Dreamworks CEO Jeffrey Katzenberg discussed the current status of 3D entertainment at Fortune’s Brainstorm Tech Conference in Aspen, Colorado on Tuesday.
Katzenberg placed blame on the entertainment industry and lack of content quality for slow consumer adoption of 3D.
He explained that Hollywood executives have been short-sighted in their attempts to capitalize too aggressively on the technology without emphasizing quality. Katzenberg described the execs as driven by “that singular and unique characteristic that only exists in Hollywood, greed.”
“With time we’ll get back to success here but it’ll only come by embracing [3D] as a storytelling tool and using it to enhance the film experience,” he added.
Katzenberg’s full transcript is available from the Fortune post.
Samsung’s recent patent application illustrates how it is possible to add shallow depth-of-field to a point-and-shoot or smartphone camera.
The approach makes use of a dual-lens setup (similar to what we’ve seen with 3D cameras lately), where one lens captures full resolution of the target image while the other calculates and records relative distances.
The camera then merges the data with the primary image in order to create a depth map. A graduated blur is applied, based on this depth map, adding simulated depth-of-field.
The concept is not found in any product; however, Engadget is optimistic: “No word on whether this neat trick will make its way to consumers’ hands — but with 3D still the reigning buzz, we’d upgrade that possibility to a very likely.”
The Photography Bay post includes a link to the patent application.
The Video Programming Accessibility Advisory Committee (VPAAC) released its report to the FCC last week on the closed captioning of IP-video programming (a PDF of the report is available from the Broadcast Law Blog).
VPAAC (co-chaired by Vince Roberts, chairman of the board for ETC@USC) submitted the report as required by the 21st Century Communications and Video Accessibility Act passed in October.
ETCentric member Brad Collar points out this will require closed captions be included in Internet distributed programming (the Accessibility Act requested rules requiring that once a program has aired on television with closed captions, any subsequent online distribution must also include closed captions).
The VPAAC report proposes a compliance schedule based on the date of the FCC’s revised rules: programming that has been prerecorded and unedited for Internet distribution (within six months), live and near-live programming (within 12 months), and programming that has been prerecorded and substantially edited for Internet distribution (within 18 months).
The report also includes recommendations for performance objectives, technical requirements and capabilities related to online closed captioning.
LG Electronics, a long-time supporter of the 3D TV market, enters a new product category with the introduction of its 20-inch 3D computer monitor that doesn’t require the use of 3D glasses.
A sensor on the D2000 detects the position of the user to shift the 3D imagery while the user is looking at games, movies or photos.
The company also points out that its eye-tracking technology works in tandem with LG’s 2D-to-3D conversion technologies to enhance 2D movies, games and other content.
“LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”
Expect the display to become available later this year.
Facebook is planning a new service called “Facebook Editions” that creates app versions of popular news outlets.
CNN, The Daily and the Washington Post are a few of around a dozen news outlets that have already signed on.
The recently released Google+, which already has 10 million users, reportedly has a similar idea in the works.
Both the Facebook and Google service have a potentially significant obstacle to face: paywalls (New York Times is holding back for the time being due to complications with this issue).
Look for Facebook Editions as a new feature of the social networker possibly by September.
According to two separate studies by ROI Research and MarketTools, consumers are increasingly embracing social networks as a tool to communicate directly with brands.
In addition to comparing prices and discussing sales and specials with friends online, 53 percent say they have provided feedback to the companies they support.
Additionally, 47 percent say they have used the channels to register complaints.
The studies suggest there is room for growth in regards to brands responding to feedback via social networks. “Listening and responding to complaints on social media also offers brands a chance to connect with customers in an additional channel, and to potentially increase customer satisfaction.”
Following failed attempts to draw investor interest in a bankruptcy court auction, Borders Group Inc. has announced it will liquidate its remaining assets.
The second-largest U.S. bookstore chain says it will start liquidating its remaining 399 stores as soon as Friday, with the business to be shuttered for good by September. The company employs nearly 11,000 people.
“We were all working hard toward a different outcome, but the head winds we have been facing for quite some time, including the rapidly changing book industry, [electronic reader] revolution and turbulent economy, have brought us to where we are now,” explained Borders President Mike Edwards.
Analysts have expressed concern that the demise of Borders may speed the decline in book sales and possibly make it more challenging for new writers to be discovered. Michael Norris, a senior analyst at Simba Information added, “Thousands of people whose job consisted of talking up and selling books will eventually being doing something else, and that’s bad for authors, agents, and everyone associated with the value chain in books.”
ETCentric staffer Dennis Kuba commented: “Looks like Amazon has one more to go. I’ll miss browsing through the stacks.”
As an increasing number of portable devices such as smartphones and tablets continue to add TV controller functionality, dedicated TV remotes may soon be “as quaint as rotary-dial telephones.”
TiVo, for example, just released a new iPhone app that allows viewers to use their phone to control their DVR (with gesture controls), and share comments on Facebook and Twitter.
TiVo already has a similar app available for the iPad, while other related apps are also offered by a number of pay TV providers.
It’s a logical jump since studies indicate that many viewers have their portable devices with them while viewing TV.
ETCentric recently reported on the backlash to new Netflix subscription rates (see “Nine Video Streaming and Rental Alternatives to Netflix”).
Most of the nine rental alternatives referenced in the earlier post are currently offering special introductory offers.
According to this related article however, Blockbuster is now offering a free 30-day trial specifically to disgruntled Netflix customers unhappy with the recent price hike.
If customers decide to switch, they’ll pay a comparable monthly subscription fee (Blockbuster points out that they offer video games and newer releases than Netflix).
Blockbuster’s special Netflix promotion runs until September 15.
Most media and entertainment company senior execs believe they are not fully leveraging customer data that would make it possible to deliver customized content, suggests a new study by consulting firm Accenture.
The research indicates that 91 percent of these executives are not taking full advantage of the data, and as a result, are not adequately prepared to identify revenue opportunities related to current and future digital technologies. Additionally, 95 percent do not have strong digital customer relationship management capabilities.
If fewer than 10 percent of the companies have a fully integrated view of their digital consumers, a new operating model may be necessary for sustainable digital growth (Accenture recommends a shift from legacy vertical, channel-oriented structures toward a horizontally-layered operating model).
Only 55 percent said their companies had a clearly defined social networking strategy in place, while 80 percent believe the industry is still in a state of flux. And 42 percent anticipate that advertising will serve as their main source of revenue in the next two years.
Accenture’s “Global Media & Entertainment High Performance Study” canvassed 130 executives across Europe, North America, South America and Asia Pacific from industries including television, gaming, film, music, publishing, portals and advertising.
Microsoft plans to add at least 75 new stores in the next two-three years, part of an aggressive strategy to beef up its competition with Apple.
At the company’s Worldwide Partner Conference in Los Angeles on July 13, COO Kevin Turner said the plans also include international locations.
Microsoft currently operates 11 brick-and-mortar stores in the U.S., while Apple has more than 320 worldwide.
Executives at Microsoft have reportedly been debating the bold and potentially risky move, since most of the company’s stores are not making money and most of their products are also available at traditional retailers such as Best Buy.
The seattlepi.com post includes a U.S. map of planned store locations.
Sony offered up some additional details about its first two tablets in a New York press event this week. The S1 and S2 were initially introduced in April in Japan.
On Wednesday, the company announced that AT&T will serve as the exclusive U.S. cellular-data provider for the S2 model.
The foldable S2 features dual 5.5-inch screens and will operate via Wi-Fi as well as AT&T’s 3G and HSPA+ 4G networks. According to TWICE: “When the S2 is held vertically like a book, each screen can display separate pages from a book downloaded from Sony’ e-book store.”
The S1 model will be Wi-Fi only and feature a 9.4-inch screen. Both tablets will include preinstalled Adobe Flash. Sony execs explained that additional technical specs are being saved for the fall launch.
Both models are based on the Android Honeycomb OS. Prices, however, have yet to be announced.
As previously reported on ETCentric, Netflix announced plans this week to divide its unlimited-DVDs-by-mail and unlimited-streaming options into two separate plans.
The resulting 60 percent price increase (from $9.99 to $15.99 per month for both DVD and streaming), effective September 1 for existing customers, has raised some early controversy with Netflix subscribers and the press.
For those who may be looking to opt out of Netflix due to the new price structure, Geek.com has posted a helpful overview of viable alternatives including: Amazon Prime, Hulu Plus, Blockbuster by Mail, Walmart’s VUDU, YouTube Rentals, CinemaNow, GreenCine, Redbox and Google.
Amazon Prime, for example, now offers a streaming video service available for $79 per year (or $6.58 a month), while the growing library of movies and TV programs on Hulu Plus ($7.99 per month) is available on multiple platforms including PCs, game consoles, and set-top boxes.
VUDU works with computers, the PS3, Boxee, Blu-ray players and connected TVs. Its customers pay $2 for a two-day rental, while YouTube fans can pay $1.99 to $3.99 for streaming rentals. The company has partnered with Sony, Warner Brothers, Universal, Lionsgate and others to provide content via YouTube accounts on computers, Google TV, Android tablets with Honeycomb, and most Android phones.
Check out Geek.com for details on all nine options listed.
The “Olloclip” is a new iPhone lens attachment that features wide-angle, fish-eye and macro lens functionality cleverly designed in a single pocketable unit.
Engadget likes the $70 device: “The accessory brings the functionality of all three lenses to the iPhone 4, and it does so well enough to warrant leaving your pro kit at home on occasion — assuming, of course, that your photographs aren’t responsible for putting food on the table.”
Overall, Engadget praised the accessory in terms of design, ease of use and image quality, but expressed concern regarding shelf life since it is currently only tied to the iPhone 4. “We imagine the company will be able to adapt future versions to accommodate new iPhone models (and perhaps even smartphones from other manufacturers), but the current version will likely be replaced whenever the next iPhone is released. Keeping that in mind, we love the Olloclip, and plan on shooting with it as long as our hardware allows.”
The post includes sample images taken with the Olloclip and a hands-on video review.
