IAC-owned Vimeo is purchasing the Livestream platform and rolling out its own live-streaming service called Vimeo Live. Terms of the deal were not disclosed. Earlier this year, Vimeo abandoned its plans to release a SVOD business. Rather than compete in the SVOD space with Amazon, Hulu and Netflix, “Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators,” reports TechCrunch. Integrating Livestream tech into Vimeo Live “will allow video creators to capture, edit, stream and archive their live events … in addition to hosting, distributing, and generating revenue from their videos.”  Continue reading Vimeo to Acquire Livestream Platform and Launch Vimeo Live

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

Advertisers will be able to improve their marketing campaigns with two new tools for measuring Facebook and TV metrics both separately and together. The new Facebook Cross-Platform Brand Lift, which will debut in 2018, and the Nielsen Total Brand Effect with Lift, already available in the U.S. and U.K., are particularly aimed at marketers moving from digital to cross-media advertising. The platform also allows Facebook to compete with Google’s Brand Lift for TV, which debuted a number of years ago. Continue reading Facebook Debuts Cross-Platform Metrics Tools for Marketers

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

The Equifax breach exposed millions of U.S. adults’ personal information, prompted Federal Trade Commission and FBI investigations, and spurred lawsuits by many states’ attorneys general. With the threat of even worse breaches in the future, companies will be urged to adopt better cybersecurity practices. But the Equifax breach is likely to have another result that tech companies won’t like: the need for transparency. Although 48 states have already passed data-breach disclosure laws, now federal regulations are proposed. Continue reading Equifax Breach Spurs Call for Federal Laws on Transparency

The new underwater cable between North America and Europe, built through a partnership between Facebook, Microsoft and Telxius (a subsidiary of Telefónica), is now complete. Dubbed Marea (Spanish for “tide”), the new 4,000-mile subsea cable runs at a depth of 17,000 feet under the Atlantic from Virginia Beach, Virginia to Bilbao, Spain and has been under construction since August 2016. Marea will offer a capacity of 160 terabits per second, and will help meet the demand for high-speed Internet and cloud services. Continue reading Facebook, Microsoft, Telxius Transatlantic Cable Is Complete

Netflix plans to extend bandwidth-efficient, mobile tech to airlines in an effort to offer passengers low-cost or free Wi-Fi entertainment. The company claims the mobile-encoding tech would allow travelers to “watch Netflix in high quality while airline carriers save up to 75 percent in bandwidth costs,” reports Variety. Netflix already has various deals involving in-flight Wi-Fi with Virgin America, Aeromexico, Qantas and Virgin Australia. On select flights with next-gen Wi-Fi, “such as those equipped with Ka-band and Gogo’s 2Ku Internet access, passengers are able to access Netflix from their carry-on devices and watch the streaming service at no extra charge.” Continue reading Netflix Aims to Bring More In-Flight Entertainment to Travelers

The United Nations’ 191-member state International Civil Aviation Organization held its first-ever symposium to solicit industry ideas on global operating standards for drones. Held at the ICAO’s Montreal headquarters, the two-day event was not aimed at establishing specific rules but rather to spur discussion and ideas among those already involved in the drone industry. Amazon, NASA, Boeing and General Electric participated along with leading industry trade associations and Chinese and Brazilian researchers. Continue reading UN Civil Aviation Group Brainstorms Global Drone Standards

In the wake of its newly redesigned Fox Now app, Fox has updated its Fox.com website to include content from networks such as Fox, FX and National Geographic. “The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning,” explains The Hollywood Reporter. “There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television.” The Fox Now app is available for Android, Apple TV, iOS, Roku and others. Continue reading Fox Revamps its TV Everywhere Offerings With Updated Site

In the U.S., Facebook Messenger now automatically launches Fandango information and ticketing, along with suggestions for GIF-sharing and so-called quick replies, within the app. The feature is based on M, Facebook’s AI-powered virtual assistant technology. The M assistants have thus far offered a variety of actions in Messenger, including sending stickers, launching Uber or Lyft, beginning a poll and sharing a location. Facebook Messenger users can change their settings in order to mute these suggestions. Continue reading Facebook Messenger Debuts In-App Fandango Ticket Sales

London cut Uber’s license to operate, which will expire September 30. London said that Uber lacked corporate responsibility and was not fit and proper to hold a private vehicle hire licenses. Uber has 40,000 drivers and 3.5 million users in London. Transport for London (TfL), the agency that oversees the city’s cabs, buses and subways, said it would allow Uber to operate until the conclusion of the appeals process. TfL also cited Uber’s background checks on drivers, its approach to reporting serious criminal offenses and Greyball, a software that could block regulators from accessing the app. Continue reading London Pulls Uber’s License to Operate, Uber Appeals Ruling

With the purchase by Amazon completed, Whole Foods is moving forward on changes with its operations, evolving into a more traditional grocery store. Beginning in April, the store’s 470 locations will end the practice of allowing brands to promote their products or check on how those products are stocked and displayed. Also going by the wayside is the ability of brands to pitch products to individual stores or geographic regions, with much of the decision-making on products centralizing in its Austin, Texas headquarters. Continue reading Amazon’s Whole Foods Adjusts Approach With Niche Brands

We’ve seen a wide range of recent forecasts regarding cord cutting and the impact on traditional pay TV. According to a new survey from RBC Capital Markets, only 55 percent of respondents said they would continue their pay-TV subscriptions. While 2016 saw a loss of 2 million subscribers, a future increase exceeding 5 million per year “does not seem impossible,” wrote RBC analyst Steven Cahall. “The RBC survey found that 21 percent of current cable, satellite or telco TV customers were considering switching to a lower-cost virtual pay-TV service,” reports Variety, “like Hulu with Live TV, Sling TV or DirecTV Now.” Continue reading Pay TV Losses Could Jump to 5 Million Households per Year

AT&T and T-Mobile are luring in new subscribers and holding on to existing ones by offering popular television content, including “Game of Thrones” and “Stranger Things.” T-Mobile, which now has an exclusive deal with Netflix, is offering free access to the streaming video service for subscribers who buy its unlimited family plan. AT&T expanded its HBO promotion to a larger circle of subscribers. In April, it offered free HBO to its Unlimited Plus Choice subscribers, and now expanded that to anyone with an Unlimited Choice plan. Continue reading Mobile Companies Offer TV, Video and Music to Slow Churn

The music business is experiencing significant growth, thanks in large part to the increasing popularity of streaming services. According to RIAA’s midyear report, leading services such as Spotify and Apple Music currently have 30.4 million paid subscribers in the U.S. (up from 20.2 million the previous year). Streaming services are now responsible for 62 percent of total industry revenue, followed by 19 percent for digital downloads, 16 percent for physical sales, and 3 percent for synch rights. Continue reading Paid Subs for Streaming Music Services Top 30 Million in U.S.