Bloomberg L.P. expanded its analytics offerings with the launch of Bloomberg Sports in 2010. The service now serves 25 Major League Baseball teams, will launch a soccer-based service in the United Kingdom in September, and offers a fantasy football tool called Decision Maker 2012.
President of Bloomberg Sports Bill Squadron expects “to be within all major sports in two years, maybe three on the outside.”
The company’s most successful product to date has been its tablet application for Major League Baseball players. The application offers video of upcoming pitching opponents, including individualized videos of past performances against opponents.
The soccer application targets fanatical soccer supporters and betters in Europe. The app will use metrics, statistical comparisons, and projections to aid betters.
Squadron told Mashable that the growth of Bloomberg Sports has essentially followed his projections, and that when he formed the entity he had planned to establish a presence “in baseball especially, then build a platform that could be expanded to other sports from there.”
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