6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

Nvidia Cosmos, a platform of generative world foundation models (WFMs) and related tools to advance the development of physical AI systems like autonomous vehicles and robots, was introduced at CES 2025. Cosmos WFMs are designed to provide developers a way to generate massive amounts of photo-real, physics-based synthetic data to train and evaluate their existing models. The goal is to reduce costs by streamlining real-world testing with a ready data pipeline. Developers can also build custom models by fine-tuning Cosmos WFMs. Cosmos integrates Nvidia Omniverse, a physics simulation tool used for entertainment world-building. Continue reading CES: Nvidia’s Cosmos Models Teach AI About Physical World

CES has regularly featured robots over the years, but we’ve never really seen anything pivotal. CES 2025 marked a change in this area. “The ChatGPT moment for robotics is just around the corner,” said Nvidia CEO Jensen Huang in his keynote, and we couldn’t agree more. And while attention was focused on LLMs, the field of industrial robotics has been unleashed like never before. According to World Robotics 2024, the International Federation of Robotics’ recent report, 4.3 million units were deployed in factories worldwide as of Q3 2024, a number that’s increasing at a clip of half a million units per year. This is double from 7 years ago, and the trend is accelerating. Continue reading CES: Is the ChatGPT Moment for Robotics Around the Corner?

Having commercialized the idea of a TV that displays art in its downtime, Samsung has faced some criticism for The Frame’s performance when it comes to displaying traditional video content. Now the company is attempting to silence the critics with The Frame Pro, a mini-LED TV that promises brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, “The Frame Pro offers unparalleled picture quality for both artwork and video content,” Samsung claims. It comes with Wireless One Connect, allowing a seamless blend with the environment. Continue reading CES: Samsung Goes Wireless with mini-LED on The Frame Pro

Lenovo’s “rollable” screen laptop packed a strong wow factor at CES 2025 in Las Vegas last week. In resting mode, the ThinkBook Plus Gen 6 looks like a conventional 14-inch laptop. But press a button (or wave a hand) and the flexible OLED screen extends upward to 16.7 inches, approximating portrait mode. That’s nearly 50 percent more useable display space, and Lenovo has equipped it for more than framing vertically scrollable video. It can be divided into two desktops — one for remote screensharing and one private. The extra space can also be used to display widgets. Continue reading CES: Lenovo ThinkBook’s Rolling Screen Opens to 16.7 Inches

The Xreal One Pro AR glasses have raised the stakes for those competing in the wearable augmented reality space, according to some CES 2025 attendees. The eyewear, which debuted at the show, updates the Xreal One, released in the U.S. last month. The Pro’s cinematic virtual display (of up to 447 inches) comes with 57-degree field of view, an improvement over the Xreal One’s 50-degree FOV. Xreal says the Pro model offers “professional-grade color accuracy.” An optional detachable 12MP camera, Xreal Eye, captures photos and video. The new model will sell for $500 starting in March. Continue reading CES: Xreal One Pro AR Glasses Are Thinner, with Greater FOV

When walking through the Japanese exhibits at CES 2025, it was difficult to miss the huge black spherical drone aircraft HAGAMOSphere that was prominently positioned as if demanding the passerby’s respect. And respect it deserved, for this drone prototype was one of this year’s CES Innovation Award recipients recognized for outstanding design and engineering in consumer technology. HAGAMOSphere’s innovation is its distinct ability to move both horizontally and vertically without tilting the aircraft. If the HAGAMOSphere is outfitted with a suitable camera, jerky movements in captured drone footage could potentially be eliminated or mitigated. Continue reading CES: Spherical Drone Design Could Benefit Media Production

Disney+ is the latest major streaming service to deploy HDR10+, which adds dynamic metadata to any video source to optimize picture quality on a frame-by-frame basis. In doing so, it joins other big streamers: Apple TV+, Hulu, Amazon Prime Video, Paramount+, and Google’s YouTube. The HDR10+ standard, which replaces SDR (Standard Dynamic Range) provides improved brightness and contrast as well as the benefits of standardization and global certification. HDR, originally debuted in 2017 by Samsung and Panasonic, now has over 160 adopters and more than 13,000 compatible products. CES featured a collection of additional HDR10+ announcements. Continue reading CES: Disney+ to Support HDR10+ High Dynamic Range Video

During CES this week, Sony demonstrated a proof-of-concept experience based on the popular HBO post-apocalyptic drama “The Last of Us.” We were dropped into a six-person pod of newly enlisted defenders and assigned to a hardened defender who needed new recruits to combat a serious surge of zombie assaults that she was convinced could be overcome with our assistance. Armed with LED-enabled shotgun-like devices and tracked flashlights to assist our leader in discovering the concealed attackers, our combat leader led us with sharp and direct commands as she guided us through the terrors of the attack. Continue reading CES: Sony Introduces Interactive Experience – ‘The Last of Us’

There’s a knotty problem present in every single available VR device, and it gives most people a headache or eyestrain when using the device long enough: the distance between your eyes and the displays remains the same no matter how far away an object appears to be. At CES 2025 in Las Vegas this week, Canadian spatial media company CubicSpace demonstrated a software mitigation to this issue, showing us images on a standard 3D display and a stock Meta Quest 3 device, with a before-and-after effect of native pipeline and via their software. Continue reading CES: CubicSpace Demos Solution to a Consistent VR Problem

Long billed as a manifestation of augmented reality (AR), the field of smart glasses has seen a wide range of products emerging on the market over the years. Notable products include the Ray-Ban Meta collection (a collaboration with Meta Platforms), Microsoft’s Hololens, and Vuzix’s entire product line. A survey at CES this year indicated the market of head-worn wearable computers is by no means a mature market. Our team found a few companies demonstrating their latest offerings. The principals of these companies believe their innovations differentiate from the current field with their own paths for solving specific use cases. Continue reading CES: Companies Present AR Use Cases for New Smart Glasses

OpenAI has unveiled a new frontier model, OpenAI o3, which it claims can “reason” through challenges involving math, science and computer programming. Available to safety and research testers, it is expected to be available to individuals and businesses this year. OpenAI o3 is said to be over 20 percent more efficient at common programming tasks than its predecessor OpenAI o1 and beat a company scientist on a programming test. Model o3 is part of a broader effort to create AI systems that can reason through complex problems. In late December Google debuted a similar platform, the experimental Gemini 2.0 Flash Thinking Mode. Continue reading OpenAI Previews Two New Reasoning Models: o3 and o3-Mini

Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing

Extreme brightness, advanced AI and a 165Hz refresh rate for gaming are among the features of the LG’s 2025 OLED evo lineup. Powering the OLED evo M5 and OLED evo G5 series is LG’s freshly minted Alpha 11 Gen 2 processor, with improved power and AI capabilities to take it beyond last year’s G4 series in picture and sound. LG calls the line the world’s first wireless OLEDs, with the ability to transmit throughout the home. LG’s Brightness Booster Ultimate — offering “brightness three times higher than conventional OLEDs” — and the Alpha 11 Gen 2 processor enhance the package. Continue reading CES: LG Wireless OLED TVs Boost Brightness, Include AI Tech