The recently developed Playa Vista neighborhood on Los Angeles’ Westside near Marina del Rey is now home to numerous technology companies including Electronic Arts, Facebook, IMAX, Microsoft, Yahoo and YouTube. In fall 2018, Alphabet’s Google will move into a 319,000-square foot office space, adjacent to 12 acres of land the company bought in 2014. Playa Vista is also adjacent to the 600-acre Ballona Wetlands, home to hundreds of bird species, and against the Westchester Bluffs. Currently 5,000 to 6,000 people work there. Continue reading Southern California’s Silicon Beach Expanding into Playa Vista

Testifying before Congress, Facebook chief executive Mark Zuckerberg listed all the ways his company has erred, from fake news to hate speech and data privacy — and then apologized for not taking “a broad enough view of our responsibility.” He isn’t the only Silicon Valley leader to take stock of the state of the Internet and worry about its future. Facebook’s first president, Sean Parker, has warned about what social media is “doing to our children’s brains,” calling it a “dangerous form of psychological manipulation.” Continue reading Silicon Valley Pioneers Question Today’s Dysfunctional Internet

As more enterprises move their data to the cloud, cybersecurity firm McAfee reports that 26 percent of companies have already experienced cloud data theft. McAfee released its report — based on polling 1,400 IT professionals during Q4 2017 — ahead of this week’s RSA security conference. “The survey showed that 97 percent of companies use cloud services, either as a public or private cloud or a combination of both, up from 93 percent a year ago,” reports VentureBeat. “Eighty-three percent store sensitive data in the cloud, but only 69 percent trust the public cloud to keep their data secure.” Continue reading McAfee: One in Four Companies Impacted by Cloud Data Theft

In a keynote address at NAB in Las Vegas, ETC data & analytics project director Yves Bergquist described how the changing economics of media audiences require new measurement methods and metrics. For the first time, he said, the media and entertainment industry can leverage behavioral psychology, computational neuroscience and machine learning to understand the deep cognitive relationship between audiences and content. He pointed to director Alfred Hitchcock’s prescient statement that, “Creation is based on an exact science of audience reactions.” Continue reading NAB 2018: ETC Keynote on the Audience Genomics Revolution

JPEG (Joint Photographic Experts Group), known for its photo standard, released a new video compression standard, JPEG XS, designed to work on next-gen 5G cellular or Wi-Fi networks. The new standard, says JPEG, will work on current computers via a software upgrade and is aimed at streaming lossless video, VR content and games over wireless networks, with lower latency and better energy efficiency. Devices smaller than computers, however, will require a hardware upgrade to support JPEG XS. Continue reading JPEG Debuts Streaming Video Format for 5G, Wi-Fi Networks

According to sources, Spotify is working on a version of its free music service that would be easier to use on mobile phones. The rationale is likely that, after just going public, the Stockholm-based company now needs to grow its user base. The free service is also a springboard for the company’s paid service, which, although services less than half of its user base, generated 90 percent of last year’s 4.09 billion euro revenue. By the end of 2017, Spotify had 157 million users, of which 71 million were paid subscribers. Continue reading Spotify Readies New Free Version, Acquires Licensing Platform

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

During a Destination NXT presentation at NAB Show, Media Sherpa managing director John Canning moderated a panel on “redesigning the consumer experience” with “AR Adventures, Gamified Gatherings and VR Vacations.” Canning asked the panelists what drew them to creating immersive media. Fulldome.pro chief operating officer Stephen Powers sees this “new media as having the unique power” to “lift the human spirit.” For Vari Parks chief executive Louisa Spring, it’s her love of VR and desire to bring the experience to more people. Continue reading NAB 2018: Immersive Leisure With AR, Gamification, and VR

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

Closed captioning isn’t just for the hard-of-hearing anymore. According to Digiday, 85 percent of Facebook video is viewed without sound. That signals a trend of viewers who prefer to watch closed captioning, putting the heat on solutions providers to come up with compliant systems that are also accurate and speedy. With artificial intelligence, says IBM Watson Media senior offering manager David Kulczar, closed captioning can be enhanced to go beyond transcription, and automatically identify background audio descriptions. Continue reading NAB 2018: IBM Watson on Refining AI for Closed Captioning

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

Although using AI and machine learning tools in production may remain a lofty goal for some, such tools are already in use in some video workflows, from dailies through mastering. Moderated by Netflix coordinator, production technologies Kylee Peña, a panel discussion described the tools available and how they’re being used in real world applications. Google senior cloud solutions architect Adrian Graham described his company’s now-open sourced TensorFlow technology, and how it’s being used by the M&E industry. Continue reading NAB 2018: Machine Intelligence Toolsets in Video Workflows

Tools powered by artificial intelligence and machine learning can also be used in animation and visual effects. Nvidia senior solutions architect Rick Grandy noted that the benefit of such tools is that artists don’t have to replicate their own work. That includes deep learning used for realistic character motion created in real-time via game engines and AI, as well as a phase-functioned neural network for character control, whereby the network can be trained by motion capture or animation. Continue reading NAB 2018: Artificial Intelligence Tools for Animation and VFX

Netflix chief content officer Ted Sarandos says the streaming giant will not be heading to the Cannes Film Festival in May. This is in response to the festival banning films from playing in competition if they have not had theatrical distribution in France. “Netflix could screen some of its upcoming movies out of competition,” reports Variety, “but Sarandos says that doesn’t make sense for the streaming service.” “We want our films to be on fair ground with every other filmmaker,” he noted. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival.” Continue reading Netflix Is Not Planning to Compete at Cannes Fest Next Month