Nielsen began tracking a second subscription streaming service — Amazon Prime Video — in its SVOD Content Ratings, which debuted in October 2017 with Netflix. For both services, Nielsen tracks only connected-TV viewing, excluding desktop and mobile devices, and only measures viewing in the United States. Nielsen released data points for Amazon Prime’s eight-episode “The Boys” produced by Sony Pictures Television, stating it reached nearly eight million viewers in the first 10 days of its premiere. Continue reading Nielsen Includes Amazon Prime Video in Its SVOD Ratings

News Corp and Facebook inked a deal that will let the social media platform license headlines from The Wall Street Journal and other Dow Jones media outlets including the New York Post for its ad-free news section. The Washington Post, BuzzFeed News and Business Insider are other publications that have reached similar arrangements with Facebook. The New York Times is in talks with Facebook, but has not revealed whether it is close to a deal. News Corp’s deal was complicated by WSJ’s digital subscription business model. Continue reading Facebook to License News From Dow Jones Media Outlets

Facebook revealed that it found and took down four disinformation campaigns, three of which originated in Iran and one in Russia, all of them aimed at users in the United States, Latin America and North Africa. The posts, which crossed ideological lines and covered multiple categories, touched on Middle Eastern conflict and racial strife and mentioned New York’s Democratic congresswoman Alexandria Ocasio-Cortez. The Russian campaign, comprised of 50 accounts, focused on the 2020 U.S. presidential election. Continue reading Disinformation From Iran and Russia Deleted by Facebook

Quibi, the Hollywood startup aimed at delivering “quick bite” mobile entertainment to millennials, has partnered with T-Mobile to deliver the streaming service when it launches in April. T-Mobile, the country’s third largest mobile network with 83.1 million customers, has been searching for entertainment partners to better compete with AT&T, which acquired Time Warner last year and plans to launch streaming service HBO Max next year. What the Quibi partnership means for T-Mobile subscribers has yet to be revealed. Continue reading Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

The House Judiciary Committee held hearings that included testimony about how tech giants Amazon, Apple, Facebook and Google have collected significant quantities of data that give them a dominant market power that endangers consumer privacy. House Republicans, however, noted that strong data protection regulations in Europe, as well as other privacy regulations, could hurt competition among these companies. The hearing is the latest effort in the House’s antitrust investigation into digital giants. Continue reading House Hearings Consider Balance of Competition, Privacy

Companies that have been paying social media influencers billions of dollars to promote their brands are thinking twice about the practice given there is no practical way to measure its impact. Some influencers have also alienated brands by deliberately inflating their number of followers or angered consumers by promoting products they don’t actually use. Early adopter Ipsy, an online cosmetic brand, for example, has recently pulled back on using online influencers, whose posts have been compared to 30-second TV ads. Continue reading Brands Rethink Use of Influencers Given Widespread Fraud

“Stranger Things,” “Breaking Bad” and “Transparent” are just a few examples of popular television shows that have been a boon to the music industry in recent years. During an era when physical music sales are at a low, artists and labels are eager to license their music to play during TV episodes for royalties and publicity. According to numbers provided by UK music collecting society PRS for Music — home of the Performing Right Society (PRS) and the Mechanical-Copyright Protection Society (MCPS), the use of music across on-demand platforms has increased 238 percent over the past five years.

Continue reading On-Demand Television Is Giving the Music Industry a Boost

Online toy shopping is getting increasingly creative, as digital reality tools rise in popularity among retailers and consumers. Walmart and Mattel are now leasing “floors” at the BuzzFeed-produced interactive video experience KidHQ, a virtual reality store that allows users to browse products via choose-your-own-adventure-style videos. Both companies are looking ahead to the holiday season as they try to sell toys ranging from Barbies to “Frozen 2” merchandise, and are using interactive video to connect with consumers to do so. 

Continue reading KidHQ: Walmart and Mattel Renting Space in Virtual Store

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

Continue reading Amazon Curated Annual Holiday Toy Guide Comes at a Cost

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

Continue reading Netflix Remains Confident, Despite Increased Competition

Ahead of the launch of two new streaming services, Disney+ and Apple TV+, Hulu is taking steps to add more personalization to its platform. After launching an enhanced recommendation engine that takes into account what viewers watch and when, it’s now introducing Like and Dislike buttons that will enable more personal and accurate content recommendations. The new buttons now appear across the Hulu platform. When using a living room device, you’ll see them on the Details page; when using a computer, you’ll see them on the Homepage.

Continue reading Hulu Advances Personalization with Like/Dislike Buttons

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

The Federal Communications Commission approved the merger between T-Mobile and Sprint yesterday, months after the Justice Department gave its approval. FCC chair Ajit Pai and Republican commissioners Brendan Carr and Michael O’Rielly indicated their support of the deal in May, believing that it would lead to a faster deployment of 5G. Democrats voted against the merger, and commissioner Jessica Rosenworcel argued that it would lead to higher prices and less innovation, ultimately impacting consumers. A coalition of state attorneys general are still attempting to prevent the merger with a multistate lawsuit. Continue reading FCC Formally Approves the Merger of T-Mobile and Sprint

At Google’s annual hardware event this week, the company introduced the new Pixel 4 and Pixel 4 XL smartphones, both featuring an extra camera lens, infrared scanner for unlocking the phone, and emphasis on computational photography for automatically processing more professional-looking images (even photos of the night sky). Both phones use Qualcomm’s Snapdragon 855 chipset and come equipped with 19:9 “Smooth” displays, which refresh up to 90 times per second, and the touchscreens allow users to poke it or squeeze the body if they want to call upon Google’s built-in Assistant. 

Continue reading Google’s Latest Pixel Takes Phone Cameras to Next Level

On Tuesday, TiVo officially entered the streaming content service arena with the release of its ad-supported streaming service, TiVo Plus. The new service appears to be the company’s answer to The Roku Channel. TiVo Plus is available for free but only to those who own TiVo devices, and it’s enabled by a partnership with XUMO, Jukin Media, and other publishers, allowing TiVo to offer a wide range of content. TiVo indicates that, in total, there will be thousands of movies and TV shows available to consumers. 

Continue reading TiVo Introduces Its Free, Ad-Supported Streaming Service