The National Football League has signed a one-year agreement to stream 10 Thursday night games via Amazon in a deal insiders say is valued in the $50 million range (about five times the value of last season’s deal with Twitter). The games streamed for free on Twitter, but the Amazon deal will stream only to Prime members. Globally, more than 60 million consumers pay the annual $99 fee for Amazon Prime with perks including two-day shipping and access to movies, TV shows and music. The NFL deal is not exclusive; Thursday night games are split between CBS and NBC for television broadcasts, and are also made available on the NFL Network. Continue reading NFL and Amazon Sign Deal to Stream Thursday Night Games

Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

In its latest pay TV proposal, Apple wants to offer a premium bundle that combines HBO, Showtime and Starz, three channels it already sells individually (sources say Apple does not yet have a deal with any of the networks for a package deal). The bundle would be different than a traditional subscription level offered by a conventional pay TV operator, since Apple could offer its proposed premium bundle as a “standalone product, delivered via its iOS devices and its Apple TV set-top box,” reports Recode. “Sony, AT&T and Dish all sell Web TV packages, and Google and Hulu have announced plans to sell their own.” Continue reading Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

Facebook has opened up live streaming 360-degree video for anyone with the professional equipment necessary to capture content — and users of devices such as the latest Samsung Gear 360, Insta360 Nano ($200, for iPhone) or Insta360 Air ($130, for Android). According to TechCrunch, “Facebook’s live-streaming video tech” now provides “1080p, 30fps playback and a maximum streaming time of four hours.” The Live 360 broadcasts “aren’t yet embeddable on other sites” and “can’t be viewed via Apple TV or Chromecast” yet. And while some cameras already support live broadcasting via YouTube and Periscope, “Facebook’s in-app integration is a useful way to reach more people with minimal effort and promotion.” Continue reading Live Streaming 360 Video via Facebook Is Now Possible for All

Twitter is following up on last year’s promise to offer its users more room in their tweet replies. Now, when a user responds to another’s tweet, that individual’s username will not be counted as part of the 140-character limit in the response. “The move is part of a broader effort at Twitter to go ‘beyond 140’ characters and give people more room to tweet without dramatically altering the company’s signature 140-character limit,” notes Recode. “For a while in late 2015 and early 2016, the company considered expanding the character limit to 10,000 characters. But that plan fell through.” Continue reading Usernames No Longer Included in Twitter 140-Character Limit

Amazon broadcasting site Twitch announced that its support for 1080p video resolution at 60 frames per second will significantly improve video quality when live-streaming via the platform. To accommodate the higher frame rate, Twitch is lifting its 3.5-megabit ingest bitrate restriction. Twitch product manager Noreen McInnis says the company recommends “3-to-6 megabits for most streams, skewing toward the higher end for 1080p broadcasts or faster, more demanding games.” Continue reading Twitch to Start Streaming 1080p at 60fps in Upcoming Weeks

Nuclear power leader Westinghouse Electric Company filed for Chapter 11 bankruptcy protection in New York yesterday. “The filing comes as the company’s corporate parent, Toshiba of Japan, scrambles to stanch huge losses stemming from Westinghouse’s troubled nuclear construction projects in the American South,” reports The New York Times. Westinghouse has recently been impacted by a slowdown in electricity demand, lower natural gas prices, growth in alternative energy sources, and concerns regarding nuclear safety. Toshiba, which is expecting a net loss of $9.9 billion for the fiscal year, “is also divesting its profitable semiconductor business and plans to sell a stake to an outside investor to raise capital.” Continue reading Westinghouse Files for Bankruptcy, Toshiba Selling Chip Unit

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

Comcast is planning a third quarter launch for its expanded streaming video service called Xfinity Instant TV. The $15-$40 per month service, targeting broadband subscribers looking to opt out of traditional cable bundles, “will include major broadcast networks as well as add-on options for sports channels like ESPN and Spanish language channels such as Telemundo and Univision,” reports Reuters. The company hopes customers will later upgrade to the X1 platform. Xfinity Instant TV is a new version of its Stream service that was tested earlier in Boston and Chicago. Dish and AT&T are already targeting cord cutters, but “Comcast’s service is different in that it is limited to its territories and to its own broadband subscribers.” Continue reading Comcast’s Upcoming Streaming Option to Target Cord-Cutters

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

Nielsen is rolling out a new tool to provide fast-moving consumer goods manufacturers (FMCG) with analysis about what ideas have higher probability of in-market success. According to Nielsen exec Kevin Daly, Quick Screen was developed as a cost-effective solution for the “second-tier” product innovation level. The tool questions consumers (who identify with specific product categories) to determine the relative strength of proposed ideas. Predictive analytics then evaluate the data to identify levels of potential in-market success. Continue reading Nielsen Debuts Overnight Screening Tool to Test Product Ideas

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Pinterest, now in its third full year earning selling ads, is targeting more than $500 million in revenue this year. The company earned $100 million in revenue in 2015 and $300 million last year. Some close to Pinterest say the company is gearing up for an eventual IPO. “The company hired its first CFO, Todd Morgenfeld, from Twitter back in October, and has Facebook’s former monetization director, Tim Kendall, overseeing all of Pinterest’s revenue efforts, among other things,” reports Recode. Those close to the company suggest that if Snap “can fetch a valuation north of $20 billion on the public markets, Pinterest is in good shape to do something similar.” Continue reading Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO