Cable TV Facing Increased Competition for Summer Viewers

Cable TV ratings have declined by double digits for cable channels this summer as viewers are turning to broadcast networks, binge-viewing on streaming services, and using DVRs and VOD to catch up on series from the previous season. “In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen,” The Wall Street Journal reports. Ratings for some top cable networks dropped 18-24 percent during July, with similar declines among viewers age 18 to 49. While summer months have traditionally been good for cable, “network broadcasters have become more aggressive … with big-budget scripted shows [and] lower-cost reality programming.”

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