CTA Vice President of Regulatory Affairs David Grossman spoke on a range of security topics with Deputy National Security Advisor for Cyber and Emerging Tech Anne Neuberger, principal adviser to President Biden on cyber affairs. During CES 2024, the two discussed the debut of the U.S. Cyber Trust Mark and its just-announced international reach, as well as spectrum policy and the reauthorization of the spectrum auction. Neuberger expressed her appreciation for partnerships in the private sector — and especially the Consumer Technology Association — in helping the government bring the Cyber Trust Mark program into being. Continue reading CES: Conversation with Cybersecurity Expert Anne Neuberger

Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem

CTA Senior Manager of Government Affairs John Mitchell led a discussion at CES on the use of blockchain as the basis of a new economic ecosystem. Coinbase Head of U.S. Policy Kara Calvert, FinClusive CEO Amit Sharma, and Paradigm Policy Director Justin Slaughter expressed enthusiasm about the potential for financial inclusion and digital identity as well as frustration over U.S. legislators’ approach to regulation. “Here, blockchain is positioned as a problem to address, not an opportunity to be seized,” suggested Slaughter. Meanwhile, they note, Switzerland, China and other countries are taking the lead. Continue reading CES: Leaders Urge Regulation to Unleash Blockchain’s Power

Telecommunications attorney and FCC Commissioner Anna Gomez, in conversation with CTA Vice President of Regulatory Affairs David Grossman on the CES stage, talked about her decision to cast a vote to restart net neutrality rules. “I agree with a lot of what [FCC Commissioner Brendan] Carr said about it,” she explained, referring to his remarks deeming net neutrality not as relevant as it was in the early 2000s. “But broadband connectivity is central to everyone’s lives and it’s important to have guardrails to make sure that all consumers benefit from a competitive product.” Continue reading CES: FCC Commissioner Anna Gomez on Spectrum Strategy

The FCC’s Brendan Carr, the senior Republican Commissioner, in conversation with Consumer Technology Association Senior Director of Regulatory Affairs Rachel Nemeth, addressed the fact that the FCC’s spectrum auction authority has expired. FCC Chairwoman Jessica Rosenworcel and her fellow Commissioners have called for its renewal. Nemeth asked Carr to comment on how the end of spectrum auctions would impact technologies such as voice recognition and IoT devices that are “on the cusp” of coming together to be “more seamless and practical for the consumer.” His answer was that spectrum is vital for connectivity and “our geopolitical leadership.” Continue reading CES: FCC Commissioner Brendan Carr Addresses Spectrum

Consumer Technology Association Senior Vice President of Government Affairs Michael Petricone moderated a lively CES panel on the importance of fostering a dynamic and competitive marketplace, which, he says, has “profound implications for technology and how we live.” “CES is the most appropriate place to have this conversation,” he noted. Those in support of antitrust regulation didn’t have much of a chance to make its case, as the panel was composed of four ardent anti-regulation advocates, with a single panelist who stood up for the ongoing need for antitrust regulation in today’s market. Continue reading CES: Panelists Discuss Competitive Merits of Anti-Regulation

In a CES conversation with Consumer Technology Association Senior Director of Regulatory Affairs Rachel Nemeth, FTC Commissioner Rebecca Slaughter discussed the Commission’s work on AI-enabled impersonation fraud, privacy, and right of repair. Taking the stage just after FDA Commissioner Robert Califf, Slaughter said she wanted to co-sign his plea for “full visibility of the work we do.” “We have responsibility to all Americans to make sure they are represented in the substance of the work we do,” she said. “The same is true for industries that want to reach all Americans.” Continue reading CES: FTC Commissioner Rebecca Slaughter on AI Regulation

National Institute of Standards and Technology Director Dr. Laurie Locascio, the Under Secretary of Commerce for Standards & Technology, opened a CES discussion on the U.S. Cyber Trust Mark for certification of IoT devices by highlighting “how government and industry can work together to make IoT devices safe and secure — and drive U.S. innovation and productiveness.” “We believe in the power of partnership,” she noted, listing the Consumer Technology Association as an important partner along with academia and consumers in “fostering an environment that enables innovation.” She said this work led to the FCC’s proposal for a Cyber Mark Trust labeling program. Continue reading CES: Government, Industry Stakeholders on IoT Certification

Musician will.i.am of the Black Eyed Peas — who is also a noted technologist, entrepreneur, investor and philanthropist — discussed his work with Mercedes-AMG, why he attends the CES conference each year in Las Vegas, and his vision of the future. In 2022 he was asked by Mercedes to reimagine a vehicle. He loves pattern-matching, he said, and seeing how things align. After developing ideas with his team and auctioning off the working prototype WILL.I.AMG to raise funds for his inner-city education philanthropy, he went back to Mercedes with a simple but powerful pitch with a focus on audio. Continue reading CES: Will.i.am Discusses the Intersection of Music and Tech

Introduced by Consumer Technology Association VP of Regulatory Affairs David Grossman, FDA Commissioner Robert Califf took the CES stage with interviewer Lisa Dwyer, a partner at international law firm King & Spalding. Califf noted the monumental differences in technology that have taken place between his first stint at the Food & Drug Administration in 2015 and today. “The changes are so dramatic, it’s hard to characterize them,” he said. “We’re moving into a different world.” He’s excited about “the hundreds of products with AI” that can bring so much good to the market but also noted the potential harms. Continue reading CES: FDA Commissioner Robert Califf on Bias in Healthcare

Dr. Fei-Fei Li, Stanford professor and co-director of Stanford HAI (Human-Centered AI), and Andrew Ng, venture capitalist and managing general partner at Palo Alto-based AI Fund discussed the current state and expected near-term developments in artificial intelligence. As a general purpose technology, AI development will both deepen, as private sector LLMs are developed for industry-specific needs, and broaden, as open source public sector LLMs emerge to address broad societal problems. Expect exciting advances in image models — what Li calls “pixel space.” When implementing AI, think about teams rather than individuals, and think about tasks rather than jobs. Continue reading CES: Session Details the Impact and Future of AI Technology

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point