Campaigning in Swing States: President Obama Turns to Video Games

By emeadows
September 19, 2012

President Obama is taking to the video game world to campaign for re-election in swing states.
The Obama campaign has begun running ads within Electronic Arts games, including the very popular “Madden NFL 13,” in key states like Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia.
“The ads are aimed at encouraging the gaming demographic to take advantage of early voting in these states,” reports Adweek. The campaign is also running “get out the vote” virtual ads within some popular Web games.
“It was made clear in the last election that reaching consumers through video games makes a significant impact, so it’s no surprise to see this tactic used once again in such a competitive election,” notes Dave Madden, EA’s SVP of global media solutions.
“Video games actively and emotionally engaged consumers in a way that no other medium really can and that translates into a big opportunity for political candidates,” he adds.

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