A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

In advance of CES 2020, LG has alluded to its new TV line-up of eight models, all of which will feature “Real 8K,” reportedly exceeding CTA’s 8K spec. More specifically, LG’s sets will surpass a minimum test for Contrast Modulation threshold requirements. The sets will be able to handle HEVC and VP9, 8K inputs from USB or HDMI, YouTube’s preferred AV1 codec, and 8K 60fps via streaming and HDMI. LG Display will also show off its latest flexible display, the 65-inch UHD OLED TV that unwinds from the ceiling. Continue reading LG to Launch 8K TVs, Rollable 65-Inch TV at CES This Week

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

At Sunday’s opening CES event, CTA’s VP of research Steve Koenig and director of research Lesley Rohrbaugh revealed trends for CES 2020, as we move “into the data age.” “In the previous decade, we could describe the dynamic in hardware, software, apps and even content as IoT, the Internet of Things,” said Koenig. “In the new decade, we’ll be increasingly confronted with a new IoT: the Intelligence of Things. This new IoT bears testimony to the fact that AI is permeating commerce and culture.” Continue reading CES 2020: The Next Decade Brings the Intelligence of Things

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

CES Unveiled is the first chance for press and industry analysts to get a look at some of the exhibitors that will be on the CES 2020 show floor when it opens on Tuesday, January 7. Approximately 240 companies demonstrated their products related to smart homes, digital health, gaming and all manner of innovation. At the end of the session of CES 2020 trends, CTA vice president Steve Koenig noted that products aimed at sustainability will also make an impact at the show, particularly at Eureka Park, home to startups. Continue reading CES Unveiled: Media Gets an Early Peek at Show Innovators

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal with Imagination for Ray-Tracing Chip Tech

Are CES keynote presentations and conference programs a crystal ball to the future? Do they shape the conversation and influence the trends that will ultimately emerge from the annual tech and innovation gathering that begins this Sunday, January 5 in Las Vegas? Or are they a calculated mix of corporate hype and politics supporting the agenda of the Consumer Technology Association (CTA), owner of CES? In our experience at CES, especially the most recent years, the answer tends to be all of the above. The keynote lineup is remarkable this year for what is not on the stage as much as who is. The new decade dawns with an emphasis on ways to apply technology and innovate on the advances predicted for the past 20 years. Continue reading CES 2020: How Keynotes Will Impact the 2020 Conversation

Cloud Hopper, a massive cybertheft effort allegedly run by China’s intelligence services and operating through cloud services since at least 2016, is much bigger than it was originally believed to be. U.S. prosecutors identified and charged two Chinese nationals, but both remain at large. The original indictment listed 14 unnamed companies and about a dozen cloud providers. The Trump administration escalated the military’s use of cyber weapons, but hasn’t revealed its rules, leading to a bipartisan push for transparency. Continue reading China’s Cloud Hopper Cyberhack Bigger Than First Revealed

Facebook discovered and removed hundreds of fake accounts with AI-generated profile photos tied to Epoch Media Group, the parent company of news outlet The Epoch Times and other Falun Gong-related publications. The use of artificial intelligence to generate fake photos has long been a concern among computer scientists. Although these fake photos were not the level of those created at Big Tech companies, their widespread appearance on Facebook marks another way that disinformation can invade social media platforms. Continue reading Fake Facebook Accounts Used AI-Generated Profile Photos

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Continue reading YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

The National Institute of Standards and Technology reported that most commercially available facial recognition systems — often used by police departments and federal agencies — are biased. The highest error rate involved Native American faces, but African-American and Asian faces were incorrectly identified 10 to 100 times more than Caucasian faces. The systems also had more difficulty identifying female faces and falsely identified older people up to 10 times more than middle-aged adults. Continue reading Federal Agency Reveals Bias in Facial Recognition Systems