Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

Two CES 2021 panels addressed the current state and anticipated advances in quantum computing, which is already being applied to problems in business, academia and government. However, the hardware is not as stable and robust as people would like, and the algorithms are not yet up to the task to solve the problems that many researchers envision for them. This has not stopped entrepreneurs, major corporations and governments from dedicated significant resources in R&D and implementations, nor from VCs and sovereign funds making major bets on who the winners will be. Continue reading CES: Sessions Examine the Potential of Quantum Computing

MediaLink chair and chief executive Michael Kassan held a conversation during CES 2021 with WarnerMedia Studios and Networks Group chair and chief executive Ann Sarnoff on the impact of COVID-19 on the entertainment industry. Sarnoff, a 30+ year industry veteran, heads the Warner Bros. Pictures Group, HBO and HBO Max, the Warner Bros. Television Group, DC, and other WarnerMedia networks, channels and products. “When [AT&T Communications chief executive] John Stankey hired me a year and a half ago, he talked about breaking down the silos,” she explained of the organization’s new strategy. Continue reading CES: WarnerMedia Chief Ann Sarnoff on Entertainment Shifts

Thomas Friedman, three-time Pulitzer Prize winning author and columnist for The New York Times discussed his latest thesis that the world has moved from the Industrial Revolution to a world that is “Fast, Fused and Deep.” During CES 2021, Friedman spoke with Professor Amnon Shashua, president and CEO of Mobileye, the Israeli subsidiary of Intel that develops autonomous and assisted driving AI solutions. Friedman framed the discussion by describing the Industrial Revolution as establishing “Walls” to govern the transfer of trade and human beings, a “Floor” as a social safety net to cushion people, and a “Ceiling” on the pace of change. Continue reading CES: Pulitzer Winner Details Megashifts Impacting Our World

At CES 2021 this week, Elemental Content co-founder John Penney moderated a conversation with Samsung Electronics America vice president of product management Drew Blackard and Ice Mobility co-founder and chair Denise Gibson on trends in mobile communications. “The 5G new wireless ecosystem offers a lot of applications in business environments,” Penney noted, asking Blackard and Gibson to describe some of what they think will be the most compelling use cases as 5G continues its rollout of networks and devices. Continue reading CES: Samsung, Ice Mobility on Trends in 5G Implementation

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

Cryptocurrency entrepreneurs convened in early December to record The Cryptocurrency Landscape session that CES 2021 released today. Panelists discussed how Wyoming has established legal and regulatory protocols for Bitcoin to make cryptocurrency activities compatible with existing banking regulations. They also discussed how institutions and businesses are getting more comfortable with cryptocurrency investments, how online payment services such as PayPal and Venmo have added Bitcoin to their transaction options, and how cryptocurrency’s provable scarcity makes it more attractive to investors and the general public as countries issue more currency to prop up their economies during the COVID shutdown. Continue reading CES: Industry Experts Discuss the Cryptocurrency Landscape

Darren Murph, head of remote for GitLab, was interviewed during this week’s all-digital CES 2021 by Joe Matthews, VP of purchasing & diversity officer at Gentex Corporation, on the future of remote work. Murph stressed the importance of communicating in ways that treat remote and in-house staff equally. It will be especially important if you reopen your office post-pandemic and allow people to continue working remotely to signal that you are committed to supporting remote work and not just “allowing” it. Continue reading CES: Execs Consider Post-Pandemic Future of Remote Work

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

Consumer Technology Association president and chief executive Gary Shapiro held a conversation with the incoming Biden administration’s designated director of the National Economic Council Brian Deese. In that position, Deese will advise President-elect Joe Biden on domestic and international economic policy and coordinate the administration’s economic agenda. “Taking the vision and direction of the president and turning it into an action plan across all agencies is particularly important at times of economic crisis,” he said. Continue reading CES: Economic Council Chief Discusses Biden’s Tech Goals

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Continue reading CES: Identifying Consumer Trends Shaping the New Normal

During a CES 2021 panel moderated by The Female Quotient chief executive Shelley Zalis, AI industry executives probed issues related to gender and racial bias in artificial intelligence. Google head of product inclusion Annie Jean-Baptiste, SureStart founder and chief executive Dr. Taniya Mishra and ResMed senior director of health economics and outcomes research Kimberly Sterling described the parameters of such bias. At Google, Jean-Baptiste noted that, “the most important thing we need to remember is that inclusion inputs lead to inclusion outputs.” Continue reading CES: Panel Examines Issues of Gender and Racial Bias in AI

At the opening of the all-digital CES 2021 this week, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh described their predictions for innovation and technology trends to expect in the coming year, noting that the CTA provides 30 studies a year on its website. Koenig put 2021 in context as following a tough 2020 of COVID-19 and related economic downturn. “As a global community we confronted a lot of those challenges together and saw a myriad of solutions from tech innovation,” he said. Continue reading CES 2021 Opens with Predictions on Tech Trends for the Year

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES