Only 2 percent of U.S. homes will have a 3D TV by year’s end, and the market is expected to only improve slightly to 5 percent penetration in 2012.
However, SNL Kagan reports that these figures will jump to 21 percent in 2015.
Internet-enabled TVs are currently more popular, projected to go from 14 percent penetration this year to 51 percent in 2015.
The report also concludes that a lack of 3D content has been a problem thus far, but growing interest in 3D sports and films should help sustain the technology in the future.
Social blogging network Tumblr announced the release of its Tumblr iPhone 2.0 mobile app this week.
According to Digital Trends: “Users can now manage multiple Tumblogs, reply to messages and save drafts — important functionality that was completely lacking from the first version.”
Another positive addition includes the ability to sign up directly through the mobile app, rather than on the Web.
Digital Trends offers a positive review and suggests: “If you’re on Tumblr (and have an iPhone), definitely download this app right now.”
Apple may soon “amp up competition with Android” by offering its iPhone 3GS for $0 (with a qualifying service contract).
The iPhone 3GS was launched in the U.S. in June 2009.
RBC Capital Market analyst Mike Abramsky suggests the free phone will be made available the same time that Apple releases its successor to the iPhone 4, providing options for different demographics.
Abramsky also forecasts the free 3GS could “expand the iPhone’s worldwide marketshare from some 64 million users to more than 150 million users.”
Google’s Android is currently the top-selling smartphone platform in the U.S.
Hewlett-Packard will start selling its new TouchPad on Friday, entering the tablet market currently dominated by the iPad 2.
The new tablet, starting at $500, features a 10-inch screen with “a slick, distinctive software interface.”
Walt Mossberg likes TouchPad’s UI but downgrades it for poor battery life, a small number of apps, and an operating system that is buggy and requires regular rebooting.
The TouchPad will initially be available in two versions (16 or 32 gigabytes of storage) and will only offer Wi-Fi connectivity.
Mossberg: “At least for now, I can’t recommend the TouchPad over the iPad 2.”
MediaMall, the group behind the popular PlayOn media software, announced this week a closed beta of an online service that allows users to record online video for later viewing (including offline).
PlayLater works similarly to a DVR, allowing “recording” of online video from sites such as Hulu, Netflix, Amazon and major networks.
Early reporting suggests playback of DRM protected files only on approved programs running on PC (using Windows Media Player), Android, iOS, Google TV, game systems, etc.
PlayLater is expected to eventually be available for $5/month, or $50/year.
CrunchGear reports: “Believe it or not, the term DVR is actually appropriate here. I’ve used the service and it actually records the programming and wraps the video file in a DRM-laced .plv container that’s only playable on approved programs.”
Google quietly launched WDYL.com this week, a new site that presents search results across 20 different products/widgets on one page.
The acronym asks the question: “What do you love?”
WDYL.com was launched without fanfare or marketing, and while little more is known about it at this time, a box at the bottom of each search result suggests: “More coming soon.”
According to TechCrunch: “The most striking thing about the new site is that it seems pretty well designed — not always a given with Google.”
SMPTE recently held its 3D Conference for Media and Entertainment in New York City.
One significant outcome resulted from scientists who are studying how the brain processes visual images.
They suggest that Hollywood needs an improved academic understanding of stereoscopic 3D to avoid making viewers uncomfortable.
It was recommended that content creators and vision scientists get together to evaluate different demographics, 2D-to-3D conversion, potential harmful effects, eye fatigue and much more.
“The problem is that we’re looking at this from a top down perspective instead from the bottom up. With HDTV, it took us more than 20 years to get the science right. Here [with 3D] we’re starting with the screen and working backwards. That doesn’t seem right,” suggested Joseph Flaherty, senior VP of technology at the CBS Network.
News Corp. is in the process of selling once-popular social networking site MySpace to Specific Media, an Irvine-based ad network.
The cash and stock deal is reportedly valued at $35 million — a mere 6 percent of the $580 million News Corp. paid for the site in 2005 (although News Corp. claims it made back its investment earlier from a Google ad deal).
The one-time leading social networking destination, MySpace was decimated by the global popularity of Facebook.
Specific Media is expected to return MySpace to its music roots as a location to discover new bands and songs.
The sale comes in the same week that Google announces its own new networking service, designed to directly challenge Facebook for dominance in the space.
Facebook is presently valued at more than $70 billion.
WESH-TV, the NBC affiliate in Orlando, launched a 99-cent iPhone app for updates in the Casey Anthony trial (involving the Florida mother accused of killing her 2-year-old daughter).
The app recently reached the #1 spot in paid iPhone news apps, and is currently holding the #2 position.
The app features liveblog, breaking updates, court documents, photos, video recaps, courtroom footage and packages produced by the station.
A major surprise has been the public interest in more than 20,000 pages of court documents.
Since the app is targeting national and international audiences, the branding focuses on Hearst Television (not the local TV station).
Microsoft’s ad division has created a research partnership with Nielsen dubbed the Television Online Effect program.
The project’s primary goal is to better learn how consumers are influenced by TV and the Web in terms of engagement with marketing messages.
The research, which begins in August, will use Nielsen’s TV/Internet Fusion panel and customized research Microsoft will develop.
The pilot will initially launch with entertainment advertisers, but will most likely expand in the future.
“If advertisers are looking to capture food enthusiasts for the launch of a new cooking show or networks are looking to drive Moms to primetime programming, they can leverage our exciting new service,” commented Microsoft’s Joslyn Moore in a blog post.
Topcon’s IP-S2 Lite system — unveiled at Tokyo’s recent 3D & Virtual Reality Expo — creates 3D video footage that can be analyzed and augmented with virtual objects.
Topcon’s road condition evaluation system features a 360-degree camera, GPS and inclinometer.
The system also measures height, distance and surface area within individual frames in order to insert computer-generated images and to construct maps of disaster-stricken regions.
Japan’s Geospatial Information Authority used the technology after this year’s earthquakes to map coastal areas, providing helpful visuals of the damage.
Facebook “Credits” began as a means of purchasing virtual goods for social games, and then were used as a tool for other digital goods such as movies.
Companies are now leveraging Credits in a new way — to attract consumers to their brands via the social network.
The ifeelgoods platform helps retailers provide consumers with Facebook Credits, which can then be used for tasks including: “liking the retailer on Facebook, signing up for an email distribution list, making a purchase, checking into a location or answering a survey.”
The company suggests that Credits may be more effective than offering a coupon or discount code, “because consumers like to believe they are receiving something, especially if they know they don’t have to make a purchase.”
Facebook users can then post related information to their wall (ifeelgoods claims consumers are willing to share this information 60 to 70 percent of the time).
Digital Trends offers this thorough introduction/overview to 3D printing for those interested in bringing “rapid prototyping from the factory floor to your desktop.”
Whether you are a hobbyist or professional designer, learn the various cost-effective approaches to producing physical models with today’s 3D printers.
The article includes details regarding an array of recommended software and hardware choices, coverage of the latest trends, a quick video demo, helpful links and more.
“In 20-30 years, it may even be possible to print just about any custom object – your own toothbrush, a new faucet for the kitchen sink, or a new dashboard for your Buick. We’re in the same phase with 3D printing that Steve Jobs was in when he designed the basic components of the Apple computer in his garage.”
