Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

To fully examine the inner workings and potential impact of deep learning language model GPT-3 on media, ETC’s project on AI & Neuroscience in Media is hosting a virtual event on November 10 from 11:00 am to 12:15 pm. RSVP here to join moderator Yves Bergquist of ETC@USC and presenter Dr. Mark Riedl of Georgia Tech as they present, “Machines That Can Write: A Deep Look at GPT-3 and its Implications for the Industry.” The launch last June of OpenAI’s GPT-3, a language model that uses deep learning to generate human-like text, has raised many questions in the creative community and the world at large.  Continue reading Virtual Event: GPT-3 and Its Implications for the M&E Industry

A major supplier of 5G chips, Qualcomm predicted shipments of 450 million to 550 million 5G smartphones in 2021, a number at least double of what’s expected by the end of this year. Chief executive Steve Mollenkopf revealed that sales of smartphones was a significant part of the company’s latest quarterly earnings. He also noted that Qualcomm is already seeing benefits from Internet of Things devices and networking gear using 5G chips. In addition, Apple’s 5G-enabled iPhone 12 is expected to be a boon for Qualcomm’s modems. Continue reading Increasing Demand for 5G Lifts Qualcomm Earnings, Revenue

Telecommunication companies and others are spending billions of dollars to make 5G ubiquitous, for smartphones and the Internet of Things. Speed is one benefit of 5G but also important is that its high bandwidth enables more capacity, which allows manufacturing plants and facilities to capture more data and communications. That is a game changer for a manufacturing plant with hundreds of thousands of signals from robots, HVAC and lighting systems and machinery that communicate to an asset management system. Continue reading How Businesses Should Prep for the Coming Ubiquitous 5G

Canada would like to levy a portion of online streaming services’ revenue to help fund domestic TV and music production. Netflix, Amazon Prime Video, Disney+ and others would be required to meet Canadian benchmarks, such as more content to serve its French-speaking and indigenous populations. According to Canada’s broadcast regulator, streaming services’ annual revenue is about $5 billion in Canadian dollars or $3.77 billion U.S. Canada seeks “nearly C$1 billion” a year from streaming services. Continue reading Canadian Law Would Impose Levy on All Streaming Services

China put a halt to Ant Group’s two initial public offerings, leaving investors, employees and shareholders in a state of shock. The IPOs, described as “heavily oversubscribed,” was expected to raise at least $334.4 billion. The first inkling that things were going off the rails came Wednesday when some investors were informed their orders were canceled and monies would be refunded. The Shanghai Stock Exchange suspended the scheduled November 5 IPO, saying Ant might not be in compliance with new fintech regulations. Continue reading Chinese Regulators Suspend Ant IPO, Legislate New Hurdles

California voters overwhelmingly approved Proposition 22, which will allow gig workers for Uber, Lyft, DoorDash and others to remain independent contractors. These three companies created the proposition to exempt them from a state labor law that would require them to treat drivers as employees and pay for healthcare, unemployment insurance and other benefits. Proposition 22 does include a wage floor and some benefits for drivers. San Francisco, headquarters for Uber and Lyft, presented the strongest opposition. Continue reading Passage of California Prop 22 Is Big Victory for Gig Economy

The Future of Television is a 3-day event focused on streaming, digital video creation, monetization and distribution, connected entertainment and more. The event is designed for broadcasters, studios, cable networks, digital distribution networks, ad firms, VCs, social networks, tech providers and analysts. This year’s Future of Television is scheduled for November 10-12 and ETC members qualify for a 20 percent registration discount for access to all speaking sessions and panels. Click here to register with the discount. Continue reading ETC Members Receive 20% Discount to Future of Television

The Motion Picture Association submitted comments to the U.S. Trade Representative stating that VPNs, DNS masks and Tor networks can be a direct threat to legitimate streaming services. MPAA membership has been limited to top Hollywood studios such as Disney and Warner Bros. but that changed last year when Netflix joined. The mission, however, remains the same, which is to deter global piracy. The association goes after copyright infringers, be they site owners or app developers, and is also involved in lobbying. Continue reading MPAA Reports on Threat of Geolocation Piracy to Streaming

Apple, Facebook and Google are among the Big Tech companies that are hiring technologists behind Hollywood movies like “Avatar” and “Rogue One: A Star Wars Story.” All three companies are developing headsets or glasses for AR/VR or so-called extended reality, and the most cutting-edge Hollywood visual effects create needed photoreal computer-generated characters and landscapes. VFX veteran Paul Debevec, now a professor at the University of Southern California, was recruited by Google four-and-a-half years ago. Continue reading Hollywood VFX Experts Gravitate to AR/VR Jobs in Big Tech

Comcast and Walmart are discussing a partnership whereby the former would develop smart TV software, and the latter would promote the TVs, possibly under its own brand Onn, and get a share of recurring revenues. The TVs would be manufactured by a third party. Comcast, whose software would aim to help consumers navigate streaming apps, would be able to market its TVs nationwide. The Comcast sets would put it in competition with Apple TV, Amazon Fire TV and Roku, the dominant players in streaming platforms. Continue reading Comcast, Walmart Discuss a Potential Smart TV Partnership

Google announced it has developed URL2Video, an AI-enabled system that automatically converts webpages into short videos by extracting text and images. The system also harvests design styles such as colors, fonts, graphics and layouts from HTML sources and organizes all the elements into a sequence of shots that looks and feels similar to the original webpage. Google is targeting businesses with websites for their products and services, enabling them to easily create marketing videos out of existing resources. Continue reading New AI-Based Google System Converts Webpages to Video

Spotify is testing a new service that gives artists more power over how their music is discovered on its platform. First, it will allow artists and labels to identify the music that matters most to them, and Spotify will add a “signal” to help the music be found by its personalization algorithms. Spotify has created a model in which artists, labels and rights holders will be paid a “promotional recording royalty rate” for streams that it provides, although the service does not require an upfront budget for artists and labels. Continue reading Spotify Tests Service That Helps Artists Promote Their Music

Amazon Fresh Stores have a very different look from Whole Foods, which the e-commerce giant purchased in 2017. The Fresh Store, which just opened its second outpost last week in Irvine, California, looks like a small warehouse, with Dash Carts offering integrated touchscreens and cameras. The Fresh Store is designed to be as easy as possible to retrofit in an existing retailer space and the look is spartan and appears to be optimized for robots. Prepared foods are available but there’s no place to sit and eat them. Continue reading Amazon Fresh Stores Aim to Reinvent Shopping Experiences

After attaining a position as No. 1 in global smartphone shipments in Q2, Huawei Technologies ceded that position to Samsung Electronics in Q3, according to International Data Corporation. IDC added that Huawei’s global shipments fell by 22 percent, a sign that U.S. efforts to disrupt its supply chain are having an impact. All vendors without a license from the U.S. Commerce Department have been banned from selling chips and other components to Huawei since September 15. Huawei’s domestic sales also fell 15+ percent in Q3. Continue reading Huawei, Apple Drop in Rankings of Top Global Phone Makers