Unity Technologies CEO John Riccitiello drew a fresh picture of the XR industry in his keynote address at the Vision VR/AR Summit 2017 in Hollywood this week (extended reality — or XR — is an umbrella term that includes VR, AR and MR). Riccitiello admonished analysts for their overly exuberant prognostications and reactionary pessimism about the VR market. He projected that XR adoption and value calculations will exceed expectations in 2023 if three conditions are met: a price point below $1,000 for all the necessary hardware; truly mobile technology; and content that can be monetized across 100,000,000 devices, at minimum. Continue reading Unity CEO Reframes XR Discussion, Re-Energizes the Flock
A major phishing attack mimicking cloud-based Google Docs software spread across news organizations and other companies yesterday. Gmail users have been reporting massive numbers of fraudulent emails that masquerade as a message from Google Docs. The emails appear as an invitation to join a Google Doc and often claim to be sent by an individual in the user’s address book. However, clicking on the embedded link directs recipients to grant access to a Google Docs app that is actually a program that sends spam to addresses in the recipient’s email. Continue reading Google Docs Users Targeted in Widespread Phishing Attack
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Phil LelyveldMay 3, 2017
The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.
Continue reading Students Discuss Their Media Habits at ETC Member Meeting
A federal court on Monday declined to reconsider the telecom industry’s net neutrality challenge since the FCC and its chairman Ajit Pai plan to roll back the Obama-era rules anyway. The decision could set the stage for an eventual appeal to the Supreme Court. Despite Pai’s recent announcement regarding plans to eliminate and possibly replace net neutrality rules, telecoms and their supporters are still seeking court backing to help provide future legal protection. However, Judges Sri Srinivasan and David Tatel wrote that a rehearing “would be particularly unwarranted at this point in light of the uncertainty surrounding the fate of the FCC’s Order.” Continue reading Federal Court Decides Not to Rehear Net Neutrality Challenge
A hacker group that goes by the name “TheDarkOverlord” has reportedly stolen episodes from a number of television shows. Over the weekend, 10 episodes from the upcoming fifth season of “Orange Is the New Black” was shared after Netflix did not meet ransom requests. The hackers may have access to up to three dozen series from networks including ABC, CBS, Fox, FX, IFC, NatGeo and NBC. It provided a list of TV series and a few movies to cybersecurity blog DataBreaches.net, claiming that the content was stolen from audio post-production facility Larson Studios. Continue reading Hacker Releases Original Netflix Content, Threatens Networks
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Rob ScottApril 28, 2017
At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera
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Rob ScottApril 27, 2017
FCC chair Ajit Pai yesterday outlined his proposed changes to net neutrality rules and the federal regulation of ISPs. Pai is calling for high-speed Internet service to no longer be classified as a public utility, as a counter to policy approved under the Obama administration intended to treat the delivery of all online content equally. Pai’s proposal would lessen new rules and largely leave policing to the industry. He believes strict regulation of telecom, broadcast and cable companies is detrimental to business and innovation. However, his proposals will likely face resistance from companies and advocacy groups that fear such changes would result in broadband providers awarding unfair accommodations to specific news and video sites. Continue reading FCC Chair Unveils Sweeping Changes to Net Neutrality Rules
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Rob ScottApril 26, 2017
Sling Media announced its $999 SlingStudio hardware this week, intended as a cost effective and easy-to-use alternative for video creators who plan to share live video streams via Facebook Live or YouTube. Sling TV is also offering a significant discount on its AirTV Player and AirTV Adapter for customers who prepay for at least three months of service. Introduced at CES in January, AirTV is an OTA/OTT box that runs on Android TV. According to Sling TV CEO Roger Lynch, a recent study found that four out of five pay TV subscribers are interested in a la carte TV. Continue reading NAB 2017: Sling Announces New Hardware Plus AirTV Promo
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ETCentricApril 25, 2017
Visual effects studio Digital Domain is launching a new suite of platform agnostic “creation, production, and distribution tools for virtual reality experiences — including a VR camera,” which it is demonstrating at NAB this week, reports VentureBeat. Digital Domain’s portable spherical camera features “advanced live-streaming capabilities, new integrations with post-production suites, and a cloud-based VR distribution platform. It enables visual effects production, 360 capture hardware and software, real-time stitching and encoding, livestreaming, application development, and content distribution.” Continue reading NAB 2017: Digital Domain Demos VR Camera and New Tools
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Phil LelyveldApril 24, 2017
It was clear from the SMPTE Future of Cinema sessions and the Post Production World sessions on VR that the NAB community has moved beyond defining virtual reality to how to address specific challenges and questions. Industry leaders gathered in Las Vegas to discuss the latest in VR production and post production, covering areas such as audio, video, hardware and more. Discussions during the pre-NAB weekend sessions also addressed compelling issues related to augmented reality, artificial intelligence, deep learning — even ethics, PR and marketing. Continue reading NAB 2017: Pre-Conference Sessions Examine Virtual Reality
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Rob ScottApril 21, 2017
After meeting with execs at Cisco, Facebook, Intel and Oracle to discuss future plans for net neutrality, FCC chair Ajit Pai believes tech companies are interested in finding “common ground.” Most Internet companies have expressed support for “net neutrality, saying the protections guard them from paying tolls to get their content in front of consumers,” reports The New York Times. “Pai said that he agreed with the broad principles of net neutrality but that the rules, created by the commission in 2015, went too far in restricting broadband providers.” Continue reading FCC Chair Discusses Net Neutrality Rules with Tech Industry
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ETCentricApril 20, 2017
FCC chair Ajit Pai is moving forward with plans to reverse regulation introduced during the Obama administration under former FCC chair Tom Wheeler. Two items expected to pass today — involving Internet connection fees and limits on the number of stations a TV broadcaster can own — “will empower big telecom and media firms that have lobbied aggressively for deregulation,” reports The New York Times, “but consumer groups say it may also eventually put consumers at risk of higher prices and fewer options for services and media.” The new Trump appointee “has abolished a plan to open the cable box market” and “suspended several participants from a program for low-income broadband subsidies.” Pai is expected to introduce a proposal to counter net neutrality soon. Continue reading FCC Chair Takes Steps to Reverse Restrictions on Telecoms
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ETCentricApril 19, 2017
In a first for Yahoo-owned Tumblr, the blogging platform is launching a group video chat app it has named Cabana. The new app — available now on iOS and coming to Android next month — enables video chat for up to six users who can also stream YouTube video content while chatting. Blogging remains the company’s primary focus, but Cabana represents the first communication app it has developed. Tumblr is “not pivoting, but definitely exploring a new direction here,” said founder/CEO David Karp. “The idea is similar to Houseparty, the app from the company behind former live-streaming darling Meerkat,” notes Recode, and “similar to Airtime, Sean Parker’s chat startup that was revived a year ago.” Continue reading Tumblr Explores a New Direction with Video Chat App Cabana
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Don LevyApril 18, 2017
More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube
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ETCentricApril 17, 2017
According to new research from Kagan, pay-TV providers in the U.S. lost about 1.9 million subscribers in 2016. Additionally, OTT providers such as Sling TV, DirecTV Now and Sony PlayStation Vue “gained about 900,000 subscribers last year, rising from approximately 600,000 at year-end 2015 to 1.5 million at the end of 2016,” reports Variety. “While the gains on the OTT front would appear to be good news for cable programmers, the problem is that many broadband-targeted TV packages are stripped-down ‘skinny bundles’ that omit many of the channels included in traditional basic cable lineup.” Kagan estimates 94.7 million residential pay-TV subscribers for the close of 2016, down 2 percent from 2015. Continue reading Research Indicates Another Drop in Number of Pay-TV Subs