converted to 3D instead of being produced in 3D from the start, a technology “cheat” that some believe led to viewer disappointment.
  • Additionally, shrewd consumers may not always feel that the 3D experience is worth the extra price, especially if the 3D is designed to be unobtrusive. Film critic A. O. Scott pointed out this is “one of the pitfalls of that format, which is that if the 3D is unobtrusive enough that you don’t really notice it, you may as well forego the disposable glasses and the surcharge that comes with them.”
  • And the final theory offered by Slate involves “hack” filmmakers who have applied 3D to a string of bad movies, which may have been the same reason 3D died in the 1950s.
  • It’s interesting to note that on the heels of the Slate article, a 3D re-release topped the box office this past weekend. An enhanced version of Disney’s “The Lion King” earned $29.3 million (with 92 percent of the gross from 3D screens). This is the third time the 1994 film has been widely screened in theaters, but the first time a 3D version has been available. Was earning more in weekend ticket sales than the other three newcomers combined the result of nostalgia or the first-time availability of a 3D version?

Will Sony Streaming Player Have the Juice to Take on Roku and Apple TV?

  • Sony will offer its SMP-N200 set-top box next month in the U.S. for $99. The player, introduced at IFA in Berlin, is the successor to the company’s Netbox.
  • The device has been upgraded to support 3D and live content streaming. It can be controlled with an iOS or Android smartphone.
  • “The original featured then-impressive support for local media playback and streaming, but does the Blu-ray-less wonder does it have what it takes in 2011?” asks Engadget. “If it has a UI refresh and access to comparable sources thanks to Sony’s now streamlined Video Unlimited/Music Unlimited media approach then this could play well as a one-two punch with a connected PC, phone or tablet.”
  • The SMP-N200 features DLNA capability and an array of connection options including composite, component, HDMI and Wi-Fi.
  • “The Streaming Player is ideal for consumers who want to upgrade to a connected television, but are happy with the TV they currently have,” said Charles Speidel, vice president of Sony’s Home Audio and Video Group. “Whether using it in the family room or on a secondary television in the house this new set-top-box offers access to the full complement of streaming content available from Sony, without committing to the cost of a new Bravia.”

3D Printing May Lead to Lighter Components and More Efficient Aircraft

  • ETCentric has been following a number of interesting developments in the 3D printing space, the latest of which involves printing mechanical components with metal powder that results in durable, lighter parts ideal for aircraft.
  • MIT’s Technology Review reports that EADS Innovation Works in England is using 3D printer technology to create jet components that weigh as much as half that of their conventionally manufactured counterparts.
  • EADS, which owns Airbus, hopes to transform manufacturing by creating strong, durable parts via 3D printers that are lighter and will make aircraft more efficient by burning less fuel.
  • Chris Turner, an engineer at EADS, is using machines that can create “intricate forms out of high-grade metal, an advance that has allowed researchers to apply the design possibilities of 3D printing to mechanical parts,” explains the article.
  • “The printers use software that works out where the parts need to bear loads and places material just in those areas, halving the weight of the complete part without sacrificing strength. That saves energy, metal, and money,” reports Technology Review. “The complex, curving forms that result couldn’t be cast in a mold or carved out of a larger block even with the most advanced computer-controlled tools, but they can be printed in a succession of layers tens of micrometers thick.”
  • The company hopes to eventually create mechanical parts as well as large aircraft components such as wing spars.

Google Releases Chrome 14 with Native Client and OS X Lion Support

  • Google recently announced that Chrome 14 offers a number of interesting new updates as well as 32 bug fixes. The new revision to Chrome went out to users of the Web browser just before the weekend.
  • “One such update adapts Chrome to the Mac OS X Lion scroll bar style that appears when scrolling up and down the page,” explains Digital Trends. “Chrome is also now compatible with Lion’s full-screen mode.”
  • Among the other new features: browser updates that automatically download and install, a new Web Audio API that allows developers to mix sound sources within a three dimensional space, and Native Client support that allows developers to run C and C++ Web apps within a secure part of the browser.
  • And Digital Trends reports additional changes are on the way: “While testers in the Chromium channel are already playing with Chrome 16, the next version of the popular Web browser will bring more end-user upgrades than Chrome 14. The most significant upgrade within Chrome 15 are three options at the bottom of a new tab. When a new tab is launched, users can switch between most visited sites, apps and bookmarks.”

Video: Metro-Inspired Dashboard for Xbox Live Running in Windows 8

  • Digital Trends is among the sites currently featuring a 10-minute video shot from the audience (courtesy of Joystiq) during Microsoft’s recent Build developer’s conference.
  • The video shows what the upcoming Metro-inspired dashboard for Xbox 360 running in Windows 8 will look like.
  • “Microsoft confirmed last week that the upcoming Metro-styled update for the Xbox 360 dashboard will appear in Windows 8 as the user interface you’ll use to access Xbox Live from your PC,” reports Digital Trends.
  • From an earlier article on the same site: “Based on the ‘Metro’ design of WP7, ‘Immersive’ will be the name of a secondary User Interface (UI) you’ll be able to select when you boot up Windows 8.”
  • This video was first brought to our attention via Engadget, submitted by ETCentric staffer Dennis Kuba who commented: “The focus at Build 2011 was on the social and gaming aspects. They also mentioned that they will be talking in the future about content services such as video and music.”
  • “We get the feeling that Microsoft’s thinking this one through; rather than just shoehorning a gaming element in, things like ‘cloud saves’ and dedicated Music/Video panes will be around to enjoy,” reports Engadget. “Moreover, participation in the Xbox Live development program will purportedly be free, and if [Microsoft’s Avi] Ben-Menahem has his way, this will bring ‘everything you know and love on Xbox 360 and Xbox Live to Windows.'”

Media Sharing: Facebook Expected to Unveil New Service at F8 Conference

  • Facebook is expected to unveil a new service at its F8 developers conference in San Francisco on Thursday that allows users to share their music, TV shows and movies (for example, a user’s Facebook profile page would display the music being consumed to friends).
  • The New York Times suggests that Facebook has reportedly signed deals with Spotify, Rhapsody, MOG, Deezer and Vevo that may bring millions of new users to their sites. Some are responding by introducing new ad-supported services to lessen the “friction” for new users (however, Rhapsody will reportedly continue with its subscription-only service).
  • Related news has been reported via ETCentric in recent days…
  • More information is emerging about Facebook’s new music service (which may be called Vibes). TechCrunch reports that “MOG, Spotify and Rdio have of course already been widely reported as launch partners for ‘Facebook Music,’ but notably, Deezer, SoundCloud and Rhapsody are new names.” This is based on “interesting references” found in the HTML code of the various streaming services.
  • In addition to an anticipated new music service, reports are circulating that the social networker may announce plans for bringing Hulu and possibly Netflix into the fold. We’ll see what shakes out this week, but until then the news media is in rumor mode: “Real-time viewing parties? It’s possible. Just not confirmed,” reports Gizmodo. “But the deal keeps things interesting for Hulu pre-buyout, its backing providers having all but jumped ship and offering their own streaming services.”
  • ETCentric will have more later in the week following the conference. Stay tuned…

Netflix CEO Admits Mistake: Will Reed Hastings Regain Your Trust?

  • On Friday, ETCentric provided an update to recent stock activity based on the negative customer reaction to Netflix splitting its services. The company cut its domestic subscriber forecast by 1 million, suggesting it no longer expects growth for its U.S. customer base this quarter. “News of the 4 percent cut in its subscriber outlook knocked 16 percent off Netflix’s share price, sending the stock to its lowest levels in 2011,” reported The Wall Street Journal. “Netflix, though, continued to defend its recent pricing change.”
  • Shortly after, ETCentric staffer Phil Lelyveld submitted a paidContent report that put the stock decline at nearly 19 percent and suggested “the honeymoon period with Netflix may be over.” The article includes a compelling visual that illustrates consumer viewing habits. According to Phil: “The most interesting part of this story is the chart. The chart breaks down how consumers acquire the movies that they watch, and how often they acquire them.”
  • Yesterday, Netflix CEO and co-founder Reed Hastings responded to his subscribers via a blog post, that started with “I messed up. I owe everyone an explanation.” ETCentric staffer Dennis Kuba was quick to publish the news: “Hastings explains his reasoning for a decision to create separate DVD and streaming businesses and websites. His customers react negatively to his blog posting (see more than 600 comments following Hastings’ post).”
  • “We feel we need to focus on rapid improvement as streaming technology and the market evolve, without having to maintain compatibility with our DVD by mail service,” writes Hastings on the Netflix blog. “So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.”
  • According to Hastings, the new DVD business will be named “Qwikster” and will add a video game upgrade when it launches in a few weeks.
  • “A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated,” he explains. “So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn’t show up on Netflix, and vice-versa.”
  • Hastings concluded: “Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions.”

The Flipinator: Google Propeller Sets its Sights on Flipboard and Facebook

  • Google is working on a social and news reader designed to rival Flipboard, according to numerous sources close to the project. Dubbed “Propeller,” the “souped-up version of similar reader apps” will reportedly allow users to navigate multiple social media feeds through a polished interface.
  • “I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Robert Scoble on his Google + social feed. “My source says that the versions he’s seen so far are mind-blowing good.”
  • Flipboard is currently the most prominent company offering this type of service, and even turned down an offer from Google last year to buy the company. (Flipboard is available only for the iPad, although an iPhone version is in development.) Similar apps include AOL’s Editions, Yahoo’s Livestand, Zite and Pulse. Facebook is also creating social versions of publications that enable personalized, reformatted content when users access a pub’s page through Facebook.
  • “All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies,” reports Kara Swisher in All Things D.

Autodesk: Smoke for Mac Strikes Balance Between Cost and Performance

  • Low-cost software tools are driving the democratization of the post industry, suggests Digital Content Producer, and one result has been the availability of editing and effects services from some new players.
  • However, some professionals realize there’s more that impacts the bottom line than price.
  • “Rather than solely building a business on Apple’s Final Cut Studio or the Adobe Creative Suite,” suggests the article, “a number of new producers have found that Autodesk’s Smoke for Mac OS X has struck the right balance between cost and performance.”
  • Digital Content Producer profiles several companies that are currently using Smoke to attract and maintain their clients (including Boogie Studios, Glyph Corp. and VODA Studios).
  • “Autodesk’s Smoke for Mac OS X is a relatively new product, but it brings a level of finishing to the Mac platform that has been out-of-reach in the past,” indicates the write-up. “Thanks to a heritage of years of Irix and Linux development, the product starts as a seasoned offering, complete with a very high brand appeal among clients. These ingredients have given the early adopters a definite creative and business edge.”
  • “Clients have really responded well to our offering of finishing services,” explains Sebastian Dostie of Montreal’s Boogie Studios. “It’s great to have the audio mix on Pro Tools and video finishing on Smoke under one roof, because everything can get done in the same day at the same facility, including any last minute changes. We love that Smoke is on the Mac platform, because it makes it easy to bring in the offline editor’s FCP edit list or to use Photoshop on the same computer as Smoke. Performance and reliability has been great and clients feel very comfortable when they hear that you are using Smoke.”

Apple Responds to Pros by Making Final Cut 7 Available (For Now)

  • In response to the public outcry from video enthusiasts and professional editors regarding the reported feature limitations of FCP X, Apple announced it has reintroduced Final Cut 7.
  • However, it will only be available through Apple telesales and at the original $1,000 price (the newer version costs $300, plus $50 each to add Compressor and Motion). According to the New York Times, the deal is for a limited and unspecified time.
  • The article suggests one drawback: “…it is impossible to import work from Final Cut 7 to Final Cut X. That means partially finished Final Cut 7 projects must be completed in 7. That also means many pro editors will have to keep both products on their computers for some time to come.”
  • The move is reportedly meant to appease producers who are in the process of assembling a film. “For the rest of us, especially the video dabblers, it makes more sense to get used to Final Cut Pro X, which more than serves most amateur needs,” suggests the article.

Corporate Shake-Up: Do Recent Twitter Departures Suggest a Leaky Ship?

  • Twitter has announced that venture capitalists Bijan Sabet and Fred Wilson, two of the company’s earliest investors, will be leaving Twitter’s board of directors.
  • Additionally, Chief Scientist Abdur Chowdhury confirmed his departure, ironically enough, through his own Twitter account.
  • “So Long and Thanks for All the Fish. Twitter was an amazing experience & even greater set of people,” tweeted Chowdhury. (The first sentence is a reference to “The Hitchhiker’s Guide to the Galaxy,” spoken by hyper-intelligent dolphins on their flight from the end of the world, reports VatorNews.)
  • The departures mark the latest in a series of related moves in what Vator refers to as a “mass exodus” that “reveals a leaky ship.”
  • Two of the company’s co-founders, Biz Stone and Evan Williams recently resigned from day-to-day operations (Williams remains on the board) and CTO Greg Pass left in May. Also, four product managers have reportedly been dismissed.
  • Other reports suggest the departure of the two directors may be less about a “leaky ship” and more about financial restructuring. “The person familiar with the matter said their departures were related to the reduction of their firms’ stakes in Twitter as part of a financing round in August,” reports The Wall Street Journal. Twitter recently announced it had raised a significant round of financing, putting the company’s worth at $8 billion.

More Piracy News: Grand Jury Indicts Five in Illegal Movie Download Service

  • A federal grand jury has returned indictments against five people associated with the NinjaVideo.net website. The indictments include one count of conspiracy and five copyright infringement counts.
  • The individuals were charged with engaging in illegal downloads of Hollywood movies following investigations conducted by several federal agencies, including the departments of Homeland Security and Justice.
  • “From February 2008 until June 2010, NinjaVideo.net allegedly offered users the ability to illegally download infringing copies of copyright-protected movies and television programs,” reports Home Media Magazine. “Many of the movies offered on the website still were playing in theaters, while others had not yet been released.”
  • According to the article, the site allegedly offered access to copyrighted movies and TV shows for free, with increased access to a greater content selection for users who would donate at least $25. In addition to “donations,” the website generated revenue through advertising.
  • “The action today marks one of the first such prosecutions of an illegal download and streaming site — indeed, one of the most notorious infringing sites on the Internet until it was shut down by law enforcement,” said Mike Robinson, EVP of content protection and chief of operations with the MPAA.

Google Acquires More Patents from IBM in Shopping Spree to Defend Android

  • Google has purchased another 1,023 patents from IBM as part of what Digital Trends describes as Google’s Android defense strategy against smartphone lawsuits from Apple and other companies.
  • The article indicates that the transfers were recorded by the U.S. Patent and Trademark Office last week, and reminds us that Google also acquired 1,030 IBM patents in July and picked up 17,000 additional patents in its recent acquisition of Motorola.
  • “Indicative of how the patents are being put to use,” reports Digital Trends, “Google recently sold a batch of newly acquired patents to HTC — including some formerly owned by Motorola — in order to allow HTC to sue Apple.”
  • “Google is building an arsenal of patents that the company has said is largely designed to counter a ‘hostile, organized campaign’ by companies including Apple Inc. and Microsoft Corp. against the Android operating system for mobile devices,” adds Bloomberg.

Will Sony Tablet S Set itself Apart from iPad Wannabes?

  • Walt Mossberg suggests that one reason Apple’s iPad dominates the market is that most other tablet offerings come across as imitations that do not ultimately provide the same superior experience.
  • Sony aspires to change that perception with the release of its 9.4-inch Sony Tablet S, which Mossberg describes as a “handsome tablet with an unusual, asymmetrical design and some software tweaks and content services it hopes can set it apart from the pack.”
  • Sony’s new device, launched over the weekend, uses Google’s Android OS and costs the same as the Wi-Fi-only iPads ($500 for the 16GB version and $600 for the 32GB model).
  • The Tablet S has no cellular data option and tested weaker than the iPad in terms of battery life, but has a design like no other competitor: “One of the long sides of its rectangular, plastic body has a thick, rounded edge that makes the device look like a folded-back magazine.”
  • Mossberg sees this as a positive, even suggesting the device feels lighter than the iPad (it isn’t), based on how the weight rests on your palm. “While this design makes the Tablet S much thicker than many competitors, it has several advantages. When you hold the device one-handed in portrait, or vertical, mode, it feels much more comfortable and balanced than any other tablet I’ve tested. When you lay it on a flat surface in landscape, or horizontal, mode, the rounded edge creates a natural angle for typing, without a case or stand.”
  • Additionally setting it apart is an SD memory card slot (useful for transferring media), a customizable row of frequently used app icons, a Favorites feature (ideal for recently accessed media and Web bookmarks), and a universal remote control app with built-in infrared transmitter. “Sony also is bundling services for buying music, TV shows and movies, e-books and games to create a content ecosystem like Apple’s,” writes Mossberg.
  • We’ll see if these new features and unique design will be enough to attract consumers. If not, another tablet is on its way: “Sony is planning a second, even more radical tablet for later this fall, called the Tablet P. It’s a much smaller and lighter device that has no visible screen until you unfold it to reveal twin 5.5-inch displays that can either be used as one large screen or can have separate content in each.”

YouTube Unveils New Video Editor: Skateboarding Dogs Rejoice

  • YouTube introduced a new video editing tool this week that allows users to make basic changes to uploaded video content without losing the video’s URL, view count and comments.
  • In addition to basic trim edits to make up for shaky camerawork, the new editor includes features such as picture rotation, contrast and color adjustment, and image stabilization. There is also an option for reverting back to the original video at a later date.
  • “YouTube has joined up with photo-editing website Picnik, both Google owned, to offer some striking color treatments of videos, including Lomo-ish, cross process and thermal,” reports Digital Trends. “Whether YouTube will later offer Picnik’s premium color treatments, for a fee, remains to be seen, although no doubt it’s something they’re looking into.”
  • The post includes an interesting video introduction to the new editing options.