Generative AI is expected to play a big role in video game production, increasing development speed, reducing costs, and helping to come up with new ways for players to interact with characters. Major firms including Epic Games, Unity, Ubisoft and Roblox have all announced generative AI integrations for their development kits. Nonplayable characters — foils that act and speak independently — are soon to be wholly AI-powered rather than preprogrammed options. Publicly available AI tools are already commonly used by players creating user-generated game content. However, use of AI to create commercial games is not without controversy. Continue reading Use of AI to Build Video Games is Popular, But Controversial

The National Association of Broadcasters will lead a new public-private transition to ATSC 3.0 from ATSC 1.0, an initiative known as “the Future of Television.” Also known as NextGen TV, ATSC 3.0 will bring 4K Ultra High Definition images, two-way interactivity, greater accessibility options, and multi-screen applications to televisions via over-the-air broadcast signals working in tandem with broadband. FCC chairwoman Jessica Rosenworcel announced the Future of TV onstage in Las Vegas Monday at the 100th NAB Show. The FCC will work with NAB to bring together industry, government and public interest stakeholders to establish a roadmap for NextGen TV. Continue reading NAB to Lead ATSC 3.0 Transition Working with FCC, Industry

Sega Corp. has agreed to pay about $776 million for Rovio Entertainment, the Finland-based maker of the “Angry Birds” game franchise. The move aims to help Sega establish a presence in mobile gaming while launching Rovio IP in the PC and console markets. The tender offer — equivalent to about $10.15 per share — was issued from Sega’s wholly-owned UK subsidiary Sega Europe Ltd. and parent company Sega Sammy Holdings. Sega, based in Japan, has as part of its mid-term plan earmarked $1.8 billion for expanding its global presence and “exploring new ecosystems” through 2026. Continue reading Sega to Purchase ‘Angry Birds’ Maker Rovio for $776 Million

Canon USA is preparing to launch a curated photography marketplace for NFTs called Cadabra that is expected to go live in the U.S. later this year and expand globally thereafter. Canon previewed Cadabra at the annual NFT.NYC show, revealing few details other than it will mint its NFT transactions on the Ethereum blockchain and allow participating photographers to offer physical prints along with their NFT drops, which Canon will fulfill. Although some NFT marketplaces require customers to make purchases with specific cryptocurrencies, Canon says Cadabra will support credit and debit cards along with cryptocurrency wallets. Continue reading Canon Will Launch Ethereum-Based NFT Art Market Cadabra

Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets

Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

Montana law may soon include a total ban on TikTok, as governor Greg Gianforte decides whether to sign a first-of-its-kind prohibition approved by the state’s House of Representatives on Friday. The legislation would also seek to prevent app stores doing business in the state from carrying TikTok. Gianforte will also have the option to veto the proposal, or take no action for 10 days after the bill hits his desk, in which case it becomes law without his signature. Such a ban would likely be challenging to enforce at the state level. Blocking users from TikTok has gained bipartisan support at the federal level, though efforts to pass nationwide legislation have failed. Continue reading Montana Is First State to Send TikTok Ban to Governor’s Desk

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

The U.S. and a coalition of international government agencies have issued joint guidance that aims to get software companies to heighten security for their products. “Shifting the Balance of Cybersecurity Risk: Principles and Approaches for Security-by-Design and -Default” takes the position that today’s software is insecure by default and it is the customer’s burden to take steps to make it safe. Manufacturers should make their products safe before they ship by taking steps including deprecating the “default password,” writing their programs using only secure coding languages, providing free patches and setting up vulnerability reporting programs. Continue reading U.S. Agencies Join Global Coalition in Secure Software Push

Amazon is offering a new service called Bedrock that offers foundation models from AI21 Labs, Anthropic, Stability AI and Amazon, which is introducing two of its own models under its new brand, Titan. The models, which are accessible via API, will allow customers to build and scale generative AI-based applications using pre-trained, off-the-shelf systems that can be customized. Amazon’s Titan line includes a generative LLM that outputs text, the other is an embeddings LLM that translates text to numeric representations that carry the semantic meaning of the text. Embeddings are typically helpful when bridging concepts, like words and images. Continue reading Amazon Intros GenAI Service Bedrock and Its Own Titan LLM

Tech billionaire Elon Musk has formed a new artificial intelligence company called X.AI Corp., which was reportedly incorporated in Nevada on March 9. Analysts are suggesting that Musk will use the new company to help launch the “everything app” called X that he’s referred to numerous times. Most media reports have also focused on the startup as a potential rival to OpenAI, a company Musk helped found. For now, X.AI has a handful of staff and 10,000 Nvidia GPUs, but the joint chief of Tesla and Twitter is said to be busy assembling investors and recruiting AI researchers and engineers. Continue reading Elon Musk Announces New Artificial Intelligence Venture X.AI

HBO Max will start streaming as Max in the U.S. beginning May 23, according to Warner Bros. Discovery. With the rebrand, significant content from Discovery+ as well as new original programming including a series derived from “The Big Bang Theory” and a prequel to the HBO Original “Game of Thrones” will join the platform’s offerings. “The one to watch for every mood and every moment,” is WBD’s tagline for Max, which will offer three tiers. The top-tier Max Ultimate, at $19.99 a month or $199.99 per year, will stream ad-free at up to 4K UHD with Dolby Atmos sound. Continue reading WBD Rebrands HBO Max, Announces New Original Content

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

Agencies across the federal government are actively exploring steps to regulate artificial intelligence, seeking to ensure it is safe now while minimizing future harms. The Commerce Department this week issued a public request for comment to be accepted within the next 60 days, then used by U.S. policymakers as they consider new rules for a consumer technology sector that has exploded globally in 2023. The move by Commerce comes on the heels of a scathing advisory by the Federal Trade Commission, which has been examining ways generative AI could be misused for scams or fraud. Continue reading Federal Government Continues to Grapple with AI Guidelines

Amidst calls to put the brakes on large language model development, OpenAI CEO Sam Altman has hit the global circuit to tout the advantages of artificial intelligence and commercial opportunities with his firm. Altman’s 17-city tour includes stops in Washington D.C., Toronto, Tokyo, Rio De Janeiro, Lagos, London, Paris, Madrid, Brussels, Munich, Tel Aviv, Singapore, Dubai, New Delhi, Jakarta, Seoul and Melbourne. On Monday, Altman met with Japanese Prime Minister Fumio Kishida and other government officials, vowing to collaborate on protecting user privacy and data protection. Continue reading OpenAI’s Altman Talks Up Machine Learning on Global Tour