ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever.

TechCrunch reports TikTok for Artists is a place “to create campaigns for their upcoming releases and promote them on the social network,” with the ability to drive monetization campaigns by promoting new albums and exclusive merch drops, as well as pre-saves on Spotify or Apple Music.

A TikTok for Artists landing page explains acts can use the platform to highlight fan videos, build community and reach audiences through the For You feed.

While TikTok has always played “a big part in driving music trends and viral songs,” TechCrunch points out that the test launch of TikTok for Artists “comes months after ByteDance decided to shut down TikTok Music, a music-streaming service that was being tested in a handful of countries.”

At the time, ByteDance said it was shuttering the service so it could focus on its “goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services.”

Music Ally couched the debut of TikTok for Artists as a “soft launch,” calling it “TikTok’s equivalent of the artist tools provided by music streaming services.”

As for TikTok’s future in the United States, Music Ally writes that President Trump’s “preferred outcome” is “a new company called TikTok America that would be 50 percent owned by U.S. investors,” with ByteDance retaining a 19.9 percent stake. Music Ally adds that the plan would also “see TikTok America licensing the TikTok recommendation algorithm,” conceding that it is unknown as to how China views that plan.

Reuters reported on April 4 that a deal to spin off the U.S. assets of TikTok was unilaterally “put on hold after China indicated it would not approve the deal following Trump’s tariffs announcement” on April 2.