Amazon and Peacock both showcased virtual product placement tech solutions at the NewFronts, demonstrating how marketers can substitute new brands into previously produced material. Currently in beta, Amazon’s new VPP tool lends immediacy to marketing decisions that were once locked months, if not years, in advance, placing products directly into existing content streams from Amazon Prime Video and the company’s Freevee streaming service. Peacock takes a slightly different approach with “In-Scene,” which identifies in-show opportunities for message-freshening during post. Both developments tap artificial intelligence to improve on past practices. Continue reading NewFronts: Amazon, Peacock Demo Product Placement Tech

YouTube’s Brandcast presentation at the TV upfronts focused on the platform’s massive consumer reach, popular influencers and technology solutions. In a Tuesday evening presentation at New York’s Imperial Theatre, YouTube CEO Susan Wojcicki messaged that now “YouTube is the mainstream,” a contention supported by Nielsen findings that in October the video streamer reached about 230 million U.S. viewers 18 and older. Leveraging sisterly synergy, the company unveiled a new ad frequency cap that lets marketers use Google Ads to set limits on how often ads will stream to specific IP addresses, which has ramifications for services beyond YouTube. Continue reading Upfronts: YouTube Promotes Talent, Google Advertising Tech

Twitter’s tumbling stock price has spectators second-guessing Elon Musk’s motives in demanding more information for the acquisition deal to proceed. The billionaire’s “best and final” offer of $54.20 per share is now looking like a rich deal for Twitter, which has been hovering at about $38 per share. The Twitter board is understandably intent on keeping the $44 billion offer and $1 billion breakup fee in place, even as Musk tweeted ““this deal cannot move forward” until he sees proof of the company’s claim that spam and bots account for less than 5 percent of users. Continue reading Stock Volatility at Twitter and Tesla Roil Musk’s Buyout Plans

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network

A 13-year bull run in technology startup investments has come to a halt, according to recent reports that describe a new climate of layoffs and skepticism that has resulted in valuations dropping and an exodus of funds. Rising interest rates, a palliative against 8 percent-plus inflation, have affected the investment outlook, making startups and private tech companies look overpriced. Even established public tech firms are affected, with Meta Platforms and Amazon dropping more than 30 percent this year, while Apple, Microsoft and Alphabet have logged 20 percent declines. Netflix has fallen by 69 percent. Continue reading Tech Sector Takes Hit as Startups and Stalwarts Feel the Pain

In the wake of criticism for its response time with regard to takedowns of videos of the mass shooting in Buffalo, New York, Meta Platforms has released metrics that show it removed 21.7 million pieces of violent or incitement content from Facebook in Q1 2022, nearly doubling the number from the previous quarter. The Buffalo gunman used a helmet-mounted camera to live-stream his killing spree to Twitch, owned by Amazon, and recordings circulated on platforms including Facebook, Twitter, Reddit and Google’s YouTube. Platforms were challenged by the speed of downloads and reposts even after the footage was removed. Continue reading Social Media Rapid Response Tested in the Wake of Violence

The U.S. and European Union are seeking to establish joint policies that advance cooperation and democratic approaches to trade, technology, and security on both sides of the Atlantic. The second meeting of the U.S.-EU Trade and Technology Council (TTC) — May 15-16 in Saclay, near Paris — emphasized how Washington, Brussels and other free-market democracies should develop a joint response to the challenges presented by dictatorships and their controlled economies. In addition to semiconductor supply chain issues, topics including China’s digital clout, export controls for technology IP and human rights were discussed. Continue reading The U.S. and European Union Strategize Global Tech Policies

Senator Michael Bennet (D-Colorado) has introduced a new bill, the Digital Platform Commission Act, which proposes the establishment of a five-person commission to protect consumers in the Big Tech era. This, even as attorneys for groups representing Facebook and Twitter on Friday filed with the U.S. Supreme Court an emergency request to block Texas House Bill 20. The companies argue the law compels social platforms to disseminate propaganda and misinformation, including racist and pro-Nazi screeds. Calling HB 20 “an assault on the First Amendment,” the companies claim its implementation could undo billions in development. Continue reading Legislators Continue Their Scrutiny of Big Tech, Social Media

Alphabet-backed research lab DeepMind last week released a new AI system called Gato that takes a step toward artificial general intelligence, or AGI, technology that enables machines to undertake and learn the same tasks as humans. Described by DeepMind as a “general purpose AI, Gato’s debut coincides with LinkedIn co-founder Reid Hoffman and DeepMind co-founder Mustafa Suleyman securing $225 million to fund Inflection AI, an artificial intelligence company the pair launched earlier this year to simplify communication between humans and computers. Neither investors nor valuation were disclosed. Continue reading DeepMind’s Gato Moves Toward Artificial General Intelligence

Google TV is working on an app that will let users cast content from multiple streaming services to a central TV or display. A new “central casting” button announced at the Google I/O developer conference will later this year allow the Google TV app on Android phones or tablets to send content from a variety of different streaming services to your TV through a single app. The Alphabet unit also updated statistics for its Android TV ecosystem, detailing 110 million monthly active devices using the Android TV OS, which includes Google TV. That’s an increase from 2021’s 80 million monthly active devices. Continue reading Google Says Android TV at 110 Million, Adds Central Casting

The bottom fell out of the cryptocurrency market last week, wiping out more than $300 billion in a sell-off that underscored the risks of the unregulated digital currencies. Bitcoin fell below $27,000, its lowest point since 2020, as part of a larger trend that saw cryptocurrency exchange Coinbase lose half its value. The stablecoin TerraUSD “imploded.” The panic has been described as the biggest reset in cryptocurrencies since Bitcoin fell by 80 percent in 2018. But the current crash is more severe, since far more people and institutions are investing in digital currencies today. Continue reading Billions of Dollars Are Vaporized in Cryptocurrency Meltdown

As part of its 12th annual Ability Summit, Microsoft is showcasing its new Inclusive Tech Lab, designed “to be an embassy for people with disabilities,” says the Redmond, Washington-based company, which also unveiled new software features and adaptive accessories to boost inclusion. The Inclusive Tech Lab will showcase Microsoft’s accessible hardware, software and services, and function as an incubator for inclusive design, the company says, calling it a place where “disability communities can ideate and evaluate product design and direction,” working with designers who are prepared to have their assumptions challenged. Continue reading Microsoft Previews New Inclusive Tech Lab at Ability Summit

Streaming company Chicken Soup for the Soul Entertainment has initiated a $375 million acquisition of Redbox Entertainment, which operates roughly 38,000 DVD rental kiosks located in retail locations throughout the nation. The deal includes $50 million in Chicken Soup stock and assumption of Redbox’s $325 million in debt. Redbox has about 40 million customers enrolled in its loyalty program (Redbox Perks), offers more than 130 FAST digital channels on a Free Live TV platform, and has a content library that spans TVOD and PVOD platforms, in addition to physical and digital distribution channels. Continue reading Chicken Soup for the Soul to Acquire Redbox for $375 Million

Disney+ outperformed its subscriber goals, helping The Walt Disney Company to 23 percent revenue growth in its fiscal second quarter, ended April 2. “Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services — with 7.9 million Disney+ subscribers added in the quarter and total subscriptions across all our DTC offerings exceeding 205 million — once again proved that we are in a league of our own,” Disney CEO Bob Chapek summarized for investors. Disney+ now reaches 137.7 million subscribers. Continue reading Disney Reports Strong Revenue and Subscriber Growth for Q2

Google seems to be angling for a slice of Apple’s pie, unveiling a universe of interconnected Pixel-branded gadgets across an ecosystem of watches, earbuds, smartphones and tablets. The Google I/O developers conference previewed next-generation Pixel 7 and 7 Pro smartphones, a new tablet and the highly anticipated Pixel Watch smartwatch. The company also showcased Pixel Buds Pro with noise cancellation and the budget Pixel 6a smartphone, ending with a teaser for AR glasses that translate languages. Google CEO Sundar Pichai led the Wednesday event, talking up the new Immersive View, coming soon to Maps. Continue reading Google Reveals AR Glasses, Immersive View for Maps, More