Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

The Consumer Technology Association released research suggesting that, in 2018, about 8.1 million Americans will buy TV antennas, up from just under 8 million for the past several years. CTA senior vice president of research and standards Brian Markwalter believes that the uptick in sales of home antennas is due to more cable subscribers cutting the cord. CTA research found that 20 percent of consumers say they watch over-the-air (OTA) TV via an antenna; NAB stated that more than 72 percent of Americans rely on an antenna for OTA. Continue reading Cord-Cutters Are Driving Sales of OTA Antennas for Live TV

Facebook is moving into augmented reality multiplayer games on Messenger, and some journalists have had a chance to visit the company’s Real Time Communication team in Seattle and experience these unreleased AR games firsthand. Messenger already has 1.3 billion monthly active users, making it the second most used messaging service after WhatsApp, with 1.5 billion users. Facebook owns both apps. One AR game, to be released before year’s end, is “Kitten Craze,” which lets up to six Messenger players dodge flying felines. Continue reading Facebook Is Developing Multiplayer AR Games for Messenger

According to a recent letter from Apple general counsel Kate Adams to Senator Sheldon Whitehouse (D-Rhode Island), Apple has plans to develop an online portal this year that would assist law enforcement in requesting user data in addition to educating police about the type of data that would be available for request. While the iPhone maker has provided user data to law enforcement in the past, including data stored in its iCloud, the company has sparred with law enforcement and government agencies regarding the encryption of its CE devices. Continue reading Apple Working on Portal for Law Enforcement Data Requests

In March, Apple purchased digital magazine service Texture, described as a Netflix for magazines, which lets subscribers read as many stories as they want from dozens of magazines for $10 per month. Now, according to sources, Apple — led by senior vice president of Internet software and services Eddy Cue — wants to add daily news and is in talks with The New York Times, Wall Street Journal and Washington Post about adding their stories to the app. The move is part of Apple’s increased interest in content. Continue reading Apple Reportedly Pitching its Texture Service to Newspapers

Apple, which has evolved from a PC company to an iPhone company, is searching for its “next big thing.” One WSJ journalist believes a clue to what it might be came from chief executive Tim Cook’s revelation that the Apple Watch and AirPods generated $10 billion in revenue over the last four quarters. The company’s wearables sales are growing, even as smartphone and PC sales level off, and IDC said Apple is the wearables market leader, with 17 percent of the global market. Meanwhile, the European Union has approved Apple’s purchase of Shazam, which should fortify the company’s music ambitions. Continue reading Apple Could Push Wearables, EU Okays Shazam Acquisition

Stockholm-based Spotify is making a move that could challenge traditional royalty models and the major record labels that have long led the music industry. Spotify has struck licensing deals directly with a handful of independent artists over the last year, giving the artists a larger monetary cut and ownership of their recordings. The financial details include advance payments of tens or hundreds of thousands of dollars, according to sources, considered “modest” in the music industry. Spotify has released few details about the deals. Continue reading Spotify Licensing Deals Could Have Impact on Music Industry

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

A new Adobe Analytics survey of 1,000 U.S. consumers has found that voice assistants and smart speakers are becoming increasingly popular. Adobe predicts that following the next holiday season, almost half of U.S. consumers will own a smart speaker. The market has grown about 15 percent in less than one year; more than 32 percent of consumers now own a smart speaker. People are most commonly using such tech to play music, check weather forecasts, set alarms/reminders as well as obtain directions, check sports scores and traffic, and ask fun questions. Continue reading Survey Finds That Smart Speakers Are Gaining in Popularity

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Sen. Bernie Sanders (I-Vermont) introduced a bill to tax big companies whose employees need federal benefits to stay afloat. In doing so, he targeted Amazon founder/chief executive Jeff Bezos, who, said Sanders, “could play a profound role” by ensuring his employees earn a living wage. “This would not only improve lives for thousands of people at Amazon; it would send a message to every corporation in America that that’s where we should be going as a nation,” said the senator, whose bill is co-sponsored by Rep. Ro Khanna (D-California). Continue reading Sanders’ Proposed Tax Bill Aimed at Amazon and Jeff Bezos

The Hollywood Professional Association (HPA) just called for proposals for the 2019 HPA Tech Retreat, which will take place February 11–15 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Proposals submitted during this process make up the main portion of the conference, which focuses on the intersection of creative media and technology. The HPA Tech Retreat is made up of the Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone, and the main conference. Continue reading HPA Tech Retreat: Call for Proposals and Roundtable Topics

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

The EU’s European Commission announced its plans to make Netflix, Amazon and other streaming services operating within the European Union to dedicate at least 30 percent of their catalogs to content produced locally. A final vote approving the new law, described as “a mere formality” by Roberto Viola of the European Commission, is expected in December. The European Union plans to publish a report that details the percentages of European projects that are tied to multiple streaming platforms. Netflix is reportedly already close to the 30 percent quota. Continue reading EU Will Require Streaming Services to Feature Local Content