CALM Down: FCC Instructs Advertisers to Lower the Volume

We finally have progress on the CALM Act. After making its way through Capitol Hill, the act has formally been adopted in a ruling by the FCC, and will go into effect in December 2012.

“Responding to years of complaints that the volume on commercials was much louder than that of the programming that the ads accompany, the FCC on Tuesday passed the Commercial Advertisement Loudness Mitigation Act (CALM) to make sure that the sound level is the same for commercials and news and entertainment programming,” reports the Los Angeles Times.

The act, which makes it so commercials will have to “remain in-step with the audio levels of scheduled programming,” comes a year after Congress passed commercial volume legislation and instructed the FCC to create enforcement rules.

“I cannot tell you how many hundreds of citizens have told me — personally, through emails and letters, at public hearings, even across the family dinner table — how obnoxiously intrusive they find loud commercials,” explained FCC Commissioner Michael J. Copps.

“We’re glad that consumers are finally going to get some relief from extra-loud TV ads,” said Parul P. Desai, policy counsel for Consumers Union. “People have been complaining about the volume of TV commercials for decades.”

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