In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

Cloud computing startup DigitalOcean, based in New York City, is taking on industry leaders Amazon Web Services, Microsoft Azure and Google Cloud by targeting smaller developers and startups. According to CEO and co-founder Ben Uretsky, DigitalOcean is offering simple and flexible solutions for smaller companies that may not necessarily need the same business-class services as larger companies. While it is not currently planning an IPO, DigitalOcean indicates it is on a $175 million annualized run rate (ARR) for this year. Continue reading DigitalOcean Provides Cloud Services for Smaller Businesses

While autonomous and connected vehicles have been getting much of the press attention this year, there has also been a push toward electric cars. General Motors recently announced that it is ending its gas and diesel efforts to focus on an all-electric, zero-emissions future. The American automotive icon plans to roll out two new fully electric vehicles in 2017 and at least 18 more electric models by 2023. GM is not alone in this pursuit. Aston Martin, Jaguar Land Rover and Volvo are among the auto manufacturers that have made similar announcements in recent months to eventually phase out gas- and diesel-powered vehicles. GM, which sold 10 million vehicles in 2016, is one of the world’s largest automakers.

Continue reading General Motors Promises an All-Electric Future for its Vehicles

According to researchers, the WPA2 protocol for Wi-Fi connectivity contains a significant weakness that makes it vulnerable to attackers. A hacker within range of connected devices would reportedly be able to exploit this weakness to hijack passwords, emails and other “encrypted” data, or even place ransomware into a website the user is visiting. The research, which has been ongoing for weeks, reveals that the WPA2 core vulnerability could affect operating systems and devices including Android, Linux, OpenBSD, MediaTek, Linksys, macOS and Windows. Continue reading WPA2 Wi-Fi Flaw Revealed, Android & Linux Most Vulnerable

According to the Consumer Technology Association, 170 million people (68 percent of U.S. adults) plan to purchase tech gifts this holiday shopping season. While the CTA’s annual report indicates tech spending is expected to only increase 1 percent to $96.8 billion during Q4, it still represents a new record following a strong 2016. “On the surface, it sounds pretty weak, but we saw 3.8 percent holiday growth in 2016,” said Steve Koenig, CTA’s senior director of market research. “That’s a tough act to follow. It’s hard to post 3 percent to 4 percent growth rates year after year.” Headphones, drones, VR headsets, 4K TVs, laptops and smartphones are among the products predicted to be top-sellers. Continue reading CTA: 170 Million to Purchase Tech Gifts This Holiday Season

For those yearning for a VR headset with higher resolution and a wider field of view, Chinese startup Pimax may have the solution. The company’s latest headset is marketed as 8K with laser tracking that works with HTC Vive’s base station and offers a 200-degree field of view, which is nearly double what other headsets offer. The resolution, in fact, is only 7,680 x 2,160 (not true 8K, which would be 7,680 x 4,320), but the company explains that a much higher horizontal resolution is most important — and it is an industry first. Continue reading Chinese Startup Intros 8K VR Headset With 200-Degree FOV

Virtual reality has been on a major roll … at least until this year. When Oculus executives sold their startup to Facebook in 2014 for about $3 billion, VR was riding high. The purchase prompted tech giants such as Google and Microsoft to speed up their VR headset development, and sparked a wave of investments and new startups. But this year, interest in VR has arguably slumped, as some consumers seem to have grown disappointed. Oculus has not helped the sentiment, since it has not revealed any official figures about Rift sales, but still very much believes in the technology’s potential. Continue reading Oculus Recognizes Virtual Reality Hype, Defends its Potential

As part of Facebook chief executive Mark Zuckerberg’s goal to get one billion people into virtual reality, the company has also targeted social interaction as a potential powerhouse, with avatars communicating in a shared virtual world. This vision is already a reality on the company’s software platform Facebook Spaces, headed by Rachel Franklin, who previously worked on “The Sims.” She recently described her team’s philosophy and how that motivates design choices. She also described Facebook’s most successful VR elements. Continue reading Facebook Reveals the Philosophy of New Social VR Platform

Amazon’s invitation for U.S. cities and states to submit proposals for its second headquarters has ignited a frenzy of interest. The new headquarters is estimated to bring a $5 billion investment and 50,000 jobs, which led governors, mayors and other officials to invest in everything from professionally produced promotional packets to PR stunts to attract attention. In the process, some cities may be spending more than they should on what is essentially a long shot. The initial bidding process ends on October 19. Continue reading Amazon Invites Long-Shot Cities to Make Their Case for HQ

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Target announced that it is expanding its partnership with Google to cover a number of initiatives: consumers will be able to shop Target via Google Express home delivery (including by voice), Target’s REDcard payment card will be integrated into Google’s shopping platform, and new support for store pick-ups of purchases made through voice will be introduced. Amazon’s biggest rival Walmart announced in August that it would also team with Google for voice-based shopping efforts. The moves could help Google Home compete with Amazon’s Alexa-powered smart speakers. Continue reading Voice Shopping: Target Expands its Partnership With Google

Google just set aside $1 billion for a new program dubbed “Grow with Google,” which will fund education and professional training nonprofits to help prepare Americans for technology jobs. The program will offer a website that will help people looking for jobs to get training and professional certificates, and for businesses to improve their online presences. Google says the goal is to allow anyone with an Internet connection to become tech-proficient and eligible for jobs from app development to IT support. Continue reading Google Earmarks $1 Billion for Tech Education via Non-Profits

At Facebook’s annual Oculus Connect developers’ conference, Facebook chief executive Mark Zuckerberg announced a new standalone VR headset and stated that his goal is to get one billion people into virtual reality and ensure that VR is a “force for good.” With the latter comment, Zuckerberg tacitly recognized the tsunami of criticism that Facebook has received for live-streaming suicides and murders, and a recent virtual reality tour of the aftermath of the Puerto Rico hurricane, during which he and an employee reveled in the technology, to the chagrin of viewers. Continue reading Facebook Aims for One Billion VR Users, Debuts Oculus Go

Cable industry research group CableLabs has completed its updates for Full Duplex Data Over Cable Service Interface Specification (DOCSIS), which means that upload streams will now be as fast as download streams, at speeds of 10Gbps on HFC (hybrid fiber-coaxial) networks. Now, upstream and downstream traffic will stream concurrently, for twice the efficiency. CableLabs says the upgrade will also reduce the need and cost of networks that install fiber to the premises (FttP), otherwise known as the “last mile.” Continue reading CableLabs Announces Next Iteration Cable Broadband Spec

In the wake of May’s Equifax website breach that reportedly involved personal data of 145.5 million U.S. consumers, the credit reporting service’s site was manipulated again this week. On Wednesday, and again on Thursday, fraudulent Adobe Flash updates appeared that infected computers with adware when clicked. Only three of 65 antivirus providers detected the adware. Security analyst Randy Abrams discovered the issue while investigating false information that had appeared on his credit report. Meanwhile. federal legislators have introduced a new cybersecurity bill to help protect consumers. Continue reading Clicking Flash Update on the Equifax Site Results in Adware