The Content Delivery & Security Association (CDSA), in collaboration with the Motion Picture Association of America (MPAA), are responding to next-gen threats with the Trusted Partner Network (TPN), “a voluntary process by which vendors can assess the security preparedness of their facilities, staffs and workflows against industry best practices.” CDSA executive director Guy Finley, who is also MESA president, and CDSA chairman of the board Ben Stanbury, Amazon’s chief security officer, described TPN at the HPA Tech Retreat. Continue reading HPA Tech Retreat: CDSA Promotes Trusted Partner Network

Apple is reportedly aiming for a March or April event to announce its new streaming TV service that is expected to include original content plus subscription services from CBS, Viacom and Starz among others. Apple has been hinting at such a service for quite a while, has spent about $2 billion on original programming, and has signed major players such as Oprah Winfrey. Apple’s service is expected to take on competitors Netflix and Amazon Prime Video by launching globally, possibly distributed via the App Store since it is already available in more than 100 countries. Continue reading Apple Readies TV Service with CBS, Starz, Viacom Content

That’s what ROAM Consulting president Pete Putman asked in his HPA Tech Retreat discussion of the apparently out-of-nowhere rise of 8K. But the presentation’s title — “8K: Whoa! How’d We Get There So Quickly?” — was actually misdirection, as Putman showed in great detail how the development, research and plans for 8K go as far back as the 1990s. His advice for those considering a 4K television is that they won’t have to wait long to buy an affordable 8K one. (Although many in the audience preferred the purchase of a 4K TV with HDR.) “CES 2019 was full of 8K TV models,” he noted. Continue reading HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Continue reading HPA Tech Retreat: Advance of Digital Out-of-Home Screens

Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Continue reading HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

Amazon has decided to cancel plans to develop a new campus in New York’s Long Island City, taking with it the promise of 25,000 new jobs and $2.5 billion in investment. In recent weeks, a debate has heated up between government officials who supported the e-commerce leader’s plans and New York politicians, activists and labor union leaders who have criticized a lack of transparency regarding deal specifics and questioned the necessity to provide Amazon with tax incentives worth billions. Despite the debate, the news still came as a surprise to many, especially real estate developers and renters who were rushing to the Long Island City neighborhood. Continue reading In Surprise Move, Amazon Opts to Scrap HQ2 Plans in NYC

In what has been an annual presentation at the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his update of legislation and litigation from the nation’s capital. His take on “administrative-legislative developments in copyright” was summed up by a slide of stars and the sounds of crickets, reflecting the government shutdown. Burger first briefly defined copyright as “an original expression in a fixed tangible medium,” and described the four-factor test that defines non-exclusivity. Continue reading HPA Tech Retreat: Jim Burger Presents Washington Update

What if you could restore a film — at 12 million frames per second — in two weeks? That’s a case study that Video Gorillas chief executive Jason Brahms described in detail at the HPA Tech Retreat, capping off how his company has spent the last ten years developing tools enabled by artificial intelligence. In 2007, Brahms, who was with Sony Pictures Imageworks, first met a developer pitching his facial recognition software. “I asked him if he had software that could compare different movie cuts and find differences between them,” he recalled. Continue reading HPA Tech Retreat: In Pursuit of AI-Powered Film Restoration

In a Wednesday morning session at the HPA Tech Retreat in Palm Desert, Netflix’s Rohit Puri, engineering manager of the Cloud Media Systems team took attendees on a tour of the Netflix Media Database. The Netflix service experience, he explained, is made up of a seamless user interface, personalized content recommendation, efficient media streaming and curated content catalog. Other assets that “go a long way in helping users find content,” added Puri, include promotional artwork and video. Continue reading HPA Tech Retreat: Take a Tour of the Netflix Media Database

Google has selected Equinix for its Los Angeles cable landing station that will support the Curie subsea cable system to Chile. The high-capacity subsea cable, expected to go live this year, will connect in El Segundo, California at the Equinix LA4 International Business Exchange data center. “With the significant increase in global data traffic, we see corporations running global businesses demanding access to high-capacity, low-latency networks capable of connecting them to data centers across oceans with stringent levels of reliability,” said Equinix VP of business development Jim Poole. Continue reading Equinix Selected for Google’s Subsea Cable Landing Station

The Entertainment Technology Center’s team of journalists and analysts reported live from CES 2019 in Las Vegas last month. Our extensive post show analysis — which includes video reports, keynote and panel overviews, and coverage of trends regarding products and services that will impact media & entertainment — is now available online. This year’s report examines key areas such as 5G technology, emergence of the Data Age, introduction of commercial quantum computing, advances in cloud computing, artificial intelligence, machine learning, AR/VR, smart homes, digital assistants, robotics, and an array of CE products and services related to these growing sectors. Continue reading ETC@USC Publishes Coverage and Analysis of CES 2019

At the HPA Tech Retreat in Palm Desert this week, Sony chief technology officer Don Eklund described how Sony has been using artificial intelligence as a toolset to create applications specific to its needs. “I was aware of AI but didn’t pay attention,” he said. “It’s now become pervasive.” He brought together three companies — Adobe, Rival Theory and Video Gorillas — that are researching and developing AI-enabled solutions over many years. Some of these tools are commercially available or will be soon. Continue reading Firms Highlight Real World AI Solutions at HPA Tech Retreat

According to sources, Amazon executives are rethinking the decision to build a New York City campus, which would create 25,000 jobs in Long Island City and $2.5 billion in investment. That’s heated up the conflict between government officials who support the project and local officials who have been vocally opposed to giving the company tax incentives worth billions. Should Amazon abandon its plan, it would also be a dramatic upset of its very public search for a second headquarters over a year’s time. Continue reading Amazon Faces Opposition to its Planned New York Campus

On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

Cinematographer Curtis Clark, ASC was presented with the John A. Bonner Award at the Academy of Motion Picture Arts & Science’s annual Scientific and Technical Awards ceremony on February 9. The award, which began in 1977 and is not awarded every year, acknowledges Clark’s “dedicated work in helping to shape the future of motion-picture technology and educate the industry at large.” Sixteen years ago, Curtis founded the ASC Motion Imaging Technology Council (MITC), which he continues to lead. Continue reading DP Curtis Clark Awarded Academy Sci-Tech’s Bonner Medal