Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading Register Now: Two Weeks Until ETC Synthetic Media Summit

The film “Fathead,” produced by the Entertainment Technology Center@USC, continues to garner recognition. Nominated earlier this year for a NAACP Image Award in the Outstanding Short Film (Live Action) category, the film was most recently included in The American Pavilion’s Emerging Filmmaker Showcase at the 76th annual Cannes Film Festival. “Fathead” — directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production — was featured among 38 short films in the Showcase at Cannes and was announced winner in the Student Short Film category. Continue reading ETC’s ‘Fathead’ Receives Honors at the Cannes Film Festival

Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading ETC’s Synthetic Media Summit Scheduled for June 8 at USC

While the much-anticipated unveiling of the $1,799 Pixel Fold is generating headlines after yesterday’s Google I/O developer conference, the company made a slew of other announcements, including the $500 Pixel Tablet, the midrange Pixel 7A, AI functionality for Google Search and Android, an AI-powered editing feature for Google Photos, an improved Wear OS 4 (available later this year), and a redesigned Google Home app (available today). In addition, the company announced that its AI-powered chatbot Bard is now available to everyone, whether you were on the waitlist or not. We’ve compiled a helpful list of new products and features, along with links to reviews and related news. Continue reading Google Announces Wide Range of New Products, AI Features

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

The Entertainment Technology Center@USC will host its 7th vETC virtual conference at NAB Show 2023, April 16-18 in Las Vegas. Highlighting significant presentations of emerging technologies and their impact on the M&E industry, at the HP booth (N2826) with key partner FUSE Technical Group, vETC speakers will present concepts, workflows, business models, case studies and more. This year’s vETC looks to keep pace with the quickly emerging trends in virtual production. The presentations will be recorded and posted on our YouTube channel. The 3-day program with a full list of speakers is available on the ETC site. Continue reading vETC at NAB 2023: Democratizing Onset Virtual Productions

On March 2, an international gathering of media technology executives and startups spent an hour discussing “the multiverse” and related topics. It was part of a day-long SPROCKIT Sync and ETC@USC Multiverse Symposium co-sponsored by the ETC and SPROCKIT, with additional support from ETC member Ronin X Foundation. Moderated by ETC’s Phil Lelyveld and Ronin X’s Sandeep Casi, attendees debated how to define the metaverse; discussed how development would impact contracts, rights and payments; raised tech implications of free range experiences and dynamic storytelling on capture and distribution processes and infrastructure; and addressed mixed reality experiences being planned and tested for theme parks. Watch a 9-minute video highlight reel of the discussion. Continue reading Tech Leaders Map the Multiverse at ETC Digital Town Square

The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

Meta Platforms announced today that it is introducing new creative tools and features for Facebook Reels, including support for videos of up to 90 seconds, extending the previous maximum of 60 seconds. The updates arrive a few months after the company unveiled support for Instagram Reels of the same duration (news that followed TikTok’s jump in video length from three to 10 minutes in an attempt to more directly take on Google’s YouTube). Among the new creative tools include the ability to create Reels with trending templates and a “Grooves” feature that automatically syncs video to the beat of a song. Continue reading Meta Adds New Creative Tools, Features for Facebook Reels

Weeks after CNET drew media attention for quietly publishing stories generated by artificial intelligence, the outlet announced layoffs of several longtime employees yesterday, representing about 10 percent of the public masthead. The move was reportedly made by Red Ventures, the private equity-backed media firm that acquired the tech news outlet three years ago. CNET editor-in-chief Connie Guglielmo will step down and transition to SVP of AI content strategy. The new editor-in-chief will be Adam Auriemma, who previously held the same position at NextAdvisor, also owned by Red Ventures. Continue reading Layoffs Are Under Way at CNET, Editor-in-Chief Steps Down

Ring founder Jamie Siminoff announced that he is stepping down as CEO of the company five years after it was picked up by Amazon. The inventor of the popular video doorbell says that invention is his true passion so he plans on creating new products for Ring as its chief inventor. Discord COO Liz Hamren has been named the new chief exec at Ring. “Liz has a long history in consumer devices and subscription services, building and launching some of the most innovative and beloved consumer products from Oculus to Xbox and more,” wrote Siminoff in a company blog post. Continue reading Ring Founder Announces His Shift from CEO to Chief Inventor

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, business, and technology areas. Continue reading CES 2023 Report: Connection, Collaboration and Cooperation

After nine years as CEO of the world’s largest video-sharing platform, Susan Wojcicki announced last week that she was stepping down from YouTube, to be replaced by the company’s chief product officer Neal Mohan. The move comes after nearly 25 years of working for parent company Google, where she started as its first marketing manager (founders Larry Page and Sergey Brin famously set up Google’s early office space in Wojcicki’s Menlo Park garage). Wojcicki is known for leading the charge to acquire YouTube, co-creating Google Image Search and helping to launch AdSense, among numerous other accomplishments. YouTube’s number of average daily users has more than doubled under her leadership and content has expanded with new services such as YouTube TV, YouTube Premium and YouTube Music. Continue reading YouTube CEO Wojcicki Steps Down After 25 Years at Google

During Samsung’s Galaxy Unpacked event in San Francisco, the company introduced its $1,200 Galaxy S23 Ultra smartphone, featuring a 200-megapixel camera sensor, an updated form factor, a Snapdragon 8 Gen 2 processor, and major jump in storage. Samsung also announced updated Galaxy S23 and S23 Plus models with the same floating camera design of the S23 Ultra and pricing that matches last year’s offerings. The company’s new Galaxy Book3 Ultra laptop touts a 16-inch, 120Hz OLED screen and offers an Intel H-Series Core i7 or Core i9 processor and an Nvidia RTX 4050 or 4070 GPU. The Book3 line features Samsung’s Dynamic AMOLED 2X display and an Nvidia RTX 3070 GPU. Continue reading Samsung Unveils Smartphones, Laptops at Unpacked Event

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award