Amazon Web Services is introducing the AWS Marketplace where customers can rent business software from IBM, Microsoft, SAP and others.
Software — to include databases, software developer tools and business applications — can be rented by use, which can extend from hours to months. In addition, there are a number of open source packages such as Drupal and WordPress.
Unlike Apple’s App Store or the Android Market, AWS will not likely include thousands of products as their focus is business applications.
“Strategically, Amazon is potentially raising the barrier to competition,” reports The New York Times. “Recently companies including Hewlett-Packard, Dell, and IBM, among others, have pledged money and talent to developing an open source alternative to Amazon Web Services. These companies, which joined Rackspace, a cloud computing provider, hope to offer computing clouds similar to Amazon’s service, plus their own software.”
“If the AWS Marketplace is successful, Amazon will boast a greater range of software choices,” concludes the article. “The presence of IBM in Amazon’s service indicates that some companies are already hedging their bets.”
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