Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

In September 2017, hackers broke into credit agency Equifax, compromising almost 150 million Social Security numbers and other personal information. Now, according to sources, under the terms of an agreement with the Federal Trade Commission, Consumer Financial Protection Bureau and most state attorneys general, Equifax will pay about $700 million to settle with these agencies as well as a nationwide consumer class-action lawsuit. The exact amount of the settlement depends on the number of consumer claims ultimately filed. Continue reading 2017 Data Breach Likely to Cost Equifax Up to $700 Million

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Audible, the audiobook app owned by Amazon, is using machine learning to transcribe audio recordings, so listeners can also read along with the narrator. Audible is promoting it as an educational feature, but some publishers are up in arms, demanding their books be excluded because captions are “unauthorized and brazen infringements of the rights of authors and publishers.” Publishers are concerned that this will lead to fewer people buying physical or e-books if they can get the text with an Audible audiobook. Continue reading Publishers and Authors Guild Oppose Audible Text Feature

Much of the focus has been on Amazon, Facebook and Google in recent weeks, obscuring the fact that Microsoft is in fact the largest tech company and the largest publicly traded company, with a market capitalization if $1+ trillion. Its quiet success continued with the company’s latest quarterly report indicating sales grew 12 percent to $33.7 billion. The company also enjoyed $13.2 billion in profits in the same quarter, in part due to $2.6 billion in one-time tax benefits and inked its “largest commercial deal ever” with AT&T. Continue reading Microsoft Experiences Robust Growth with Intelligent Cloud

For the second time in 18 months, the European Union levied a fine on Qualcomm, this time for €242 million ($272 million). European commissioner for competition Margrethe Vestager stated that Qualcomm drove a competing supplier of baseband chips out of business, an antitrust violation. The EU started its formal investigation into Qualcomm in 2015, when U.K. chip manufacturer Icera accused it of “predatory pricing” between 2009 and 2011, to drive it out of business. Nvidia subsequently purchased Icera. Continue reading European Union Hits Qualcomm with Another Antitrust Fine

Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest

Spotify recently announced a new partnership with Disney that brings a collection of Disney playlists to the streaming music platform. The Disney Hub on Spotify — currently available for fans in Australia, Canada, Ireland, New Zealand, South Africa, the U.K. and U.S. — features soundtracks and other music related to Disney movies and TV shows. Among the current categories are Disney Hits, Disney Favorites, Disney Classics, Disney Sing-Alongs, Disney Princess, Marvel Music and The Best of Star Wars. Continue reading New Disney Hub on Spotify Designed for Families and Kids

Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings

European Union competition commissioner Margrethe Vestager has just opened an inquiry into whether Amazon unfairly uses data gleaned from third-party sellers. The investigation has no deadline and could go on for years. At issue is whether Amazon has an unfair advantage by selling its own goods on the site, in competition with its third-party sellers. Amazon stated it will “cooperate fully” with the investigation as well as “continue working hard to support businesses of all sizes and help them grow.” Continue reading The European Union to Investigate Amazon’s Data Practices

Elon Musk and his startup Neuralink’s scientists showed off a new brain-computer interface they say will advance therapeutic devices treating various neurological conditions with a new level of precision. The technology, in development for two years, will soon be submitted to the U.S. Food and Drug Administration for testing on human subjects. The company thus far has received $158 million in funding and has about 100 employees. Musk stated that one goal of the announcement is to recruit more talent. Continue reading Elon Musk’s Neuralink Showcases Brain-Computer Interface

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Republican and Democratic lawmakers excoriated tech giants Amazon, Apple, Facebook and Google this week on Capitol Hill. Chief among the critics were Senator Ted Cruz (R-Texas), who oversees the Constitution subcommittee, and Representative David Cicilline (D-Rhode Island) who leads an antitrust subcommittee. Although the companies acknowledged the upheaval their technology has created in many industries, Senator Sherrod Brown (D-Ohio) responded that, “every time Americans trust you, they seem to get burned.” Continue reading Lawmakers Grill Major Tech Companies in Antitrust Hearing

Twitter’s desktop interface hadn’t been tweaked in seven years and its technology was woefully out of date. The company began working on a redesign of the site in 2017 and started beta-testing it in September 2018. After showing it to more users in January, Twitter finally released it widely this week. The new three-column design is faster, but other changes are subtle. According to Twitter senior director of product design Mike Kruzeniski, much of the design changes focus on “simplification.” Continue reading Twitter Releases Web Redesign That Highlights Community

According to Amazon, this week’s Prime Day 2019 topped last year’s Black Friday and Cyber Monday combined. Despite competing discounts offered by eBay, Best Buy and Walmart, Prime members purchased more than 175 million products during the annual sales event. The tally is challenging to compare to previous Prime Day events since the e-commerce giant keeps expanding the duration of the sale (this year it was 48 hours, compared to 36 hours in 2018 and 30 hours in 2017). However, the event set a number of sales records, including new milestones for Amazon devices. Continue reading Once Again, Prime Day Shatters Sales Records for Amazon