A federal court upheld Federal Aviation Administration rules ensuring drones use Remote Identification technology to transmit a “digital license plate” with unique identifiers while in flight. The rule was challenged by Tyler Brennan, owner of the drone e-tailer RaceDayQuads, who argued the FAA’s Remote ID rules amount to “constant, warrantless governmental surveillance,” in violation of the U.S. Constitution’s Fourth Amendment. The rules are widely supported by the drone industry, which sees them as a path to expanded drone use by addressing concerns about safety and security. Continue reading FAA Rule Upheld: Most Drones Will Be Remote ID Compliant

The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

Intellectual property protection is leveraging the power of AI using search. MarqVision is a firm built around monitoring e-commerce and general content platforms policing IP rights, with particular attention to blockchain and NFTs. The Los Angeles-based startup has raised $20 million in Series A funding to further its goal of detecting counterfeits and having them removed from points of online distribution and sale. Originally incubated at Y Combinator, MarqVision has put together a client base that spans from luxury brands LVMH, Ralph Lauren and Baccarat to the more populist Pokémon. Continue reading MarqVision Raises $20 Million to Help Monitor and Protect IP

Instagram is opening its wallet to media companies that can generate viral Reels, even as it cuts back on personalization. The step is the latest development as the Meta Platforms social app continues to experiment with its configuration, including algorithms and UI. On Thursday, the company said it will discontinue the full-screen feed it has been beta testing and will also be scaling down plans to increase force-fed recommendations. This rather abrupt reversal is said to be in response to the public criticisms of potential updates by users and notable influencers. Continue reading Instagram Paying Media Companies to Create Popular Reels

The nation’s largest publisher, Penguin Random House, was in federal court this week to defend itself against the Justice Department, which filed an antitrust lawsuit to block its acquisition of Simon & Schuster. The DOJ has been increasingly focused on antitrust and is hiring more trial lawyers in preparation for an action against Alphabet’s Google for its dominance in search and digital advertising. Although ostensibly on trial for threatening to shrink the number of American mass-market publishers from five to four, the Penguin suit also involves examination of the retail power of Amazon. Continue reading How the DOJ Antitrust Publishing Lawsuit Relates to Amazon

Streaming is expected to overtake linear TV viewing by the end of the year, according to a study by research firm Omdia. The Gauge, Nielsen’s latest media analysis report, found that streaming claimed 34 percent of total TV time in June for a fourth consecutive monthly record. That’s what cable claimed in June 2021, only to decline to 35 percent in June 2022. Nielsen SVP of product strategy and thought leadership Brian Fuhrer says what is unusual is “the extraordinary breakout that a number of the streamers had,” with Netflix jumping the most, a full share point. Continue reading Streaming Viewership to Surpass Cable TV Before Year’s End

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

Hotter temperatures are not only wreaking havoc on residential electric bills and power grids, but also on data centers, which are looking for reliable green backup power to prepare for “the new normal” and keep our planet’s collective knowledge accessible online through record heat. Cooling system failures resulting from the UK’s July heatwave resulted in Google Cloud’s London data centers going offline for a day, creating a ripple effect for customers as far off as the U.S. and in the Pacific region. Oracle’s London cloud-based data center was also impacted by what the company called “unseasonal temperatures.” Continue reading Tech Firms Seek Energy Alternatives to Power Data Centers

Nvidia has issued a software update for its formidable NeMo Megatron giant language training model, increasing efficiency and speed. Barely a year since Nvidia unveiled Megatron, this latest improvement further leverages the transformer engine architecture that has become synonymous with deep learning since Google introduced the concept in 2017. New features result in what Nvidia says is a 5x reduction in memory requirements and up to a 30 percent gain in speed for models as large as 1 trillion parameters, making NeMo Megatron better at handling transformer tasks across the entire stack. Continue reading Nvidia Turbo Charges NeMo Megatron Large Training Model

Google has updated its developer Play Store policies with an aim toward tamping down intrusive ads and other unpleasant consumer experiences, such as VPN abuse and brand impersonation on Android. Full-screen interstitial ads of all formats (video, GIF, static, etc.) that display unexpectedly — that often lead to users engaging with something else — are forbidden effective September 22. Likewise, apps that allow ads at the beginning of a game level or during the beginning of a game content segment are on the robust list of infractions the Play Store will no longer tolerate. Continue reading Google Updates Play Store Policies to Protect Android Users

Netflix has licensed “Squid Game” rights to location-based game destination Immersive Gamebox, which will launch an interactive — and safe — version of the deadly competition, at U.S. locations including Manhattan, Dallas, Salt Lake City and San Jose, as well as overseas sites in the UK and Germany. Fans who purchase a ticket for $24.99 to $39.99 (£20.62 to £32.98) can participate in all six challenges from the show using 3D motion tracking visors and touchscreens placed around the room. Players that don’t “survive” will lose “lives,” while winners “earn money in the piggy bank,” though not actual cash.  Continue reading Immersive Gamebox Pacts with Netflix for IRL ‘Squid Game’

Amazon increased revenue by 7 percent to $121.2 billion in the second quarter, beating analyst expectations and sending the stock soaring 12 percent despite a $2 billion loss. That contrasts with a $7.8 billion profit for the same period last year. The loss was due in part to Amazon’s investment in the electric car company Rivian, whose value has plunged this year. “Despite continued inflationary pressures in fuel, energy, and transportation costs, we’re making progress on the more controllable costs we referenced last quarter, particularly improving the productivity of our fulfillment network,” said Amazon CEO Andy Jassy. Continue reading Amazon Reports Online Sales Are Down While Revenue Is Up

Surmounting inflation and supply chain delays, Apple posted revenue of $83 billion, up 2 percent year-over-year and a record for the company’s third quarter. However, profit declined 11 percent to $19.4 billion, the worst performance since 2020. Sales of iPhones were strong, generating $40.7 billion in revenue for the quarter, a 2.8 percent increase over the same period in 2021. But wearables did not prove as resilient, with revenue down 8 percent to $8.1 billion. On the earnings call to discuss Apple’s fiscal 2022 third quarter ended June 25, CEO Tim Cook said the results were “better than we expected.” Continue reading Apple Posts Record Third Quarter but Major Decline in Profits

Google is delaying plans to phase out third-party ad tracking cookies on its Chrome browser until late 2024. The move will have broad ramifications as to how ads are targeted on websites. The Alphabet unit has been working under its Privacy Sandbox initiative since 2019 to find less intrusive alternatives to cookie-tracking technology. Google has been working with developers, publishers, marketers, regulators and advertisers to test its cookie alternative, and says feedback indicates more time is needed to test and evaluate the Privacy Sandbox before it’s phased-in to Chrome worldwide. Continue reading Google Delays Alternative to Cookies for Its Chrome Browser

After more than a year of wrangling, the Senate on Wednesday passed a bipartisan tech and science funding bill in a 64-33 vote. The CHIPS and Science Act commits $280 billion to be spent over five years in what is being called the largest manufacturing, research and development initiative of its kind. The largest single area of investment is $76 billion to fund domestic semiconductor production, which includes $24 billion in new tax incentives. Yesterday, the bill passed in a 243-187 House vote and now heads to President Biden’s desk to be signed into law. The legislation aims to bolster national security by making the U.S. chip independent and boosting competition against China. Continue reading Congress Passes CHIPS Act to Boost Production, Research