Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

SoftBank Group founder Masayoshi Son and board director Rajeev Misra, who is also SoftBank Investment Advisers chief executive, are focused on saving the Vision Fund, whose bets on Uber Technologies and WeWork have been disastrous. Last week, SoftBank bailed out WeWork, whose value had dipped 80 percent below its peak, with $10 billion. The London-based private investment fund debuted two years ago, with the goal of raising $100 billion to invest in startups valued at $1+ billion, the so-called unicorns of Silicon Valley. Continue reading SoftBank Charts New Direction Following WeWork Debacle

Facebook is dealing with yet another privacy situation. Since April of last year, the company has been reviewing how individuals use the network to share data with third parties. In the process, Facebook opted to remove or restrict some of its developer APIs, including the Groups API. These changes were intended to improve the interface between Facebook and any apps used to integrate with groups. However, the ongoing review discovered that about 100 third-party app developers had access to the personal data of members of several groups, and “at least 11 partners accessed group members’ information in the last 60 days,” according to Konstantinos Papamiltiadis, head of platform partnerships for Facebook. Continue reading Developers Accessed Private Data From Facebook Groups

Germany and France plan to launch Gaia-X, a government-backed cloud infrastructure project, with the goal of allowing local providers to compete with dominant U.S. cloud providers. Amazon and Microsoft criticized Gaia-X for limiting data services by national borders. However, French and German companies are wary of dependence on those tech behemoths, which must comply with the U.S. Cloud Act, a 2018 law that requires them to provide personal data to law enforcement, even when the servers are outside of the U.S. Continue reading Europe Aims for Digital Sovereignty with Gaia-X Cloud Plan

Google is buying wearable fitness-tracking company Fitbit for $2.1 billion. But the deal already faces antitrust scrutiny as well as concern about the massive amount of personal private health data that Google will gain with the purchase. Google stated — and Fitbit chief executive James Park reiterated — that health data would not be used for Google’s advertising business, but that might not be enough for regulators. The 12-year old Fitbit pioneered wearables before the advent of smartwatches. Continue reading Google $2.1B Acquisition of Fitbit to Face Antitrust Scrutiny

The Committee on Foreign Investment in the United States (CFIUS) is conducting a national security review of Chinese company ByteDance’s acquisition of Musical.ly, in November 2017, for $800 million to $1 billion. ByteDance merged Musical.ly, an app popular among teens for making karaoke videos, with its similar service TikTok. Over the past year, TikTok has been downloaded 750+ million times, and U.S. lawmakers are concerned about its growing influence. One source said the U.S. has evidence TikTok sends data to China. Continue reading U.S. Investigates TikTok App Based on Security Concerns

For search engines such as Alphabet’s Google, their algorithms are the secret sauce that they claim gives the best results. Not all consumers agree with that, arguing that these algorithms filter their searches in a way that is tantamount to censorship. Now, a bipartisan group of legislators proposed the Filter Bubble Transparency Act, a law that would require search engines and platforms to provide an optional unfiltered search and force them to disclose the algorithms they use to rank searches. Continue reading Senate Bill Calls For Search Engines to Divulge Algorithms

Streaming services have operated worldwide, largely untouched by local censorship laws. As Netflix expands, however, it’s starting to encounter local sensitivities. So far, the company has experienced the impact of local laws in Turkey, India and Saudi Arabia. In its 2018 annual report, among business risks, Netflix listed “censorship” and “the need to adapt our content and users interfaces for specific cultural and language differences.” But with subscriber growth plateaued at home, Netflix must seek expansion abroad. Continue reading Netflix Seeks Growth Abroad, Bumps into Local Censorship

Amazon, Alphabet’s Wing and Uber Technologies are conducting government-approved trials of drones to deliver packages. Wing is in Christiansburg, Virginia and Uber will begin tests in San Diego before the end of 2019. United Parcel Service also gained FAA approval to create a fleet of drones to deliver health supplies and, ultimately, consumer packages. The FAA predicts that drones for commercial purposes will reach 2.7 million by 2020. Meanwhile, the Department of the Interior is grounding more than 800 drones that were manufactured in China, citing national security concerns. Continue reading Drones in Delivery Tests, U.S. Agency Bars Chinese UAVs

Apple’s revenue climbed 1.8 percent to $64.04 billion, due to sales in wearables and services such as apps, mobile payments and streaming-music subscriptions. Meanwhile, iPhone sales fell 9.2 percent and profit fell 3 percent to $13.69 billion. The company’s operating expenses have also risen 9 percent as it embraced facial recognition for the new iPhone and increased R&D spending. In advance of the Apple TV+ debut on November 1, Apple held a gala event for “The Morning Show” at New York’s Lincoln Center. Continue reading Apple Experiences Mixed Q3, Launches Apple TV+ Today

Facebook chief executive Mark Zuckerberg predicted a “tough year” ahead with the lead-up to the 2020 presidential elections, but the company showed strong Q3 earnings. FactSet said Facebook enjoyed $17.7 billion in total sales and $6.1 billion profit, exceeding Wall Street expectations. In after hours trading, shares rose 5 percent, having already risen more than 43 percent to date. Facebook also agreed to pay U.K.’s privacy regulator a £500,000 ($643,000) fine for its role in the Cambridge Analytica scandal. Continue reading Facebook Has Strong Q3, Settles Cambridge Analytica Suit

Yesterday we reported that Jack Dorsey announced Twitter would ban all political ads, placing pressure on Mark Zuckerberg to reconsider Facebook’s laissez-faire approach to such content. As the CEOs’ opposing philosophies are generating a great deal of media buzz, screenwriter and director Aaron Sorkin published an open letter to Zuckerberg, criticizing the chief executive for not doing his part to stop the spread of misinformation on the social network. In response, Zuckerberg used lines from the Sorkin-penned 1995 film “The American President” to essentially call Sorkin a hypocrite. Continue reading Zuckerberg Responds to Sorkin’s Open Letter of Criticism

To boost impressions for Farmers Insurance Group, G/O Media — publisher of the (former Gawker Media) sites including Deadspin and Gizmodo — began showing sound-on automatic video ads on article pages. Employees pushed back against the process, believing that it would drive away users. Meanwhile, at Deadspin, when its owners instructed journalists to only cover sports, the interim editor-in-chief refused and was fired. An estimated nine veteran journalists quit in protest against the unpopular move. Continue reading G/O Media Faces Autoplay Ad Pushback and Exiting Staff

AT&T revealed more information about its HBO Max streaming service, scheduled to debut in May 2020. The service, priced at $14.99 per month, will be free for existing HBO and HBO Now subscribers, and premium AT&T customers, and feature shows from TV producer Greg Berlanti and actress/producer Mindy Kaling as well as content from HBO and Warner Bros. movie/TV library, including “Friends” and “The Big Bang Theory.” It is also acquiring streaming rights for shows such as Comedy Central’s “South Park.” Continue reading AT&T Reveals More Info About HBO Max, Debuting in May

Netflix is testing variable playback speeds with a small group of Android users, much to the dismay of many Hollywood creatives. Judd Apatow, Brad Bird and Aaron Paul were among those who spoke against the feature, with Apatow noting that “distributors don’t get to change the way the content is presented.” There is evidence that some users prefer to consume media at faster speeds, to improve concentration and cover more material. Netflix vice president Keela Robison said subscribers had “frequently” requested the feature. Continue reading Creatives Are Concerned by Netflix Variable Speed Feature