New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

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Amazon to Pay U.S. Publishers For International Expansion

Amazon is currently pitching U.S.-based publishers like The New York Times and BuzzFeed on deals that would reward them for expanding internationally. As it currently works, Amazon pays Internet publishers that use affiliate links on their sites. When consumers click, visit Amazon, and make a purchase, the publishers get paid. Amazon seeks to expand its own international presence via the publishers getting more readers outside of the U.S., and it’s willing to cut deals to give publishers money up front rather than waiting until purchases.

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Microsoft Promotes HoloLens 2 at Annual Build Conference

Microsoft’s Build developer conference got off to a bit of a rocky start on Monday. During the keynote, meant to demonstrate how the HoloLens 2 augmented reality headset could recreate the Apollo 11 moon landing in mixed reality, the presenters ran into technical difficulties. Microsoft partnered with Epic Games and Industrial Light & Magic chief creative officer John Knoll for the ambitious demo that worked well during earlier rehearsals. Despite the tech glitches during the live presentation, the HoloLens 2 remains an impressive device. A recording of the demo, captured as intended during rehearsals, is available on YouTube.

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Facebook Opens New Command Post Ahead of EU Election

As part of a range of efforts to show that it has taken regulator and governmental concerns seriously, Facebook has set up an operations center in its European headquarters in Dublin, Ireland ahead of the upcoming European Union’s parliamentary election, which is scheduled for May 23-26 across 28 countries. Employees will monitor and clear Facebook of misinformation, fake accounts, and any signs of foreign meddling aimed at swaying election results. Facebook recently set up a similar post in Singapore for elections in India.

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Microsoft Continues Plan to Democratize Machine Learning

Ranging from no-code tools to hosted notebooks, Microsoft released new machine learning products and announced updates to existing products ahead of its Build developer conference. At the core of these releases and updates is Microsoft’s goal to democratize access to artificial intelligence amidst competition with other big players like Google and Amazon Web Services, as well as a number of highly specialized startups. In general, companies are looking for increasingly powerful tools to be more productive and build models quicker.

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WWDC: Apple to Unveil Apps, Software, Development Tools

When Apple’s 5-day Worldwide Developers Conference (WWDC) kicks off June 3 in San Jose, the company is reportedly planning to introduce an array of new apps, software features and development tools. According to those familiar with the plans, Apple is expected to introduce operating system updates for its Apple TV, Apple Watch, iPad, iPhone and Mac computers. The new iOS 13, codenamed “Yukon,” will offer new and updated features — while iOS14, codenamed “Azul,” will launch next year to support 5G wireless and new AR functions. Continue reading WWDC: Apple to Unveil Apps, Software, Development Tools

New Google-Landmarks-v2 Dataset Means More AI Training

For a long while, Google’s AI research division has been on a mission to grow capable of accurate instance-level landmark recognition and retrieving images — both widely recognized as extremely difficult. To that effort, last year, it released its Google-Landmarks dataset and hosted two competitions for more than 500 machine learning researchers. Last week, it went a step further with the release of its open-sourced Google-Landmarks-v2, which contains double the photos featuring seven times the landmarks.

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YouTube to Roll Out Free Originals, Measurement Analysis

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

Microsoft Announces Launch of Azure Blockchain Services

In the past year, Microsoft has demonstrated a focus on blockchain technology. It previously launched a blockchain developer kit along with its Azure Blockchain Workbench. Just last week, ahead of its Build developer conference, Microsoft announced the launch of Azure Blockchain Services, a “fully managed service that allows for the formation, management, and governance of consortium blockchain networks” which are “meant to help businesses build applications on top of blockchain technology,” according to TechCrunch.

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Facebook Is Developing Cryptocurrency Payments System

Facebook is currently recruiting financial firms and online merchants to launch a “cryptocurrency-based payments system on the back of its gigantic social network,” reports The Wall Street Journal. At its center is a digital coin that users would be able to send to one another and use to make purchases on Facebook and on the broader Internet. This has the potential to significantly disrupt, or even up-end, “the traditional, lucrative plumbing of e-commerce and would likely be the most mainstream application yet of cryptocurrency.”

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Spotify Tests Voice-Enabled Ads on Mobile Devices in U.S.

If you — like millions of others — log into Spotify via a free mobile account (and if you’re in the U.S. and have enabled voice controls), you might start noticing something new: voice-enabled ads. As part of increased investment in voice technology, the streaming service started a test period of these new ads, which encourage listeners to say verbal commands to take action based on the ad’s content. For now, Spotify is focused on promoted in-app content like branded playlists and podcasts, instead of directing listeners outside the app.

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Facebook Pushes Core Principles at Developer Conference

With an emphasis on privacy, Facebook made a series of compelling announcements at its annual F8 developer conference this week. Chief executive Mark Zuckerberg detailed six core principles that will be embedded across the company’s services: private interactions, improved data encryption, interoperability, general safety, reducing permanence and secure data storage. The principles arrive following a difficult period for the social giant, as it continues to face criticism regarding privacy-related scandals while contending with increased scrutiny from global regulators. Continue reading Facebook Pushes Core Principles at Developer Conference

Facebook Using Artificial Intelligence to Reduce Bias/Abuse

At this week’s annual Facebook F8 developer conference in San Jose, California, company CTO Mike Schroepfer discussed the progress being made by internal teams dedicated to reducing the spread of misinformation, hate speech, and abuse on the social platform using various artificial intelligence techniques. In the course of a single quarter, according to Schroepfer, Facebook takes down more than a billion “spammy” accounts, more than 700 million fake accounts, and tens of millions of items containing violent content or nudity.

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YouTube Aims For Trending Videos to Come From Own Site

On the heels of a controversial quarter, YouTube chief executive Susan Wojcicki sent a newsletter to YouTube users and creators announcing that half of all featured videos on the site’s trending tab will come from YouTube itself. This assurance is meant to alleviate worries from some of YouTube’s most popular content creators who have concerns over copyright challenges, advertising policies, and video monetization, particularly related to YouTube’s favoring of more traditional content (movie trailers, TV clips) on its trending tab.

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Netflix Rolls Out Audio Quality Upgrade For Its Programming

After noticing that the audio in episodes of the Netflix series “Stranger Things” wasn’t as crisp as it should be, the company’s internal sound technicians took steps to address the issue. For the past several months, they’ve been working to enhance the sound quality of all Netflix programming, original and licensed. This week and moving forward, subscribers will have access to what’s simply being called “high-quality audio.” The upgrade, which will not require Netflix users to change their Internet service speeds, is optimized for devices that support Dolby 5.1 and Dolby Atmos sound.

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