Breaking the Mold: Indie Producers Build Buzz by Treating Films as Start-Ups

By Dennis Kuba
May 9, 2012

Rather than taking the traditional route of shopping a script around the Hollywood studios, independent filmmakers and producers are looking to attract an audience first without any studio involvement.
A script entered into a contest for Fresh Voices, a social network for screenwriters , was made into a teaser for “Already Gone” and will be posted on social networks. If it gets a sufficient audience, the short may be purchased and made into a feature film.
Studios can see which “pilots” are getting the most buzz to determine which projects to finance and how to market them.
“Studios spend a tremendous amount of money in marketing a film, but independent filmmakers are now capable of distributing their content on the smallest of budgets,” reports Mashable. “Sites like Kickstarter, Twitter and Facebook have changed how films are made.”

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