Apple only gave reviewers 24 hours to test out the iPhone X, so the reviews aren’t in-depth — but most of them are thumbs-up for the Silicon Valley company’s most expensive iPhone ever. Apple has positioned the iPhone X (pronounced “ten”) as its most cutting edge phone, with an almost full edge-to-edge 5.8-inch screen, no physical home button and new Face ID facial recognition to unlock it. The phone, which will be in stores on November 3, is priced at $999 for 64 gigabytes of storage and $1,149 for 256 gigabytes. Continue reading The First Reviewers Laud Apple iPhone X’s Screen, Camera

Eight months after launching YouTube TV on smartphones, the company now has an app for smart TVs, set-top boxes, and game consoles, all of which will work with a remote. The idea, says YouTube, is that this TV service will successfully ape the traditional TV experience even as it has a native Internet feel. The focus on live TV will give the viewer something to watch immediately. Instead of icons, the user can browse through content until she finds something she wants to watch — and then start over again if she’s bored. Continue reading YouTube Aims to Deliver TV Everywhere With Smart TV App

Nielsen is introducing “smart TV viewership data from Gracenote,” reports TechCrunch, so that “advertisers using the Nielsen Marketing Cloud will be able to take advantage of detailed, real-time information about who was watching what.” Nielsen exec Kelly Abcarian said the goal is to deliver “person-level television data” to digital marketing and “bring the scale to a whole new level.” This will enable advertisers to target consumers who watched a TV spot by following up with a direct response mobile ad. Nielsen has expanded its ad targeting and digital ad business efforts with the purchase of eXelate in 2015 and Gracenote earlier this year. Gracenote’s Video Automatic Content Recognition tech can be found in 27 million smart TVs today. Continue reading Nielsen Expands Marketing Cloud With Gracenote’s TV Data

On Thanksgiving Day, sports fans watching football on FOX Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading FOX to Air Six-Second Ads During Thanksgiving Day Football

Google exited China in 2010, but is now making another pitch to re-enter by promoting its TensorFlow software for building artificial intelligence solutions. Sources say that parent company Alphabet has added staff to look for potential AI investments among Chinese companies. The online Chinese market is the biggest in the world, but Google faces challenges there, not just with homegrown rivals such as Baidu, but the fact that China’s firewall keeps domestic developers from accessing Google’s cloud computing services. Continue reading Google Hopeful for Chinese Re-Entry With TensorFlow for AI

Facebook is facing many challenges, none more pressing than the posts and memes covertly created by Russian government-led organizations whose goal was to influence the 2016 U.S. election. Inside Facebook, say a dozen current and former employees, the debate rages over how to deal with the issue. One side, supporting free speech, believes that nothing should be censored; the other side is worried about the problems created by this laissez-faire approach. Meanwhile, the company is reportedly in full-on defense mode. Continue reading Facebook Debates Self-Regulation to Combat Misinformation

After nine months of merger talks, SoftBank has reportedly suspended its plans to combine Sprint with T-Mobile US. This marks the second time in three years that Sprint has backed out of negotiations. According to those familiar with the matter, directors of SoftBank Group Corp. (Sprint’s parent company) met in Tokyo and opted to suspend the merger plans. Insiders indicate that the news came as a surprise to T-Mobile officials. While discussions could be revisited in the future, the same insiders note that the two sides could not agree on the valuation of Sprint’s shares, and SoftBank chairman Masayoshi Son had concerns about relinquishing too much control. Continue reading SoftBank Suspends Negotiations to Merge Sprint and T-Mobile

Demand appears to be outstripping supply for Apple’s new iPhone X, since early order estimated shipment dates have been pushed to December. Online preorders began at 3:00 am ET on Friday in 50+ countries. The phone officially goes on sale on November 3, but the shipping estimate for the U.S., China and Japan is now at five-to-six weeks, at least twice the wait for new models a year ago. For example, when the iPhone 7 and 7 Plus went on sale last year, Apple estimated deliveries in one-to-three weeks. Continue reading Apple iPhone X Shipping Delays: A Supply or Demand Issue?

A new live mobile game called “HQ” is giving away real money and adding something new to the genre. The iOS game is the brainchild of Vine creators Rus Yusupov and Colin Kroll, and combines elements of current popular game shows, including “Jeopardy!” and “Who Wants to Be a Millionaire?” The game goes live daily at 3:00 pm and 9:00 pm ET, and lasts for 13 minutes as one of two hosts (either New York comedian Scott Rogowsky or British on-air personality Sharon Carpenter) shoots off 12 multiple choice questions that range in difficulty and topic. Continue reading Live Mobile Trivia Game ‘HQ’ Gives Away Money, Goes Viral

The rise of augmented reality, virtual reality and artificial intelligence present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event, to be held at The Theatre at Ace Hotel, will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. Continue reading ‘The Engadget Experience: Alternate Realities’ Slated for LA

Alphabet, Amazon and Microsoft reported significant Q3 growth: Alphabet’s profits rose 33 percent, Amazon’s 34 percent, and Microsoft’s 12 percent. The higher earnings are a reflection of the dominance of a few big companies that continue to expand into new markets. For example, enjoying the fruits of its flourishing cloud computing sector, Alphabet posted a 40 percent increase in non-advertising revenue, to $3.41 billion. News that Amazon obtained licenses from several state pharmaceutical boards also rocked the market. Continue reading Alphabet, Amazon, Microsoft Dominate With Major Q3 Growth

Waiting for a video to buffer may become an annoyance of the past. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are working on streaming algorithms that use AI to improve load rates and, thus, reduce buffering. Dubbed Pensieve, the new technology relies on machine learning to navigate the often-chaotic and ever-changing conditions of networks in real-time, based on a system of rewards (when the video loads smoothly) and penalties (when it’s interrupted). Meanwhile, Netflix is working on its own AI solution to address buffering. Continue reading MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

Microsoft is pitching its new mixed reality studios in San Francisco and London to developers and producers interested in creating holograms from real life objects. “Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and Cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms,” reports The Verge. The new studios will enable content creators to produce holograms for “regular 2D screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality headsets.” The company “is also expanding its Mixed Reality Academy program to San Francisco,” with workshops for “developing apps and experiences for VR and HoloLens headsets.” Continue reading Microsoft Opens Studios to Produce Mixed Reality Holograms

The Netherlands-based Kremer Collection is home to a collection of 17th Century Dutch and Flemish art, including Rembrandts. After two decades of loaning out its collection to galleries around the world, the Collection just opened a virtual museum. Using photogrammetry, more than 70 paintings were recreated as immersive VR images. The museum visitor, wearing an HTC Vive VR headset, enters a virtual gallery with a blue sky (common in Old Dutch paintings) and walkways that “float” in space. Continue reading Kremer Art Collection Exhibits via VR Museum and Mobile App

During Google’s Q3 earnings call yesterday, CEO Sundar Pichai revealed that YouTube is experiencing more than 100 million hours of watch time via living room devices daily, which represents a 70 percent jump in the last year and about 10 percent of total YouTube watch time. Earlier this year, Google announced more than 1 billion hours of watch time for YouTube across all devices, but this is the first time that smart TVs and living room devices were specified. More than half of YouTube’s viewing now takes place on mobile devices. Alphabet and Google CFO Ruth Porat noted that YouTube has an impressive 90 percent ad viewability rate. Continue reading YouTube Viewing via Connected TVs Up 70 Percent This Year