Cable TV Facing Increased Competition for Summer Viewers
By ETCentric
August 18, 2015
August 18, 2015
Cable TV ratings have declined by double digits for cable channels this summer as viewers are turning to broadcast networks, binge-viewing on streaming services, and using DVRs and VOD to catch up on series from the previous season. “In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen,” The Wall Street Journal reports. Ratings for some top cable networks dropped 18-24 percent during July, with similar declines among viewers age 18 to 49. While summer months have traditionally been good for cable, “network broadcasters have become more aggressive … with big-budget scripted shows [and] lower-cost reality programming.”
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