The “Olloclip” is a new iPhone lens attachment that features wide-angle, fish-eye and macro lens functionality cleverly designed in a single pocketable unit.
Engadget likes the $70 device: “The accessory brings the functionality of all three lenses to the iPhone 4, and it does so well enough to warrant leaving your pro kit at home on occasion — assuming, of course, that your photographs aren’t responsible for putting food on the table.”
Overall, Engadget praised the accessory in terms of design, ease of use and image quality, but expressed concern regarding shelf life since it is currently only tied to the iPhone 4. “We imagine the company will be able to adapt future versions to accommodate new iPhone models (and perhaps even smartphones from other manufacturers), but the current version will likely be replaced whenever the next iPhone is released. Keeping that in mind, we love the Olloclip, and plan on shooting with it as long as our hardware allows.”
The post includes sample images taken with the Olloclip and a hands-on video review.
Google had originally planned to test business partners on Google+ sometime in the coming months, but strong interest has led to the company possibly announcing partners as early as next week.
Christian Oestlien, group product manager at Google, wrote this week that “thousands upon thousands” of businesses are interested in using Google+. And as a result, the demand “has got us very focused on accelerating our business plans.”
Several businesses — including Ford, Breaking News and Mashable — have already moved ahead by creating Google+ profiles for their brands.
Businesses interested in a partnership are being asked to submit their applications by Friday, July 15.
This week Sony launched “3D Experience” for its Bravia line of 3D-capable LCD TVs. The free service offers 3D trailers, promotional video clips and trial content.
The company hopes that 3D Experience will serve as a step forward in providing consumers with interesting 3D content, the lack of which has been a common complaint.
Initial content includes “The Green Hornet” trailer, highlights from the FIFA Women’s World Cup and clips from 3net, Sony, Discovery and IMAX.
Sony pledges to “further expand the content line-up and promote ‘3D Experience’ among content holders as a forum through which to showcase their 3D offerings.”
3D Experience is currently available in the United States, Canada, Germany, the UK and France.
UltraViolet, the cloud-based service that enables consumers to view content across multiple devices, has opened its licensing platform to content, technology and distribution partners.
It also welcomed eight new members to its governing consortium, the Digital Entertainment Content Ecosystem (DECE), including Blockbuster and Walmart’s VUDU. DECE now includes more than 70 members in ten countries.
DECE explained that consumers can expect to start seeing UltraViolet physical media and sell-through content by fall.
UltraViolet is intended to make the digitization process more efficient for content creators and to simplify consumer ownership by eliminating the current roadblocks to moving content between systems.
For example, a single digital movie purchase could be viewed on a TV, on a desktop PC, and on a portable device (up to six family members can use the same UltraViolet account).
According to a related article from paidContent: “Interoperability is the most critical challenge for the digital ecosystem to overcome, and there’s a lot riding on UltraViolet. If the big studios and their partners can’t provide a system for viewing content across platforms that’s simple and relatively inexpensive, digital piracy may continue to ‘solve’ the interoperability problem for them.”
Dragon Go! — a new voice-powered search app from Nuance Communications — is looking to join Google and Bing as a top search engine for mobile devices. (Nuance also offers the popular Dragon Dictation transcription program and a more generic voice search app called Dragon Search.)
Although not the first voice-activated search service available, Dragon Go is unique in that it identifies which ideal application to use for each query. For example, if “Play R.E.M.” is searched, Dragon Go will open Pandora — but if movie tickets are searched for, Fandango will open.
Nuance developed an open architecture geared toward including all types of vertical queries. It presently supports more than 180 services such as Yelp, Wikipedia, Pandora, IMDb, Fandango, OpenTable and Google.
The free app is currently available via Apple’s App Store and works on the iPhone, iPod touch and iPad.
On the heels of raising eyebrows regarding increased subscription rates, Netflix offered some good news yesterday when it announced it has renewed its licensing agreement with NBCUniversal.
The multi-year agreement includes TV shows such as “The Office” and “30 Rock” in addition to cable programs “Keeping Up with the Kardashians” and “Kimora: Life in the Fab Lane” (future seasons will be available on a one-season delay basis).
Streaming access to Universal films such as “Eternal Sunshine of the Spotless Mind” and “The Motorcycle Diaries” has also been added.
“The content buying spree has purportedly been pricey, but Netflix maintains that it will pay for the new shows it acquires rights to by gradually moving customers away from its mail service.”
Apple spin-off Apperian is hosting private-label iOS app stores for Cisco, Procter & Gamble, Estee Lauder and others.
Smarter Technology reports: “Apple’s over-the-air protocol enables any enterprise to bypass iTunes and create its own private-label application store, with complete IT control of provisioning, with Apple spin-off Apperian Inc. providing the necessary cloud-based hosting services.”
Apperian was spun off with Apple’s blessing in 2009. One year later, Apple’s over-the-air protocol became available.
Apperian CEO David Patrick says the service will also be adding Android apps in the future.
Videogame maker Electronic Arts announced this week it would acquire PopCap Games, maker of games like “Bejeweled,” “Zuma” and “Plants vs. Zombies.”
According to the deal, Electronic Arts is expected to pay $650 million in cash and $100 million in new shares.
EA has long been a dominant player in the console gaming market; this acquisition plans to strengthen its presence in mobile and causal gaming.
Mobile games, like those played on Android and iOS devices, are the fastest-growing segment of the gaming market.
“EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” explained Electronic Arts chief exec John Riccitiello.
Spotify has finally launched its U.S. service — and similar to its widely popular European version, users can listen free to any track, on demand.
Users can opt for ad-supported free listening, a $5 Premium ad-free service, or a $10 Unlimited service that allows users to store music offline and use Spotify on mobile devices (the iPhone app is now available). Users can also share their playlists or subscribe to those of other users.
Spotify has a reputation for fast, almost instantaneous playback and a catalog containing millions of songs. It will also scan a user’s iTunes library for access to personal tracks in the Spotify app.
Although the Wired review suggests “Spotify is just cloud music done right,” it also points out some minor flaws: “Spotify’s recommendation engine, and its radio selections (supposedly Pandora-like auto-playlists) are pitiful. And there is also no sign of an iPad native version, over a year after the tablet’s launch.”
Amazon may be selling a tablet computer as early as October, report people familiar with the matter.
The new tablet is expected to feature a 9-inch screen and run on Android’s operating system (but will reportedly not include a camera). An Amazon-designed second tablet may be available next year.
Amazon is still expected to introduce two new Kindles in the third quarter.
With its own online retail operation, Amazon is well positioned to compete with Apple. Moreover, one analyst says Amazon can offer a cheaper alternative and make up the difference with movie, music and book sales.
In the wake of recent negative press and pleas to management made public, BGR interviewed “multiple” ex-RIM executives and learned stories about the company’s overall “lack of vision and leadership.”
The two CEOs, Jim Balsillie and Mike Lazaridis, are described as brilliant “irreplaceable leaders” who unfortunately did not listen to the marketplace over time. (For example: “There will never be a BlackBerry with an MP3 player or camera.”)
One significant problem involved the three-year roadmap that focused on refining technologies on existing phones, not on identifying or shaping future trends.
For example, one executive claimed RIM was proud of how LITTLE data a user would use so there was no R&D done on browsers.
Another claim suggests RIM views carriers, rather than the end users, as the customers.
In the tablet realm, execs claim the PlayBook was sold to carriers below margin and is not making RIM any money. Moreover, RIM did not reveal that the PlayBook would not have native email until the last minute. “RIM is notorious for dropping these bombshells at the 11th hour on the carriers, and the PlayBook not having native email was a shock to the carriers.”
“Video Time Machine” is an entertaining and informative 99-cent iOS app from Original Victories, Inc. (compatible with iPhone, iPod touch, and iPad).
The app chronicles more than a century of compiled movies, commercials, TV broadcasts, and other moving images (the iTunes Preview description reads: “Watch over 10,000 hand-picked videos from 1860 to 2011”).
A simple interface enables users to select a year and then browse categories, including: news, games, sports clips, ads, movies, TV, and music.
For those more interested in entertainment surfing than a specific year or category, the app features a “random” button.
According to the Engadget post (which includes a video demo), all of the cataloged videos are available via YouTube, but the Video Time Machine “isn’t designed to simply mimic it; rather, the program’s meant to act more as a history lesson, giving us a unique opportunity to witness a slice of life.”
Android is the global leader in smartphone platforms with over 500,000 daily activations, serving as an obvious advantage for Google.
However, Android’s success is also becoming a boon for Microsoft, which has negotiated agreements with several Android licensees to settle patent infringement claims, providing $5-10 for each device shipped.
With the potential of 500,000 activations per day, this could amount to $1 billion in value to Microsoft.
This amount would exceed the value of their Windows 7 and Bing businesses currently.
Nickelodeon is testing an interesting means of leveraging social networking this week by delivering SpongeBob SquarePants’ next adventure solely on Twitter.
SpongeBob will star in “The Ice Race Cometh: A Twitter-Tale,” a storyline that will unfold Tuesday through Friday in bites of 140 characters or less.
The tweeted project includes images to accompany the messages and will serve as a prequel to a new SpongeBob TV episode that premieres on Friday, July 15.
Twitter’s service terms do not allow children to have their own accounts, but Nickelodeon believes there is a significant overlap between tweeters and those who watch the series.
“SpongeBob’s fan base is so broad that about a third of its audience is adults, so we wanted to extend the show’s magic to new places like Twitter so those fans can experience it,” said Roland Poindexter, senior VP of animation and current series, Nickelodeon. “SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show.”
Clear Channel announced it is staging what is being billed as the biggest live music festival event in radio history.
The iHeartRadio Music Festival is slated for September 23-24 at the MGM Grand in Las Vegas.
The event will be streamed live on iHeartRadio.com, the new iHeartRadio app, and Clear Channel websites.
Hosted by Ryan Seacrest, the current lineup includes Sting, Coldplay, Lady Gaga, Alicia Keys, John Mayer, Black Eyed Peas, Usher, Bruno Mars, Jennifer Lopez, Nicki Minaj, Jane’s Addiction and more. Additional acts will be added in the coming months.
The new app, which will be ready for download in time for the festival, will offer access to 750 Clear Channel stations and customization utilizing technology from the recent acquisition of Thumbplay Music.
The iHeartRadio app plans to take on Pandora, “promising access to more songs, content, and more control, plus the ability to create playlists, and no commercials through the end of the year.”
