CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

Amazon is scheduled to hold an event in Hangzhou, the city where its rival Alibaba has its headquarters, to get 400 Chinese manufacturers up to speed on buying trends among American and European consumers and be ready for the 2018 holiday season. The event, dubbed “Coming Together for U” and sponsored by Amazon Global Selling, is evidence of Amazon’s effort to dominate e-commerce globally. The company would earn revenue from helping Chinese manufacturers source goods from factories and ship them quickly to other countries. Continue reading Amazon to Tutor Chinese Firms on How to Sell to U.S., Europe

The Senate voted 52-47 yesterday to block the Trump administration’s repeal of net neutrality rules. Three Republicans and all members of the Democratic caucus voted in favor of the resolution; however, a tougher battle is expected in the House, where Republicans have a 236-193 majority. The effort to repeal Obama-era rules last year was led by FCC chair Ajit Pai. The net neutrality rules are designed to guarantee unobstructed access to the Internet by preventing broadband providers from blocking access or throttling speeds based on fees. Opponents claim the rules stifle competition and innovation.  Continue reading Senate Votes to Block the Repeal of FCC’s Net Neutrality Rules

Istanbul-based Sinemia offers a service similar to MoviePass, but whereas MoviePass subscribers pay $10 per month for up to one movie ticket a day, Sinemia’s members pay the same amount for just two movie tickets per month. MoviePass, however, limits its subscribers to 2D showings and doesn’t include seat selection, while Sinemia offers 3D, 4D, IMAX, and lets its subscribers not only choose seats but purchase up to 30 days in advance. Sinemia also offers a $5 per month option for one 2D ticket per month, or $7 per month for two 2D tickets. Continue reading How Sinemia’s $10/Month Movie Subscription Works in Europe

Facebook is scrutinizing another quiz app, myPersonality, created by University of Cambridge academics following the Cambridge Analytica debacle. According to New Scientist, the myPersonality app collected data from six million people, about 40 percent of whom agreed to share their Facebook information. The app creator countered that Facebook had known about myPersonality for years. But the app is also being investigated by Britain’s Information Commissioner’s Office for whether the data was properly anonymized. Continue reading Facebook Suspends Quiz App Linked to Cambridge University

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Four years ago, Google and Canon founded the non-profit LOT (License on Transfer) Network to combat litigation by trolls — companies that don’t make products, but seek profits from challenging patents. Now, Red Hat and Lenovo Group, two of LOT’s 224 members, are offering free patents to any startup that joins the group. When the dotcom bubble burst 20 years ago, bankrupt firms sold their patents, which were bought by speculators. Patent suits are declining, but are still an issue for companies of all sizes. Continue reading Red Hat and Lenovo Entice Startups to Join Anti-Troll Network

The U.S. Supreme Court, in a 6-3 opinion written by Justice Samuel Alito, struck down the 1992 Professional and Amateur Sports Protection Act (PASPA), a federal law stipulating that states could not “sponsor, operate, advertise, promote, license, or authorize” sports gambling. The ruling, which sided with a challenge brought by New Jersey, now opens the door for states to allow legal gambling, upending an over-25 year ban. The major sports leagues have responded positively and enthusiastically to the new status quo. Continue reading U.S. Supreme Court Rules States Can Allow Sports Gambling

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

TiVo is introducing voice control to its DVRs with support for Amazon’s digital assistant Alexa. Consumers who have TiVo devices including the Premiere, Roamio and Bolt boxes will be able to interact with Alexa for basic remote control commands such as skipping commercials with SkipMode, changing channels, and launching video apps like Netflix. TiVo joins companies including DirecTV, Dish and Verizon in adding hands-free, voice control features. At CES in January, TiVo announced its plans to add support for Alexa and Google Assistant. Continue reading TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate

Since the Cambridge Analytica scandal, Facebook has suspended about 200 apps based on the possible misuse of user data. The social giant will conduct a thorough investigation of each app, and promises that any guilty of misuse of Facebook user data will be permanently banned from the platform. So far, Facebook has reviewed thousands of apps from outside developers that have access to Facebook user data, but some question whether such an ongoing audit is worthwhile. While bad actors can be banned, there isn’t much that can be done once the data leaves Facebook’s servers. Continue reading Facebook Suspends 200 Apps Due to Possible Misuse of Data

Less than a month ago, the U.S. Commerce Department sanctioned U.S. firms from supplying components to Chinese firm ZTE, claiming that the telecom equipment company had violated terms of a settlement regarding sales to Iran and North Korea. By last week, ZTE had closed its operations and, now, in a surprise intervention, President Donald Trump is stepping in to prevent ZTE’s bankruptcy, tweeting that he is working with Chinese President Xi Jinping. ZTE had made a request for a stay of the sanctions order, and the Commerce Department is reviewing it. Continue reading U.S., China Reportedly Working on Deal That Would Save ZTE

In the next year, Walmart may invest $3 billion in India-based, Amazon rival Flipkart by purchasing new shares at the same price as the purchase transaction, according to a filing with the Securities and Exchange Commission. The all-cash deal is groundbreaking as the world’s largest e-commerce transaction, in which Walmart will buy $2 billion new shares and a stake worth $14 billion from Flipkart investors. Amazon, meanwhile, has invested $2 billion in June 2014 and $3 billion in June 2016 in India. Continue reading The Roadmap for Walmart’s Purchase, Planned IPO of Flipkart

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App