Following Steve Jobs’ departure as CEO of Apple, The Daily Beast has published an insightful infographic that outlines what it sees as the “ten commandments” of Jobs’ business and creative philosophies.
The commandments range from “Be ruthless” and “Tap the experts” to “Shun focus groups” and “Prototype to the extreme.”
For example, Commandment 1: “Go for perfect — Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn’t think they were ‘clicky’ enough.”
ETCentric staffer Bob Lambert provided the following comments with this submission: “There are many, many tributes to the wisdom and business style of Steve Jobs these days. This one-page infographic is one of the best I’ve seen on the idealogy of the man and the company. What lesson on clear and focused thinking can we take from this?”
In April, the FBI raided the apartment of Screen Actors Guild member Wes DeSoto who was suspected of uploading Hollywood pre-release screeners to The Pirate Bay.
DeSoto had reportedly uploaded torrents including “The King’s Speech,” “Rabbit Hole,” “127 Hours,” “The Fighter” and “Black Swan” (the actor had access to DVD-quality screeners via the use of special codes on iTunes).
According to reports, DeSoto has now agreed to plead guilty to breaching the Family Entertainment and Copyright Act of 2005 (for “Black Swan”) and possibly faces three years in prison.
The actor’s IP address was apparently discovered by Deluxe Webwatch using Google after DeSoto responded to criticism in The Pirate Bay’s comments section. According to Torrent Freak: “After several users questioned the authenticity of the file, mf34inc weighed in with ‘SAG now send out iTunes download codes for screeners’ and the utterly priceless ‘I’m a SAG member and thought i’d share these.'”
The article describes in detail how “an almost unbelievable series of amateurish mistakes” helped the FBI work its way from Deluxe Webwatch’s initial discovery to DeSoto’s apartment.
Addressing a crowd at the TechCrunch Disrupt conference this week in San Francisco, Flipboard CEO Mike McCue suggested the Web “will feel a lot different in five years. It will feel a lot like print and be monetized differently than it is currently.”
“I think that the iPad is a superior consumption device for content on the Web,” he added. “It is actually the perfect device for content on the Web. We’re trying to create a new type of browsing experience that is right for the iPad.”
McCue believes that consumers read “more articles on Flipboard than they do in other arenas because they give content room to breathe and have a cleaner layout than the Web. This will lead to a better way to monetize that content with clean, well displayed ads,” reports The Next Web.
McCue added that there is opportunity to move from the Web’s continuous scrolling interface to something similar to the paginated reflow layout that Flipbook uses. “Funny enough, you can actually see this kind of interface in action at the newly launched BostonGlobe.com now,” comments TNW.
A new startup dubbed Prescreen launched this week as a marketing platform for independent films.
Since indies typically find it challenging to gain exposure, Prescreen provides an alternative for filmmakers and distributors to generate buzz and potentially find an audience for their projects.
“Basically, Prescreen offers users the ability to subscribe to a daily email alert, which will inform them of one indie film per day,” reports TechCrunch. “The user can then visit Prescreen to view trailers for free and if interested, can rent movies to stream on demand for up to 60 days. Users can also earn rewards and discounts for sharing movie information on their social networks.”
Additionally, the service provides filmmakers and distributors with audience demographic data.
In response to the trend regarding more mainstream services such as Netflix and Hulu starting to feature independent movies, Prescreen founder Shawn Bercuson explains that the discovery mechanism for finding and marketing these titles remains weak. He hopes that Prescreen’s email model and social features will help address this issue.
Netgear will roll out its smart TV box, the $80 NeoTV Streaming Player, which provides streaming media from Netflix, Vudu, YouTube, Pandora, Napster, Picasa, blip.tv, Crunchyroll, Revision3 and others.
“Looks like Netgear is taking what it learned from licensing Roku’s tech last year and streamlining its connected TV offerings,” suggests Engadget.
The company’s press release indicates the device “opens up a world of Internet entertainment with streaming movies, TV shows, music, videos, news clips and games.” Users can also connect to friends through Facebook and Twitter channels.
“On the hardware side you’re looking at a glossy black box with a 300Mbps Wi-Fi radio, Ethernet, optical audio out and, of course, HDMI,” reports Engadget. The media player also includes a regular remote control for those who opt not to use the NeoTV Remote app via their smartphone.
The Roku 2 XS is currently the CNET pick for best media streaming solution under $100, but NeoTV may provide some competition.
Members of the International 3D Society from South Korea and the U.S. announced they would work together to advance 3D technology through joint development, production, marketing and distribution.
The signing ceremony took place at DreamWorks Animation last week.
As part of the agreement Sony, Disney and DreamWorks Animation will cooperate with Korean companies such as Korea Telecom, EBS and Skylife in an international effort to boost 3D adoption.
“A second agreement was signed between the two I3DS chapters and the Korea Radio Promotion Association to encourage educational programs and exchanges,” reports Variety. “Dr. Doo Hwan Choi, chairman of Korea’s I3DS chapter and CTO of Korea Telecom, which co-sponsored the ceremony, said the society’s educational programs will provide the kinds of opportunities and program development required by the burgeoning business.”
“CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”
French company Movea is looking to provide motion control options for TV and set-top box manufacturers.
The company’s MoveTV platform offers remote control technology to OEMs, and “opens up the company’s tools to developers for building games and apps,” reports Engadget.
The post lists early partners: Korean cable provider C&M Media — and Remote Solution, which “will be licensing Movea’s SmartMotion and integrating MoveTV into the set-tops provided to C&M.”
“MoveTV is the first platform that takes an ecosystem approach, offering an integrated suite of SmartMotion technology components tailored to the needs of service providers, application developers and the different PayTV ecosystem partners. MoveTV platform components work together seamlessly on the backend and are designed to be modular, giving ecosystem partners the flexibility to adopt different levels of motion-driven functionality and capabilities,” says Sam Guilaumé, CEO of Movea.
Intel introduced its new Haswell architecture this week at the Intel Developer Forum in San Francisco. The Haswell technology is a few generations away, but is already impressing analysts.
John Brownlee, writing for Cult of Mac, explains that Haswell was created using a 22 nanometer 3D transistor process, which makes possible ARM-like power consumption on an x86 chip. “That means all day battery life, as well as ten days of connected standby,” writes Brownlee.
The architecture reportedly uses up to 20 times less power than current Intel chips, and can actually run on a solar cell, suggesting that future MacBooks would theoretically have no constraints on battery life.
According to Brownlee, the Haswell architecture has some serious potential: “You think those new Sandy Bridge MacBook Pros are beasts? Just wait a couple years. That’s when Apple will be able of releasing bleeding edge MacBooks capable of not only running for 24 hours on a single charge, but of recharging their cells as they run by sucking up the ambient light in the room around them. Wow.”
Facebook has unveiled improvements to its “friends” lists with a new feature dubbed “Smart Lists” that automatically generates friend groups so that users no longer need to manage their own lists.
The improvement — which follows the lead of popular Google+ features — is currently based on categories that create lists based on workplace, school, family and city. “For example, if a user lists their college on their profile, Smart Lists will automatically find all their friends that did the same, and group them together for easier sharing of content between them,” reports CNET.
While the social networker has previously made list creation available, the company explains that users complained about “how time-consuming it is to organize lists for different parts of your life and keep them up to date.” These improvements should address this concern. Facebook also points out that users can still manually add or remove friends from their lists.
Additionally, a new “Close Friends and Acquaintances Lists” component has been added. The option allows users to categorize friends into either their “Close Friends” list or mere “Acquaintances.” The distinction will help funnel updates through the news feeds; users will see all updates from close friends and just important updates from acquaintances.
Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.
Part of President Obama’s proposed American Jobs Act includes exempting small businesses that receive startup funds through “crowdfunding” from having to pay the Securities and Exchange Commission.
If the newly proposed $447 billion plan was to pass through Congress, it could impact services such as Kickstarter, possibly turning the “crowdfunding” model into an “investment mechanism for a whole new generation of small business,” suggests Digital Trends.
The plan would allow individuals to invest in a piece of the company (instead of the current model that offers rewards such as an early-run edition of the product), but without the company having to pay SEC fees.
“…[G]adget-makers are already using crowdfunding platforms to raise hundreds of thousands of dollars in pure donations – imagine the possibilities if these small-dollar donors became investors with a stake in the venture,” reads a post on WhiteHouse.gov.
Kickstarter, for example, has already helped more than 10,000 projects by raising more than $75 million in pledges. Digital Trends indicates that currently, “Out of all projects submitted to Kickstarter, 44 percent go on to meet their fundraising goals.”
Details of the plan can be found in a White House website post on innovation and entrepreneurship.
Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
“The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.
The first BitTorrent certified HDTV was demonstrated at the IFA trade show in Berlin last week, although ZDNet points out that torrent fans will be “hard-pressed to get their hands on one (especially in the U.S.).”
The Vestel prototype uses BitTorrent’s Chrysalis platform to simplify the process of downloading and converting torrents to view.
Although the idea may be exciting to many, it’s a bit early to celebrate. “Not surprisingly, there’s no information about any kind of release dates or distribution model for the TV (or even basic specs like screen sizes, etc.),” reports ZDNet. “Vestel is obviously not a household name, and past BitTorrent-based networking products from the likes of Netgear haven’t been runaway successes.”
“Major retailers might not want to stock a BitTorrent TV for fear of offending their digital content partners,” adds the post, “so this might be a niche product that you’d have to track down online. Or it could wind up being vaporware altogether.”
ZDNet asks its readers if they would consider buying a BitTorrent TV — a good question for our ETCentric crowd. What are your thoughts?
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
