As technology advances, the notion of “big data” will become more applicable to everyday life.
People currently use big data to reduce crime, maximize milk production in cows, and reduce rugby injuries, but soon big data will infiltrate nearly every aspect of life.
“The scale of what we’re doing is far beyond anything anybody’s been able to put together before,” says scientist Dr. David Haussler. ” I think you’re going to start to see this sort of big data effort on several fronts — partly because of supercomputing capabilities that we haven’t had until recently and also because of wireless devices that are increasingly being used to transmit data.”
In the entertainment industry, big data is expected to transform the personalization of media.
“Intelligent media distribution powered by Big Data will mean that your TV (and tablet, and phone) will know what you like, when you like to watch it, and what you will want to watch next,” explains VentureBeat.
As big data changes entertainment consumption, viewers will become more engaged and fewer viewers will abandon videos. This translates to better experiences for customers and more lucrative advertising deals for content distributors.
As technology advances, the notion of “big data” will become more applicable to everyday life.
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